Cross Platform Broadcast and Digital Media Production, Programming and Asset Management Ken Adelson Senior Vice President, Production Planning and Operations, NBA Entertainment Cross Platform Broadcast and Digital Media Production, Programming and Asset Management

New Media Revolution

1991 – Birth of the Internet

New Language! FTP, IP, HTTP, HTML, LAN’s, WAN’s, SAN’s New Language! FTP, IP, HTTP, HTML, LAN’s, WAN’s, SAN’s

Best of Breed Impact of New Media and Web Networks The Future Best of Breed Impact of New Media and Web Networks The Future

By 2012 the average US consumer will spend as much time consuming as they do sleeping? Less than ½ of those hours will be through tradition passive broadcasting. By 2012 the average US consumer will spend as much time consuming as they do sleeping? Less than ½ of those hours will be through tradition passive broadcasting.

Top Global Web Outlets: □ □ □ □ □ □ □ □ □ □ Yahoo Google YouTube Windows Live MSN □ □ □ □ □ □ □ □ □ □ MySpace Wikipedia Facebook Blogger Yahoo China

Social Networking

Worldwide Dedicated Sports Web Sites □ □ □ □ □ □ Soccer 17,000 Equestrian 10,000 U.S. Football and Basketball 6,000 each Worldwide Dedicated Sports Web Sites

NCAA March Madness Live Streaming – 40 million users

Inexpensive Production Technology

Euro 2008 Soccer

US – Over 8,300 Broadcast and Web Networks

Security!

Next Generation of the Internet Global Environment for Networking Investigations Next Generation of the Internet Global Environment for Networking Investigations

Mobile TV 2 Billion Dollar Industry by 2012 Mobile TV 2 Billion Dollar Industry by 2012

NAB Multi-Platform Production 44 thousands hours of programming distributed internationally to over 200 countries in over 40 languages NAB Multi-Platform Production Global New Media Impact on NBA.com - Over 6 million visits per day - Over 1.5 million video streams viewed per day - 10 International Destinations

Digital Media Management

Library on line Desktop viewing and editing Direct transfer of material to web encoders Library on line Desktop viewing and editing Direct transfer of material to web encoders

3D

Merchandising

Entertainment

Olympics

The Summer Olympics – NBC Video Programming ,600 hours of multi platform programming – web, mobile, Video on Demand 2004 – 1,219 mostly broadcast 1996 – 172 hours 44 venues 25 live streams available

Good Luck!