Simona Valachová Eva Prcúchová Business academy Rožňava, Slovakia intership 24/11/2014 – 12/12/2014

Fish MASTERS establishment Fish MASTERS about Fish MASTERS special offer Customer segment 1 Customer segment 2 Value proposition 1 Value proposition 2 Channels Customer relationship Revenue streams Key resources Key activities Key Partners Cost structure

2008 – Factory bought from Baarssen B. V – The start of international food service 2010 – The start of Fishmasters 2011 – Pure Fish Label, LOVET, Visch

a member of the Kennemervis Group Kennemervis group: - established in branches in Western Europe - staff more than 550 people produces assortment of fish products for the international market

offers a special assortment with the Pure Fish Label: - natural products - no E-numbers - no colouring, preserving agents - no flavour enhancers prepares: - stews - breading - cooking fish - frying - filling visits exhibitions 6-7 times/year

value creating : - 80% food services - 20% retails sells products from business to business the most important customers: - ATRIA food service (Sweden) - YOUNGS (UK) - BIANCHI (Switzerland) - COSTA (Germany) food service retail

niche market – gluten free, low fat products mess market – breaded, pre-fried the biggest market – 1000 tons products sells to Italy per year

value creating company delivers to customer tasteful and healthy fish speciality is pre-frying produces gluten free products, low fat products tries to reach more young people, who are aware of healthness

Products - Plaice fillets - Fillets of Alaska pollock - Hake fillets - Cod fillets - Whiting fillets - Dab fillets - Fillets of Senegalese sole - Hoki fillets

The PRESENT reaching customers by food service The FUTURE reaching customers more in retail

customers expect reliable supplier, good price and quality goods company listens to the market and fills the gaps

customers are willing to pay for quality and healthy products In the present they pay a little bit more because we store fish so orders are directly send advantage- if they pay within 2 weeks, we give them a discount revenue stream – fresh food 30% frozen food 70%

physical resource – raw material (fish) Copyright – label LOVET, PUREFISH Intelectual data –make a receipt

buying the raw material (fish) controling producing raw material into final products storage selling

a member of Kennemervis group Key suppliers - IRVIN AND JOHSON (from South Africa) - POST - ECO FISH GROUP the supplier of furniture, services

Cost = fish Lower cost = low quality of fish Bigger cost = big quality of fish Which one do you prefer? The most expensive: KEY RESOURCES – raw material (fish) KEY ACTIVITIES - employee