1. Company Presentation

2. AMM Exclusive Brands Agenda Company Formation Background Philosophy Product Launch Executive Office Our Services Departments Contacts

3. Incorporated in 1997 from executives with vast experience in Fast Moving Commercial Goods (FMCG). It’s purpose is to operate in the Private Label and Branded Industry as a specialized trade consultant/ supplier for the the big Super Market chains, Cash & Carry outlets and HORECA channels. Company Formation

4. Company founders have been working in executive positions for a number of multinational corporations such as Unilever, Danone, P&G, BDF, etc. Significant experience has also been gained from executive management positions held at major retailers in the Greek market. Background

5. Philosophy The philosophy of the Company is to provide it’s clients with the best quality own label brand he is designing to have, at the right cost and the proper time. Launch, an own label brand at the time the Market needs it at the price the Market quotes it. AMM Company brands and philosophy, could provide own Label to key retailers with solutions over a wide range of product categories starting from Commodities and going to the most specialized product ranges.

6. Product Launch sequence Identify the customers needs for a specific product category Identify the customers needs for a specific product category Test the retail market in order to identify particular needs for the above products Test the retail market in order to identify particular needs for the above products Elaborate various quality to price scenarios Elaborate various quality to price scenarios Access packaging proposals Access packaging proposals Assure continuous quality standards Assure continuous quality standards Assure profit margins in accordance with the client’s policy Assure profit margins in accordance with the client’s policy Setting up of marketing and promotional plans in order to maximize sales of private label products Setting up of marketing and promotional plans in order to maximize sales of private label products Create and implement merchandising plan Create and implement merchandising plan Optimize orders planning and logistics Optimize orders planning and logistics Follow up product’s trends Follow up product’s trends

7. Executive Office Yiannis C. Makris C.E.O John T. Mamalis Commercial Director Eftichia V. Retinioti Marketing Director

8. Our Services Commercial Strategy Commercial Strategy Marketing Marketing Product Category Management Product Category Management Self Space & Profitability Management Self Space & Profitability Management Sales Sales Merchandising Merchandising Logistics & Ordering Logistics & Ordering Packaging & Label Design Packaging & Label Design In Store Promotional Activities In Store Promotional Activities

9. Departments Sales Marketing Merchandising Logistics Accounting In Store Promotions In Store Promotions Label Design Label Design 3P contracted services 3P contracted services In house services In house services

10. Contacts Level 1 Management in various Retailer Channels Buyers of all the major S/M chains Wholesale distribution channels Wholesale Distribution Channels in the Balkan countries Level 2 Owners of S/M chains Industry

11. AMM Exclusive Brands Source : ACNielsen ScanTrack Greece Our Customers

12. AMM Exclusive Brands Source : ACNielsen ScanTrack Greece Our Principals

13. AMM Exclusive Brands Asklipiou 2, Nea Ionia Athens GR-14231 Tel. +30 210 27 23 343 Fax. +30 210 27 23 242 sales@ammbrands.gr info@ammbrands.gr www.ammbrands.gr Contact Details