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WATTSTOR Limited Inaugural Shareholders Meeting Friday 10 th October 2014.

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Presentation on theme: "WATTSTOR Limited Inaugural Shareholders Meeting Friday 10 th October 2014."— Presentation transcript:

1 WATTSTOR Limited Inaugural Shareholders Meeting Friday 10 th October 2014

2 Agenda 1. Introductions and apologies for absence 2. Annual accounts for the first year ending 30 th June 2014 3. Director’s remuneration 4. Director’s report.  Peter Cunningham – Overview  Mark Smith – Operations, installations & ZLC interface  Rob Such – Product development 5. Office Administration, Sales & Marketing - Michael Danes 6. Funding - Peter Cunningham 7. Public Relations - Richard Best 8. Any Other Business

3  Introductions and Apologies for absence  Annual accounts for the first year ending 30 th June 2014  Director’s remuneration

4 Director’s Report Peter Cunningham – Overview  Overview and the Wattstory so far  Trademark update

5 CHAIRMAN Peter Cunningham MANAGING DIRECTOR Mark Smith OPERATIONS MANAGER Michael Danes CHIEF TECHNICAL OFFICER Rob Such DESIGN ENGINEER Tim Bunhill Director’s Report Mark Smith – Operations P/T ADMINISTRATOR TBC

6 Office – set up at TIC Recruitment  Michael, Operations Manager  Tim, Design Engineer  Web copywriter contracted  Next team member, Administrator Sales & Marketing Activity launched now team resourced Next quarter focus – Sales Installation Branded batteries procured & in stock from China 2 Wattstors installed so far this month, 3 by end of month Cost of sale to date  Battery cost reduced  Current pricing validated  Base cost improved through better procurement Future Cost of sale  Detailed evaluation of next 10-20 installs prior to pricing review Director’s Report Mark Smith – Operations

7  Wattstor Imp V2  Expect initial prototypes mid November  Final prototypes ready for CE marking by end of year  Batch of 10 prototypes for field trials early next year  Wattstor Inverter/Charger  Likely to cost £100,000  BIF application stalled  Considering partnership with existing manufacturers Director’s Report Rob Such– Product Development

8 Patent  Wide scope takes 2-3 years  Narrow scope within a year  Can get Patent Box tax relief  Protect our core intellectual property  Cost approx. £3,000 for UK patent  Additional countries are similar cost each

9 ADMINISTRATION  Office established & furnished  Equipped with IT, telecoms  All back-office systems and processes are in place  All business processes and procedures in place (sales, customer services, technical)  Accountancy software installed and day to day bookkeeping processes are in place  Management accounts currently being introduced SALES & MARKETING  New website under construction  New sales brochure being designed  Monthly newsletter ready for introduction  Currently identifying trade shows and events to attend  Actively raising the profile of WATTSTOR through local business networks  Customer database has been updated to improve and speed up the delivery of sales Administration, Sales & Marketing– Michael Danes

10 CUSTOMER DATABASE  220 total subscribers to the website  14% increase (30) new subscribers since recent media articles have appeared in last two weeks  140 (64%) have opened their reply email  30% then go on to revisit and investigate the site further  Call cycles will be in place and all people on the database will have up to date records enabling regular follow-ups SALES/ & MARKETING PLAN  All subscribers to the website will have been contacted by 17 th October either by phone or email  2 WATTSTORS installed since the beginning of September  3 surveys completed in the last 2 weeks. 2 additional surveys booked in. Targeting 10 per week by the end of November  Targeting a conversion rate of 20% from survey to install  Sales activity to be reinforced by arrival of the new website and improved sales literature  Marketing events planned Administration, Sales & Marketing– Michael Danes

11  First round funding update  SEIS scheme – forms completed & returned to HMRC  All shareholder updates submitted to Companies House  Share certificates  Shareholder agreements  Proposal for second round funding Funding - Peter Cunningham

12 PR Achievements – Richard Best

13 News Press

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15 Digital news media

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17 Magazine feature

18 Award entries Radio/BBC aware News – as it happens Could YOU be the next case study? PR – Richard Best

19  Agreement of a Shareholder Representative  Dates of meetings for next year Any Other Business


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