inovacia da klasterebi, lokalizacia globalizaciis pirispir (salonikis turistuli klasteris magaliTze) dazverva globalizacia da localizacia inovacia daviT darsaveliZe iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universitetis ekonomikisa da biznesis fakuletetis II kursis doqtoranti saberZneTi xelmZRvaneli: sruli prof. s.gelaSvili Tbilisi 8 ivnisi, 2010 K kolokviumi

prezentaciis struqtura: inovacia – ganviTarebis faqtori (literaturis mimoxilva) inovaciis ganmarteba inovaciis sammagi spiralis modeli klasteri da konkurenciis briliantis modeli inovaciuri garemo salonikis turistuli klasteri istoriisa da kulturuli memkvidreobis zogadi mimoxilva steikholderebi – warmomadgenloba, damokidebuleba da TanamSromloba sammagi spiralisa da briliantis modelebi sainformacio inteleqti – TanamSromlobis ganviTarebis saSualeba 3. daskvnebi da rekomendaciebi

inovacia – ganmarteba (evrokomisia DG XIII, 1996) “axali produqtisa Tu procesis, an arsebulis gaumjobesebis mizniT axali teqnologiebisa ideebisa da meTodebis komerciulad warmatebuli gamoyeneba. inovacia aris interaqtiuli swavlebis Sedegi, romelic xSirad gulisxmobs kompaniaze moqmedi garegani da Sinagani moqmedi faqtorebis CarTulobas. (evrokomisia DG XIII, 1996) inovacia aris axali da /Tu arsebuli codnis gamoyenebis axleburi kombinacia, raTa Seiqmnas an gaumjobesdes (1)produqti (2) warmoebis procesi an (3) organizacia The commercially successful exploitation of new technologies, ideas or methods through the introduction of new products and processes, or through the improvement of existing ones. Innovation is a result of interacting learning process that involves often several actors from inside and outside the companies” (EC DG XIII, 1996) Innovation is new use of combination of different existing &/or new knowledge to create or improve (1)product, (2)production process or (2)organization 1. inovacia – ganviTarebis faqtori (literaturis mimoxilva)

inovaciis sammagi spiralis modeli saxelmwifo - industria - akademia (etzkoviCi 2000) Triple Helix model sammagi spirali + sazogadoeba + sazogadoeba sazogadoebis CarTulobis zrda iwvevs mdgrad ganviTarebas steikholderebis ufro meti wvlilis Setanas ganviTarebaSi miRebul Sedegebze pasuxismgeblobis ganawilebas Zlieri socialuri kapitalis ganviTarebas Growth of Community Involvement To sustain development To rise input of all stakeholders To share responsibility for outcome To develop strong social capital 1. inovacia – ganviTarebis faqtori (literaturis mimoxilva)

klasterebis Teoria da konkurenciis briliantis modeli klasteri “ erTmaneTTan urTierTdakavSirebuli kompaniebisa da institutebis geografiuli koncentracia konkretul sferoSi” warmoadgens adgilobriv urTierTobebs, codnasa da motivaciaSi arsebul konkurentul upirtesobebs, rac naklebad SesaZloa konkurentma gaimeoros (porteri 1998) 1. inovacia – ganviTarebis faqtori (literaturis mimoxilva)

inovaciuri garemo urbanul teritoriebSi garemo sadac SesaZloa inovacia, ganviTarebuli teqnologiebiTa da kompetenciebiT, sadac viTardeba virtualuri samyaro droisa da sivrceSi arsebuli wyvetis Sesavsebad inovaciuri garemo WWW da IT qselebze dafuZnebuli TanamSromlobis saSualebebi virtualuri informaciis marTvis saSualebebi sakomunikaci teqnologiebi realuri inteleqtualuri garemo INTELLIGENT ENVIRONMENT IN URBAN TERRITORIES Environment to innovate at a high scale With advanced IT technologies and competencies Developing virtual world to link the gap between space and time realuri ganviTarebuli institucionaluri /Institutional intelligence/ ganviTarebuli sazogadoebis / community Intelligence / 1. inovacia – ganviTarebis faqtori (literaturis mimoxilva)

inovaciuri qalaqebi inovaciuri qalaqebi /Intelligent Cities/ aerTianebs unar-Cvevebs, instituciebs da virtualur sivrces TanamSromlobisTvis xels uwyobs axali codnis Seqmnas (kvleva), informaciuli nakadebis monitoring (inteleqti/intelligence), arsebuli codnis gavrceleba (teqnologiis transferi), codnis danergva (inovacia), axali aqtivobebis ganviTareba dafuZnebuli codnaze (inkubacia), codnis marTva distanciidan (el-mTavroba) (komninosi 2002, 2008, 2009). Intelligent Cities Brings together skills, institutions & virtual spaces of cooperation sustaining creation of new knowledge (research), monitoring knowledge flows (intelligence), disseminating existing knowledge (technology transfer), applying knowledge (innovation) developing new activities based on knowledge (incubation) and managing knowledge remotely (e-government) (Komninos 2002, 2008, 2009). 1. inovacia – ganviTarebis faqtori (literaturis mimoxilva)

