Why Kony for Your Multi-Channel Strategy

Founded in 2007 First product released in employees 350 customers 600% growth in past two years (fastest in the industry) 600+ published apps 20 million+ app users every day 1 billion+ annual user sessions 3 of the top 6 US auto brands 3 of the top 5 insurance companies Top 20 global SI partners 2 of the top 3 US banks 3 of the top 5 US airlines A leader in the 2013 Magic Quadrant for Mobile App Development Platforms

With support for older HTML4 devices and messaging, along with the most up-to-date devices with HTML5 and native apps, Kony has one of the most diverse platforms for device support.” Aug 7, 2013 “ From Visionary to Leader in two years Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Antenna Adobe jQuery MobileIBM SAP Appcelerator Sencha Netbiscuits Salesforce.com MicroStrategy Apple DSI Google Dojo Usablenet Microsoft Verivo Software BlackBerry Click Software Motorola Solutions Xamarin Challengers VisionariesNiche Players Completeness of vision Ability to execute Leaders As of 08/2013

Customer proven.

Industry-best partners.

Value—promised and delivered. Hospitality $750M in mobile booking revenue Manufacturing 20% field productivity gain Financial Services 1 million+ active users worldwide Health Insurance < 49 days to pilot a multi-channel app Pharmaceutical 70% saved in mobile dev costs Airline $750M increase in mobile sales

Kony platform – Lowest TCO/Highest ROI To make the above statement more tangible, we carried out an analysis of the cost savings (time, money, # of resources) under a few scenarios Assumptions made: – 1 million sessions per year/200 enterprise users (to calculate licensing costs for Kony) – Each application has a balance of high, medium and low complexity components – Resource rates: $63 / hour – Effort estimates are calculated at a detailed task level based on Kony experience and analysis, customer feedback and head-to-head bake-offs Single Channel 50 forms 100 forms Three Channels 50 forms 100 forms Two Channels 50 forms 100 forms Scenario Set # 3 Scenario Set # 1 Scenario Set # 2

Development & Maintenance Cost Comparison – 50 Forms Single ChannelTwo Channels Three Channels Total Savings: $130,999 Total Saving: $693,941 Total Saving: $1,511,019 Time to Market (Weeks) Single ChannelTwo ChannelsThree Channels Cost 21%52%67% Time to Market 17%53%65%

Single Channel Two Channels Three Channels Time to Market (Weeks) Total Saving: $213,916 Total Saving: $1,157,202 Total Saving: $2,822,187 Development & Maintenance Cost Comparison – 100 Forms Single ChannelTwo ChannelsThree Channels Cost 21%60%68% Time to Market 19%52%66%

Total Cost Comparison – 50 Forms Single ChannelTwo Channels Three Channels Total Savings: -$110,885 Total Saving: $365,629 Total Saving: $1,368,839 Time to Market (Weeks) Single ChannelTwo ChannelsThree Channels Cost -17%26%57% Time to Market 17%53%65%

Total Cost Comparison – 100 Forms Single ChannelTwo Channels Three Channels Time to Market (Weeks) Total Saving: -$36,872 Total Saving: $917,802 Total Saving: $2,593,587 Single ChannelTwo ChannelsThree Channels Cost -3%43%62% Time to Market 19%52%66%

Kony - Lower Effort and Faster Time To Market Time Effort Level Launch OS Update Update Features New Functionality Add Languages Add Security Custom App + Mobile Web

Value—promised and delivered. Hospitality $750M in mobile booking revenue Manufacturing 20% field productivity gain Financial Services 1 million+ active users worldwide Health Insurance < 49 days to pilot a multi-channel app Pharmaceutical 70% saved in mobile dev costs Airline $750M increase in mobile sales

Actual Customer Case Study: Tier 1 US National Insurance Company 14

Highlights Recognition from customers that delivering Apps for each OS by building them all natively is cumbersome The scale of supporting Mobile Apps is now being recognised Mobility market and Spend $s will comprise Developing monetization strategies Process re-engineering on back-end services Multi-platform testing ( and multiple device variants ) Building in security and quality Managing the distribution and updates of Apps to App stores Aiding App discovery and distribution Capturing appropriate analytics and reviewing them Evolving Apps over time to make them better Integrate mobile apps into the single customer view Reflects our learning: Market infancy now, growth in full lifecycle coming 15 Forrester Report 2012