IAT 333, Design: Practice and Methods Week 2: Cultural Probes Dr. Carman Neustaedter based on course content by Ron Wakkary
Outline cultural probes informational probes example probes interviews assignment
what is a cultural probe?
Cultural Probes “We’ve brought you a kind of gift.” – Gaver et al source: Gaver, Dunne, and Pacenti
Cultural Probes how do you design something relevant for an unfamiliar group? don’t want users to constrain design don’t want users to reveal known needs
Cultural Probes how do you design something relevant for an unfamiliar group? don’t want users to constrain design don’t want users to reveal known needs provoke inspirational responses pursue experimental design in a responsive way
Cultural Probes how do you design something relevant for an unfamiliar group? don’t want users to constrain design don’t want users to reveal known needs provoke inspirational responses pursue experimental design in a responsive way like “astronomic or surgical probes” wait for data over time hope for the unexpected
Types of Cultural Probes Postcards 8-10 postcards with questions attitudes of elders towards their lives, culture and technology oblique wording and evocative images provide space for people informal and friendly (plus more engaging) way of asking questions source: Gaver, Dunne, and Pacenti
Types of Cultural Probes Maps 7 maps with an inquiry exploring elders’ relationship to their environments activity: marking zones, locales to surreal situations maps printed with textural materials invited folding, handling, and tactile responses source: Gaver, Dunne, and Pacenti
Types of Cultural Probes Disposable camera repackaged with no commercial entity simple photo requests written on package e.g., first person you see today, something desirable, something boring source: Gaver, Dunne, and Pacenti
Types of Cultural Probes Photo Album assemble a story of 6-10 pictures using pictures from the past, friends, families, and other meaningful things Media Diary chronicle of TV shows watched, radio listened to, telephone calls, etc. source: Gaver, Dunne, and Pacenti
Cultural Probes not scientific or engineering endeavor focus on aesthetic control focus on cultural implications focus on impressionistic view of beliefs, culture, aesthetics
Cultural Probes not scientific or engineering endeavor focus on aesthetic control focus on cultural implications focus on impressionistic view of beliefs, culture, aesthetics trying to open the design not existing designs or existing technologies speculative uses and boundary testing
Cultural Probes probes were: delightful but not childish or condescending invaluable in providing individual views of each locale a two-way dialogue between designers and the participants
informational probes
what is the difference between a cultural probe and an informational probe?
how it is used: inspiration vs. information
Informational Probes transforming cultural probes to informational probes - Crabtree et al use of probes in sensitive settings traditional ethnography is difficult source: Crabtree et al
Informational Probes transforming cultural probes to informational probes - Crabtree et al use of probes in sensitive settings traditional ethnography is difficult focus on gathering information about participants participants act as self-observers source: Crabtree et al
Informational Probes transforming cultural probes to informational probes - Crabtree et al use of probes in sensitive settings traditional ethnography is difficult focus on gathering information about participants participants act as self-observers results used to focus user workshops use probes to figure out what to look at source: Crabtree et al
Informational Probes postcards addressed to the researchers: residents express daily concerns map of locale for residents to map daily geographies and unsafe areas polaroid camera to document friends, objects voice activated dictaphone for ideas visitor’s book scrapbook daily diary source: Crabtree et al
Tips for Making Cultural Probes do don’t make it a gift make it an assignment
Tips for Making Cultural Probes do don’t make it a gift make it an assignment engage people in conversation engage in a questionnaire
Tips for Making Cultural Probes do don’t make it a gift make it an assignment engage people in conversation engage in a questionnaire try to make a friend act as a data collector
Tips for Making Cultural Probes do don’t make it a gift make it an assignment engage people in conversation engage in a questionnaire try to make a friend act as a data collector create a game create tasks with a manual
Tips for Making Cultural Probes do don’t make it a gift make it an assignment engage people in conversation engage in a questionnaire try to make a friend act as a data collector create a game create tasks with a manual ask who, what, where, when, why and how questions capture the entire experience: first showing of probe to pick up
Tips for Designing Cultural Probes recruiting is the first design decision pick reliable participants pick people you have access to brainstorm possible audiences
Tips for Designing Cultural Probes recruiting is the first design decision pick reliable participants pick people you have access to brainstorm possible audiences two strategies: selective sampling: choose a particular type e.g., soccer Moms risk: you decide you can’t design for this audience benefit: good in-depth information 2. general sampling: choose a cross-section or general type e.g., Vancouver residents risk: information gathered is too general benefit: good cross section of interests
Examples Ini Yang Lin Tsao Wayne Lo Dominic Wong
Cultural Probe Findings no obvious results implicit or inspirational meaning certain responses are surprising, insightful probes provide a perspective that can be hard to achieve
Cultural Probe Findings no obvious results implicit or inspirational meaning certain responses are surprising, insightful probes provide a perspective that can be hard to achieve what surprised you the most? what gave you the most insight? what probe results will help future designs?
interviews
Interviews + Cultural Probes optionally you can interview people when: leaving cultural probes – ask questions about initial thoughts and feelings picking up cultural probes – ask reactions to the probes, talk about the probes, e.g., pick one item and tell me about it
Types of Interviews Unstructured / open most like a conversation, no questions planned pros: rich detail that interviewer may not have thought of cons: hard to replicate, hard to analyze good for cultural probes Semi-structured pre-select topic areas and potential questions pros: can guide interview but not enforce what is discussed cons: can go off topic
Types of Interviews Structured predetermined questions that are short and clearly worded confirmatory rather than exploratory pros: easy to replicate, get specific answers, easy to analyze cons: restrictive answers, details can be lost not recommended for cultural probes
Types of Interview Distortion Internal distortion problems internal to the interviewer e.g., personal traits, lack of experience, listening skills reduce by restating what people say, take notes, corroborate with other sources
Types of Interview Distortion External distortion problems with interaction between interviewer and -viewee e.g., distractions (finger tapping), violation of social norms, conflicting messages (body language), emotional discomfort reduce by analyzing own behavior, be aware of social norms, arrange appropriate environment
assignment
Assignment 1. based on feedback in labs, redesign your probes (quickly!) make at least four copies of them 2. deploy the probes to 4 or more participant groups/individuals leave them with them for 5-7 days 3. design short interviews (10-15 min) to be used when: you give the probes out and when you pick them up
Assignment due next lecture one-minute madness presentation of your final cultural probes upload your presentation on to my laptop at start of class due next week in lab poster of final cultural probes printed 18x24 inches and ready to present in lab
Assignment due in lab in *2 weeks* - Sept 30 1. poster of cultural probe results printed 18x24 inches and ready to present in lab what was most insightful or inspirational? what stories came to life? why did you chose these findings? 2. interview analysis and summary 1-3 pages long, document your overall findings major themes: back up with quotes/examples discuss in lab
Examples See examples on my laptop
Questions? Stay after lecture if you are in a group of 2 or 3, or not in a group
Attendance
Attendance