2. salonikis turistuli klasteri monaxazi: istoriisa da kulturuli memkvidreobis mcire mimoxilva sammagi spirali da sTeiqholderebi - warmomadgenloba, damokidebuleba da TanamSromloba konkurenciis briliantis modeli inovaciuri garemo – TanamSromlobis da inovaciis ganviTarebis saSualeba saberZneTis respublika

kvlevis wyaroebi da “svot” analizi informaciis mTavari wyaroebi: interviuebi adgilobrivi turizmis sTeiqholderebTan oficialuri statistika sapromocio masalebi samecniero literatura dekartes koordinatTa sistemaze warmodgenili qseluri TanamSromlobis “svot” analizi 2. salonikis turistuli klasteri

mniSvnelovani TariRebi salonikis istoriidan berZnuli kultura ucxo kulturaTa gavlena aleqsandre didi 336–323 Cw qalaqis daarseba 315 Cw 168 Cw romauli gavlena bizantiuri kultura 379 1204 laTinebis imperia 1246 1423 veneciis respublika 1430 selCukTa mmarTveloba damoukidebloba –balkaneTis omebi 1912 1941 faSisturi germaniis gavlena saberZneTis respublika 1944 2 (1). istoriisa da kulturuli memkvidreobis zogadi mimoxilva

salonikis kulturuli sanaxaobebi galeriusis arka - 298-299 AD rotunda - 306 AD romauli forumi wminda demetres taZari – IV saukune wminda sofias taZari – VIII saukune TeTri koSki – XVI saukune mravali arqeologiuri adgilebi 2 (1). istoriisa da kulturuli memkvidreobis zogadi mimoxilva

qalaqis axlos mdebare turistulad mimzidveli adgilebi pela – aleqsandre didis rezidencia nausa – arsitoteles skola olimpos mTa – berZnuli miTologia aTonis mTa - “RvTismSoblis baRi“ meteora – kanionebze agebuli monastrebi 2 (1). istoriisa da kulturuli memkvidreobis zogadi mimoxilva

qalaqis festivalebi salonikis saerTaSoriso filmis festivali salonikis dokumenturi festivali video cekvis festivali qalaqis mfarveli wm. demeres saxelobis festivali (folklori, Teatraluri warmodgenebi, cekvebi, gamofenebi da sxva) fotografiis saerTaSoriso festivali Jaz festivali evropis kulturuli dedaqalaqi, 1997 2 (1). istoriisa da kulturuli memkvidreobis zogadi mimoxilva

steiqholdeebi da turistuli klasteris sxva komponentebi 2 (2). steiqholderebi – warmomadgenloba, damokidebuleba da TanamSromloba

akademia turizmis dargSi ganaTlebisa da treiningis organizacia aleqsandere makedonelis saxelobis teqnologiuri instituti turizmis dargSi ganaTlebisa da treiningis organizacia 1937 turizmis menejmentis fakulteti 1983 mTavari saganmanaTleblo institucia turizmis dargSi yvelaze Zlieri umaRlesi saganmanaTleblo instituti regionSi turizmis miamrTulebiT bakalavriati, magistratura saerTaSoriso gacvliTi studenturi programebi saerTaSoriso organizaciebis wevri umTavresi samecniero mkvlevari , kvlevis potenciali turizmis mimarTulebiT rigiT meore saganmanaTleblo instituti turizmis dargSi profesiuli swavleba, da sxva saxis treiningebi turistuli gidebis skola sakariero ofisi saerTaSoriso organizaciebis wevri Alexander Technological Educational Institute (ATEI) of Thessaloniki Main tourism educator institute in Central Macedonia Strongest tertiary education institute in the region Undergraduate studies /Bachelors, Masters degree/ Host of international students exchange programs Member of international organizations Main academic researcher in the field of tourism The Organization of Tourism Education and Training Second Tourism educator in Central Macedonia Institute of vocational training Secondary and post secondary education School for tour guides Carrier office - Member of international organizations 2 (2). steiqholderebi – warmomadgenloba, damokidebuleba da TanamSromloba

