PEOPLE: People are Key Assets to PFM, vast experience within the FMCG industry amongst our Merchandisers, Unit Managers and Senior Managers. PFM was established in 1987 (22yrs) STRUCTURE: A One Stop Shop, servicing Top End Retail, Spar and Wholesale with a separate dedicated Merchandising Division. All Divisions are managed independantly. All divisions drive cross merchandising and maximizing opportunities Experience with perishables ie Supreme Chicken and Boltonia PROCESS: PFM’s unique Computer Management System, assisting Sales Managers with Key and effective Sales Complete Order Data Processing Division All Promotional Feedback in controlled via Computer Processes

4 Principles nominated for Shoprite Supplier of the Year Achievements 4 Principles nominated for Shoprite Supplier of the Year 2008 - The PMR ‘Best Inland Agent award’ 2008 - Shoprite ‘6 Principle nominations’ for Supplier of the Year. 2007/ 08- The ‘Highly Coveted’ Award PMR Silver Arrow: Voted by FMCG Sales & Merchandising companies 1st Overall for Dedicated Gauteng & Inland (Dedicated Company being Sasko Grain, Pasta & Bakeries) 2007 - PMR Golden Arrow Award 1st Overall voted by Retailers and Wholesalers 2007 - Agent of the Year Tuffy Brands 2006 - Agent of the Year Pfizer 2006 - Agent of the Year Enaleni 2006 - PMR Silver Arrow Award 2nd Overall as voted by Retailers and Wholesalers 2005 - PMR Award Best Regional Agent Gauteng 1st Overall as voted by FMCG Manufacturers 2004 - Silver Arrow Award 2nd Overall – Rated Excellent by Retailers and Wholesalers 2004 - Shoprite Supplier of the year runner up (Frucon / Con Bev) 2003 - Shoprite Supplier of the year (Frucon / Con Bev) 2002 - Nominated Shoprite Agent of the year

Awards Achieved Awarded Silver Arrow Award – April 2000, 2004,2006,2008 & 2009 Awarded Silver Arrow Award – April 2005, 2006,2007 & 2008: 1st Overall Rating Sales & Merchandising Agent Gauteng Nominee Shoprite Agent of the year - 2002

Promotional Execution Principle business units advises PFM one month prior. PFM upload promotion onto a universe promotional template, PFM Regional Manager’s discusses grid with all. PFM Reps plan by store – quantities & brief Field Marketers. 2 Weeks prior feedback to principle business units that the promotion is reflected. 2 weeks preceeding promotion, printouts are extracted. 1 Week prior to promotion, PFM earmark ‘space’ in store with manager. With NDD in mind, PFM plan the order to suit the delivery day Store refusing to participate – PFM will contact H/O. DC channels, stock issue report are run by DC controller to review sell in’s Wednesday evening – 72 hrs, evaluation of promotional compliance and debrief sent. (Promo Debrief)

Stock Rotation (House Keeping) PFM Area manager, reps, field marketer & merchandiser are fully accountable for stock rotation, warehouse and gantry stock. All staff are trained on PFM Steps of a Call which include: On every call, doing a full floor walk and store room check. Signing the Field Marketer’s or merchandisers Time Sheet. Checking product with HIGH stock holdings. Review the stock in the warehouse to ensure the FIFO system is applied. Should stock holdings not be reducing, he MUST IMMEDIATELY notify management On the merchandiser’s score card, he will also be evaluated on the condition of his / her store room and his / her ability to store products correctly together and in date sequence.

Merchandiser Monthly Awards Merchandiser Monthly Meetings Manufacturers are invited Gauteng / Pretoria and Country awards Overall winner receives a cash payout, certificate and a trophy Merchandiser Monthly Meetings

Time to market - New Products PFM Product Launch strategy: PFM place a huge emphasis on NPD and Launches Daily check if new listings appear on order catelogues. We notify the KAM for the respective principle. Run a ordered, not ordered report to verify status on product distribution per channel. Twice weekly in every sales meeting by channel, feedback will be expected. In Channel’s with Warehouses: Our stock controller will run stock issue reports weekly and e-mail the respective PFM management. In Spar, we do Signed and Stamped orders on all new product development. Update the range audit. Also Langerby reports.

