+ TURN IT UP! Texas Tech University Lindy Stein, Steven Morales, & Kristin Teinert Social Media at Middle College

+ The Issue… How can faculty and administrators engage students in the classroom, attract prospective students, and compete on a global level with other institutions through social media while keeping students and the campus community safe and teaching them how to make wise decisions when creating their online branding profile?

+ The Rise of Social Media

+ Facebook Statistics One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users) People spend 700 billion minutes per month on Facebook Each Facebook user spends on average 15 hours and 33 minutes a month on the site More than 250 million people access Facebook through their mobile devices More than 2.5 million websites have integrated with Facebook 30 billion pieces of content is shared on Facebook each month 300,000 users helped translate Facebook into 70 languages People on Facebook install 20 million “Apps” every day

+ YouTube Statistics YouTube has 490 million unique users who visit every month (as of February 2011) YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites) Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)

+ Twitter Statistics 190 million average Tweets per day occur on Twitter (May 2011) Twitter is handling 1.6 billion queries per day Twitter is adding nearly 500,000 users a day

+ More Statistics Google+ Google+ has more than 25 million users Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days) Flickr People upload 3,000 images to Flickr (the photo sharing social media site) every minute Flickr hosts over 5 billion images

+ Social Media & Students

+ Communication Preferences for College Students Percentage of students who report daily use Source: Educause Center for Applied Research

+ Tally of Students’ Computer and Internet Activities in 2010 ActivityShare of students using Median use frequency* Using the college library's Web site 94%Weekly Presentation software93%Monthly Text messages92%Daily Social-networking Web sites 90%Daily Course- or learning- management systems 90% Several times per week Spreadsheets86%Monthly Instant messaging71% Several times per week Using Internet from handheld device 50%Daily Following or updating microblogs 43% Several times per week Contributing content to video Web sites 42%Monthly Contributing content to wikis 40%Monthly Video-creation software 40% Once per quarter or semester Contributing content to blogs 36%Monthly Online multiuser computer games 27%Monthly Social bookmark/tagging 25%Weekly Online virtual worlds9% Once per quarter or semester * Based on calculated median response for students engaged in an activity Source: Educause Center for Applied Research

+ Growing Trends University of Massachusetts Dartmouth Center for Marketing Research conducted a social media adoption study to show the rising trends of students and their growing use of technology between

+ Social Media & Other College Campuses

+ University of Southern Florida Plans on doing a Foursquare Scavenger Hunt for Homecoming so students can check-in at the different events and earn prizes Created one location that houses a directory of every official USF-affiliated Facebook, Twitter, YouTube, LinkedIn and blog site Mass Communication Professor required students to create their own twitter accounts so they can interact with their peers outside of the classroom. The professor also hosted study reviews and answered class questions all via Twitter.

+ Syracuse University Hosted a three day acapella and social media conference in 2011 Each individual workshop had a unique Twitter hashtag so members not in attendance, along with the audience, could comment and ask questions during the event. The use of Twitter was so popular that the conference coordinators are keeping the group together by continuing to tweet about news and future events.

+ Ways Other Universities are Using Social Media on Their Campuses Gathering and Sharing Information Showcasing Student and Faculty Work Providing a Platform to Broadcast Events Emergency Notification Connecting People Producing, Not Just Promoting Creating a Dialogue and Communication to Students Facebook Office Hours Coaching for the Spotlight Getting Wired Via Mobile

+ Social Media & Middle College

+ Social Media Pillars of Responsibility T hink before you click You cannot delete or retract many of the interactions you have online Make posts u nderstandable Do not use slang, too many acronyms, or anything else that would make your posts hard to understand R espect everyone You never know who is reading your posts N etwork outside of your circle Join conversations and build relationships with others Create an i dentity - use a recognizable name Allow people to find you online. Use privacy settings to your advantage, but do not completely block yourself Be t ruthful in online communication Be honest - do not spread gossip or stories that may be false or hurtful Your reputation is u niversal Online communication is an extension of you as a person Receive p ermission before posting anything online Ask people before posting photos or tagging them in text TURN IT UP

+ Connecting to the internet at Middle College? When students connect to the internet for the first time, they will be asked to read the Social Media Pillars of Responsibility and complete an activity that follows The activity is designed to keep students engaged and actively recall information they just covered concerning responsible social media usage After completing the activity the first time, the student will be exempt from the activities until they change their password after 90 days. At that time, they will need to complete the activity again. If students successfully complete the activity, they will be granted internet access. If they fail to completely the activity accurately, they will be redirected back to the Pillars and asked to try again until they are successful.

+ Complete a word search Students will be able to find and select the eight keyword from the Social Media Pillars of Responsibility Option #1

+ Complete a crossword puzzle Students will be able to answer the crossword questions from the Social Media Pillars of Responsibility Option #2

+ Option #3 Play Hangman Students will be able to answer Hangman questions from the Social Media Pillars of Responsibility

+ Middle College Social Media Student Pledge

+ I will… Be courteous and respectful to all participants through all of my social media interactions. Be transparent, truthful, and cautious in all uses of communication, interactions, or venues of social media. Never misrepresent myself, colleagues, other students, or Middle College on or through the use of social media. Never compromise the privacy, security, or reputation of myself, colleagues, other students, or the college at any time. Be aware that social media is a powerful platform of communication, and can have far reaching implications in my future education, careers, and personal life. Student Full Legal Name: __________________________________________________ Printed Name Student (Electronic) Signature: __________________________________________________

+ Social Media Safety Questions

+ Changing Your Password 1. TRUE OR FALSE, Social Media Interactions are not permanent? 1. TRUE OR FALSE, Social Media Interactions are not permanent? 2. TRUE OR FALSE, Social Media is Impersonal; I can be anyone that I want? 2. TRUE OR FALSE, Social Media is Impersonal; I can be anyone that I want? 3. TRUE OR FALSE, My personal reputation is still affected using social Media? 3. TRUE OR FALSE, My personal reputation is still affected using social Media? 4. TRUE OR FALSE, I don’t need permission to post something on my account about another student? 4. TRUE OR FALSE, I don’t need permission to post something on my account about another student? 5. TRUE OR FALSE Social media has security and privacy threats? 5. TRUE OR FALSE Social media has security and privacy threats? 6. TRUE OR FALSE Social media is safe, so I don’t have to worry about security or privacy? 6. TRUE OR FALSE Social media is safe, so I don’t have to worry about security or privacy?

+ Conclusion Encouraging students to use social media on campus should be welcomed, but also monitored We can provide students with resources to be responsible social media users Middle College can work to implement further social media guidelines in the future. Gathering feedback from students will be vital to this process.

+ Conclusion All of the information we provided today can be found at this website: lcome

+ Sources Bullas, J. (2011, September 02). 20 stunning social media statistics. Retrieved from Barnes, N. G., & Lescault, A. M. (2011). Social media adoption soars as higher-ed experiments and reevaluates its use of new communications tools. Retrieved from Miller, D. (2011, September 09). Universities finally embrace social networking – adoption rate near 100%. Retrieved from accept-social-networking Britten, A. (2011, April 10). Strange bedfellows? syracuse conference mixes social media and a cappella. Retrieved from conference-mixes-social-media-and-a-cappella Lavrusik, V. (2009, July 15). 10 ways universities share information using social media bedfellows? syracuse conference mixes social media and a cappella. Retrieved from Almanac of higher education (2011). Retrieved from