Government 2.0 – Leveraging Web 2.0 For Your Organization Dolly Oberoi Samir Morankar Anne Y. Tsang April 28, 2009

2 Agenda What is Web 2.0? What is Learning 2.0? What is Government 2.0? Learning Theory basis for Web 2.0 Web 2.0 Technologies and Government 2.0 examples Implementation of Web 2.0 Technologies Group Activity Wrap Up

3 A Technology-Based Dynamic World

4 Web 2.0 Web 2.0 is a term that refers to the second generation of web development and design that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web –Not an update to technical specifications, but changes in the ways developers and end- users use the web

5 Web 2.0 Technologies

6 Government 2.0 Government 2.0 is used to define the paradigm shift of government to using Web 2.0 technologies Government 2.0 is an attempt to provide more effective processes for government service delivery to individuals and businesses

7 Why Government 2.0? Open Government Directive –Increase transparency –Increase public participation and collaboration Government 2.0 initiatives are one way to meet that mandate

8 Learning 2.0 Learning 2.0 is a term that refers to new ways of thinking about learning and e- learning inspired by Web 2.0 technologies. It is learning that happens through digital connections and peer collaboration Learning 2.0 has its basis in social learning theory

9 Paradigm Shift in Learning

10 Learning Theories

11 Behaviorism Also called Learning Perspective Operates on the principle that all behavior is caused by an external stimulus Assumes the learner is passive and learns in response to environmental stimulus Learner starts off as a clean slate and behavior is shaped through positive and negative reinforcement Major contributors: Ivan Pavlov and BF Skinner Pavlov example

12 Cognitivism Replaced Behaviorism as the dominant learning theory in the 1960s Major Principle: opening of the “black box: of the human mind is valuable and necessary for understanding how people learn Learner is viewed as an information processor People are not “programmed animals” that merely respond to environmental stimuli; people are rational beings that require active participation in order to learn, and whose actions are a consequence of thinking Major contributors: Jean Piaget

13 Constructivism Based on Piaget’s and Vygotsky’s theories Embraces a “top-down” instructional methodology Learner is an information constructor

14 Social Learning Theory Branch of Constructivism Educational psychologists refer to this as Social Constructivism People learn through social interactions with others Major Contributor: Albert Bandura

15 Social Learning Theory Major Principle: People can learn by observing the behaviors of others and the outcomes of those behaviors

16 Social Learning and Web 2.0 Social Learning is easily facilitated by Web 2.0 Caveat: Like any other technology, the use of Web 2.0 technologies should be driven by specific learning goals

17 Government 2.0 Examples

18 Blogs A type of website (a ‘weblog’) where you publish content on an ongoing basis –Sometimes referred to as an online journal –Readers can comment on blog entries or link to them –Graphics and video can be embedded in the blog entries

19 What Makes a Blog Successful? Interactive and collaborative –Allows users to post comments –Blog author replies to user comments –Open and Responsive Content –Well written –Frequently Updated –Aware of the audience Well designed

20 TSA – ‘Evolution of Security’ Blog

21 The White House Blog

22 Twitter A web service that enables its users to send updates (also called ‘tweets’) –Tweets are text based posts of up to 140 characters in length –Tweets can be received via SMS, Twitter website, or other internet enabled devices

23 Twittering Twitter can be a useful tool for letting people know about real-time updates, updates to online content such as new blog posts, etc. ‘Real-time updates’ application - Mumbai 2008 terror attack updates

24 Twitter – Application in Government

25 Twitter Demo—Its Easy! Create an account Find people/accounts to follow Send and receive tweets

26 Facebook Facebook is a free social networking website –Users can join networks to connect and interact with other people. These networks can be organized by workplace, region, high school or college –Users can add friends, upload photos and videos, message friends, create events, and groups

27 Facebook & Training Social Networking Discussion Tool Critiquing of Student projects Alternative to Blackboard

28 Facebook & The Government

29 Wikis A wiki is a collection of web pages that allows anyone with access to contribute or modify content Can serve as a useful tool for quickly creating a website as part of a team Types of wikis –Open –Closed

30 How are Wikis Useful? Promote knowledge sharing Foster collaboration within different –Teams –Agencies –Departments

31 Intellipedia

32 Wikis In Action at the TOC!

33 Second Life Second Life is a 3-D virtual world entirely built and owned by its residents –Intended for its users to inhabit and interact via their on-screen representatives known as avatars –Has real world rules such as gravity, topography, locomotion, real-time actions, and communication

34 Training in Second Life

35 Implementing Web 2.0 Technologies at Your Agency

36 The Process

37 Choosing the Right Tools

38 Organizational Culture You should also consider the culture of your organization –How are you addressing the digital divide with both employees and customers/clients? –What are the skill sets, attributes and values that your employees must embrace? –What items are needed to create an action plan to adapt your corporate culture for social media? –Who needs to be involved in decision making?

39 Costs Free Premium Services: $1000/year Free May have to include costs for moderators or blogging Team Free Pro $228/year Free Additional costs for customizing Free for Skype-to- Skype calling Additional costs for Skype-to- Phone

40 Group Activity 15 Minutes –Break into Groups –Each person comes up with an idea for how to use a Web 2.0 tool in their organization –Decide as a group which idea you want to expand on –Expand on the idea with additional details—specifics on who? What? How? Why? –Group Debrief of Activity

41 Questions?

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43 Contact Information Dolly Oberoi Anne Tsang Samir Morankar

44 Resources Indonesia/ necessarily-represent-the-views-of-AIDSgov/AIDSgov/