PFM AGENDA WITH _______________ Feedback on Monthly Reports The Agenda which will be followed weekly will incl the following points: PFM AGENDA WITH _______________ Date: _____________________ Present: ___________________ Review previous weeks minutes Sales by account Deficits and action plans Promotional Status Current Upcoming Key Drivers Month Quarterly Market Intelligence incl Price Surveys and Comp activity. New Product Launch update New Stores POP availability Trade visits When and with who? Trade Asset update General Next Meeting date booked (Date / time / venue) Quote:

Thank you for the opportunity to present Professional Field Marketing \ We do the work and YOU get the Honey!! Contact: Gavin 083 626 2845

PFM Retail Management Structure Sales Director Gavin Cherrington Operational Director Okkie Domoney Regional Director Michael Van Staden Co Ordinators x 3 RSM - SR & CH Jonathan District Manager - PNP Michael Steward Merchandising Manager Preston Trade Managers Charl De Beer Trade Manager Godknows 6 Supervisors 5 Reps 6 Reps

CLICKS / DISCOM GAUTENG PFM GAUTENG CLICKS Operational Director OKKIE Sales Co-Ordinator CLICKS / DISCOM GAUTENG Regional Director MICHAEL CLICKS / DISCOM Dedicated Rep CLICKS / DISCOM Dedicated Rep CLICKS / DISCOM Dedicated Rep Merchies roving to every Clicks 3 x per week

PFM MERCHANDISING DIVISION Regional Merchandising Manager Preston NORTH WEST SOUTH / VAAL EAST PTA 1 Senior Merchandiser 1 Senior Merchandiser 1 Senior Merchandiser 1 Senior Merchandiser 1 Senior Merchandiser 4 Relief Merchandisers 4 Relief Merchandisers 4 Relief Merchandisers 5 Relief Merchandisers 6 Relief Merchandisers 62 Merchandisers 61 Merchandisers 91 Merchandisers 98 Merchandisers 103 Merchandisers Supervisors 6 Senior Merchandisers 6 Relief Merchandisers 23 Merchandisers 415 TOTAL: 450

PFM GAUTENG FRANCHISE DIVISION SPAR / OK FOODS / MINI MARKETS Regional Sales Manager Odette Sales Co Ordinator Regional Opp’s Manager Gerrie Trade Manager Ben REP REP REP REP REP REP REP REP REP REP MERCHANDISERS IN ALL REP’S CARS Roving Merchandisers

PFM COUNTRY DIVISION Operational Director Okkie Domoney Regional Sales Manager Gordon Van Notten North West / Mpumalanga Regional Sales Manager Annelise Pieterse Limpopo / Nelspruit Sales Co Ordinator North West 2 Reps South East Tvl 2 Reps Far North West 1 Reps Rustenburg 1 Rep Limpopo 3 Reps Nelspruit 2 Rep 25 Merchandisers & 10 Field Marketers 22 Merchandisers & 10 Field Marketers 10 Merchandisers & 8 Field Marketers 18 Merchandisers & 8 Field Marketers 30 Merchandisers 8 Field Marketers 22 Merchandisers 4 Field marketers 127 MERCHANDISERS 68 FIELD MARKETERS TOTAL: 195

Support Services Managing Director PETER VAN STADEN Ashley IT Specialist’s XDT Trevor Chamberlain Sales Admin Manager Dale Marrie Accountant Tanja HR / Payroll Milly Accounts Clerk Ashley Senior Sales Co Ordinator Romy 5 Data Capturers 1 Customer Care Receptionist Sales Co Ordinator x3

Overview Directors 4 Senior Managers 7 District Trade Managers 3 Reps 42 Merchie Manager 1 Merchie Co Ordinator 1 Supervisors 5 Field Marketer’s / Merchies 650 Administrators 7 Admin Manager 1 Data Capturers 5 TOTAL STRUCTURE 722 people