industria – kerZo seqtori yvela mTavari sTeiqholderis warmomadgenloba mcire da saSualo sawarmoebis didi ricxvi biznesis dawyebisa da operirebis siadvile Zlieri mxareebi lideris ararseboba servisebis dabali standartebi sainformacio teqnologiebis susti gamoyeneba susti TanamSromloba turistuli informaciaze moTxovna bazris arasakmarisi kvleva resursebis nakleboba produqtiulobis gasazrdelad araerToblivi Zalisxmeva inovaciis mcire SesaZlebloba autsorsingis mcire moTxovna susti maxareebi yvela saWiro infrastruqturis arseboba ZiriTadad sezonuri /zafxuli/ kulturuli produqti mxolod damatebiTia saerTaSoriso RonisZiebebis araefeqturad gamoyeneba adgilobrivi turistuli produqti 2 (2). steiqholderebi – warmomadgenloba, damokidebuleba da TanamSromloba

midgoma - ganviTarebis Sida faqtorebi ATTITUDES – INTERNAL FACTORS OF DEVELOPMENT 2. salonikis turistuli klasteri – “svot”

xelisufleba susuti maxareebi umTavresi fokusi: kulturuli memkvidreobis SenarCuneba da centralizebili promociis politika susuti maxareebi adgilobrivi turistuli produqtisa da servisebis SeTavazeba regionaluri kulturuli produqtis ganviTarebis xelSewyoba Llideroba – adgilobrivi steiqholderebis arasakmarisi ndoba gaumjobesebas saWiroebs turismis promociis infrastruqturis xarisxi turistuli sainformacio centri veb sivrce/ portali romelic yvela turistul resurs Tavs mouyris beWdva, publicisturi masalebi da a.S. standartebi da xarisxis niSnebi turistuli ganaTleba kavSiri industrias, akademiasa da xelisuflebas Soris ganviTarebis erTiani politikis SesamuSaveblad 2 (2). steiqholderebi – warmomadgenloba, damokidebuleba da TanamSromloba

midgoma – xelisuflebisgan marTuli servisebi 2. salonikis turistuli klasteri – “svot”

sazogadoeba turistebisadmi megobrulad ganwyobili turistebis daxmareba kargi maspinZeli Rimili da saerTaSoriso enebis codna Tavad turisti /maRali adgilobrivi moTxovna turistul produqtebze / turistebisaTvis sasargeblo unarebi da codna turizmis ganviTarebis politikaSi mcire CarTuloba turistebis moTxovnilebebis Sesaxeb cnobadobis amaRlebis saWiroeba 2 (2). steiqholderebi – warmomadgenloba, damokidebuleba da TanamSromloba

salonikis turizmis klasteri firmis strategiuli struqtura da konkurencia didi raodenobiT mcire da saSualo sawarmoebi Zlieri konkurencia adgilobrivi momxmareblebis mosazidad (personaluri kavSirebi, fasiT konkurencia) mcire inovaciis unari da produqtiulobis zrdis aucilebloba arasakmarisi resursebi da dabali konkurentunarianoba bazarze dakvirvebis da auTsorsingis dabali unari mcire raodenoba Zlieri adgilobrivad operirebadi kompaniaebisa - salonikis rogorc daniSnulebis adgilis promocia sazRvargareT , (ucxoeli partniorebi) konkurencia Zlier kompaniebTan sazRvargareT damxmare da dakavSirebuli industriebi yvela saxis satransporto saSualeba /metro?/ gadatvirTuli moZraoba da mouwesrigebeli parkireba kargad ganviTarebuli kvebis infrastruqtura saSualod ganviTarebuli savaWro infrastruqt. salonikis saerTaSoriso sagamofeno centri turistisTvis saWiro yvela aucilebeli servisi (sakomunikacio, safinanso, samedicino, usafrTxoebis Tu sxva.) moTxovna evropis qveynebis maRali moTxovna - zRvispira kurorotebi (mTavarisatyuara) - kulturuli turizmi (damatebiTi) adgilobriv saerTaSoriso RonisZiebebze mcire moTxovna maRali adg. moTx. - berZnebis cxovr. stili centraluri makedonia – 2007 - turistebis gamaspinZlebiT me-5 adgilze saberZneTis regionebs Soris - jamSi 7, 15 milioni turisti - 60,423 gamoyenebadi sawoli da maTi aTvisebis done mxolod 52,6 % faqtorebi adgilobrivi resursebi - udidesi istoriuli da kulturuli memkvidreoba (religia, filosofia, miTologia) ulamazesi bunebrivi pirobebi festivalebi da dRonisZiebebi turistebisadmi megobruli ganwyoba turistebis misaRebad saSualo doneze ganvitarebuli infrastruqtura saganmanaTleblo sistemis ganaxlebis aucilebloba xelisufleba kulturuli memkvidreobis SenarCunebaze fokusireba adgilebis centralizebuli promociis politika produqtiulobisa da inovaciis zrdis mastimulirebeli instrumentebi mcire raodenoba turistuli sainformacio centrebis gaumjobesebis aucilebloba yvela sTeiqholderebis aqtiuri CarTva ganviTarebis startegiis SemuSavebasa da promociis politikaSi brilianti - Tanxvedra msgavsi inst. susti TanamSromloba industrias, xelisuflebasa da akademias Soris susti kooperacia kompaniebis gaerTianebis naklebi SesaZlebloba adgilsa da turistul produqtebis promociis didi survili qseluri TanamSromlobis ada liderobis ganviTarebis xelSewyobis instrumentebis ararseboba saerTo strategiisa da uwyveti promociis politikis saWiroeba adgilobrivi mosaxleobis cnobadobis amaRleba SesaZlebloba /Sansi/ msoflio ekonomikuri krizisi – dro qseluri TanamSromlobis gasaZliereblad kulturul produqtze dafuZnebuli erTiani strategiis SesamuSaveblad kulturuli produqtebis gasavitareblad saerTo promociis kampaniis mosamzadeblad 2(3). briliantis modeli

