1. Vanda Szappanošová, Laura Noveková, Lea Potocká

2. Business details Business name: Superfoods and more, Wholesale
Registration date: , Amsterdam
Location: Kollenbergweg 2E, 1101 AR Amsterdam, The Netherlands
Type of business: general partnership (v.o.f)
Number of employees: seven
Licenses and permits: organic certificate
Description of business: SAM Wholesale is a distributor of superfooods and related products, based in the Netherlands.

3. Organization chart CEO - owner Mariska Schijf Office manager
Fleur van Zijverden
CEO - owner
Mariska Schijf
Office manager
Mechteld Schoemaker
Intern/assistent
Katia Stolic
Head filler
Sebastian Baez
Label designer
Federico Garcia
Filler
Tim Carnal
Warehouse employee

4. Goods and services
They offer goods, which are of the highest quality, always organic and plant-based, mostly raw and never synthetic nor denatured. Also gluten-free or allergen-free goods.
Range of consumer goods:
powders
seeds
grains
food supplements
dried exotic fruits
nuts, almonds and hazelnuts
other dried fruits and mixtures
protein supplements

6. Core activities Purchase of goods Filling of raw materials
Packaging goods to boxes
Printing of labels
Making translations of the descriptions of goods and their content into different languages
Distribution of goods to local stores

8. Distribution Superfoods deliver their goods to different countries.
If the order is for local stores, they do it on their own.
If the order is for stores abroad, they do it through distributors.
They have distributors in:
Slovakia
Czech republic
Spain
Denmark

9. Outsourced activites Production of food supplements and powders
Gathering of different fruits
Distribution of the goods to different stores abroad
Contacting firms in other countries
These two activities are done by distributors.

10. Key competitors
Key competitors are other wholesalers and different e-shops, who are offering superfoods.
Disadvantages of other firms are:
Worse quality
Higher prices
Filling of the goods into plastic or harmful bags
They don't offering of distribution directly to stores

11. Key suppliers Their main suppliers are mainly from:
South and North America
The whole Europe
Italy
Spain
Thailand
Great Britain
Suppliers supply all the products, which Superfoods is selling, because this company doesn't produce their goods themselves.

12. Distribution channels
They are selling goods to:
retailers
health food shops
specialty supermarkets
wellness centres (gyms, spas)
individual fitness trainers
The company doesn’t sell goods to individuals.

14. Costumer relationship
Expectations of costumers are:
Equal approach to every customer
Co-creation
Modernization of products
Giving advice
High quality goods for favourable prices

15. Value propositions They provide: High quality
Good prices
Newness
Accessibility
Which costumer needs are they satisfying?
Superfoods are satisfying extra needs of their costumers, especially those, who want to live healthy and eat food without additives and sugar.

16. Canvassing costumers They are reaching costumers through: Newsletters
Social media
Trade shows
Events, lectures
Face to face training and information
Face to face training and information work the best.

17. Cost structure

18. Revenue streams Selling price of the goods
Costumers pay currently for:
Direct material
Direct labour
Other direct costs
Manufacturing overhead costs
Administrative overhead costs
Selling and distribution costs
Mark-up
Selling price of the goods

19. Thank you for your attention!