moTxovna salonikis turistul bazarze RamisTeva sastumroebSi, sastumro tipis saxlebSi da kempingi centralur makedoniaSi 2007 wels RamisTeva sastumroebSi, sastumro tipis saxlebSi da kempingi regionebis mixedviT 2007 wels (mln.) centralur makedoniaSi ucxoel vizitorTa ricxvi satransporto saSualebebis mixedviT 2007 wels ucxoelebis vizitikontinentebis mixedviT 2007 wels SOME FIGURES ON DEMAND CONDITION 2(3). briliantis modeli

midgoma – qseluri TanamSromloba 2. salonikis turistuli klasteri – “svot”

veb-sivrce - qseluri TanamSromlobis SesaZleblobebi akademia xelisufleba sazogadoeba industria promocia biznesis xelSewyoba SeTavazeba – turistuli produqti servisebi promociis kampania kulturuli memkvidreoba vizitori/kompania momxmarebeli 2(4). Intelligence / inovaciuri garemo – TanamSromlobis ganviTarebis saSualeba

veb-portali - biznesis xelSewyoba da sargebeli industria akademia teqnologiebze Tavlis devneba da R&D warmatebis magaliTebi qseluri TanamSromlobis SesaZleblobebi Tvali adevno da monawileobde starategiul dagegmvaSi treiningisa Ty konsultaciis SesaZlelobebi informaciis marTvis teqnologiebi sazogadoeba xelisufleba spec. turistul informaciaze wvdoma Teqnologiebze Tavlis devneba da R&D qseluri TanamSromlobi SesaZleblobebi treiningebisa da konsultaciebis SeTavazeba sakariero ofisebi turimzmis ganviTarebis xelSyobis SesaZleblobebi sTeiqholderebis CarTuloba strategiul dagegmvaSi sTeqholderebis moTxovnilebebze wvdoma konsultaciebi, politikis gamWvirvaloba Tvalis devneba/ CarTuloba turizmis xelSewyobis unarebi Qseluri TanamSromloba, steiqholderebis feedbeqi strategiuli dagegmvis procesze informaciis marTvis teqnologiebis ganviTareba 2(4). Intelligence / inovaciuri garemo – TanamSromlobis ganviTarebis saSualeba

qseluri TanamSromlobis ganviTarebis etapebi sTeiqholderebis tanamSromlobis aucileblobis cnobadobis amaRleba da lideris miReba turizmis sTeiqholderebisa da proceisis lideris identificireba erToblivi turistuli ganviTarebis strategiis SemuSaveba erToblivi ZaliT warmoebuli bazris kvleva qalaqis, regionis turistuli produqtebis ganviTareba saerTaSoriso samizne bazrebze turistuli produqciis erToblivi promocia servisis miwodebaze Tvalis midevneba da fidbeqis analizi startegiis ganaxleba, bazarze tvalis devneba, produqtis ganvitarebis xelSewyoba da promocia mrgvali magida, dialogi saerTo strategiis momzadeba strategiis danergva da ganaxleba rekomendaciebi

3. daskvnebi Zlieri turistuli klasteris ganviTarebis potenciali sTeiqholderebis susuti TanamSromlobis unari lideris identificirebisa da sazogadoebis CarTulobis moTxovna saerTo ganviTarebis strategiis SemuSavebis aucilebloba sainformacio teqnologiebis gamoyenebis udidesi mniSvneloba

saloniki madloba yuradRebisaTvis daviT darsaveliZe sakontaqto informacia: el-fosta: darsavelidze@gmail.com tel: +995 32 378 278 (ofisi) +995 77 15 82 25 (mob.) +995 99 43 88 97 (mob.) saloniki