MASS MEDIA

We know print and electronic media Mass Media comprise/include:  Television/films  Radio  Newspapers /magazines/ journals  The Internet

 are a source of information – we get the latest news from it  are cheap an easily available  communication is mostly one way  their aim is to attract a large audience  influnce society and, in turn, are influenced by society

 information function - provide us with different kinds of information (on/about the world, politics, business, sports, the latest inventions etc.)  educational function – we can widen our general knowledge, widen our horizons  entertaining function - a source of entertainment

How can we obtain (get) newspapers? - we can buy them (at the newsagent´s, kiosk, newsstand) - we can subscribe to them - and they are delivered to our houses by a postman or a newspaper boy(girl) - we can read them on the Internet

 newspapers are published daily, at weekends  magazines – once a week or a month There are different sorts of articles  on economics, politics, social life, sports  editorials (giving the personal opinion of the editor about st)

1. Serious newspapers /broadsheets/ the quality press - articles there are written in a serious manner, news are objective  contain more text than pictures  pay more attention to the government or international affairs - rather than to scandal and showbiz news  in Slovakia – Sme, Pravda, Hospodárske noviny  in Britain - The Times, The Guardian

2. The popular papers / gutter press/ tabloids–  contain shocking stories, especially about people´s private lives, crime, gossip about celebrities or disasters  tabloids tend to be more slangy in their writing style than serious papers  have larger circulation than serious ones  have big headlines to draw readers´ attention and lots of pictures

 In Slovakia – Nový čas  In Britain - The Sun: Owned by Rupert Murdoch's News Corp., The Sun is splashy, and trashy newspaper. Published in the U.K. and Ireland, The Sun has the highest circulation of any English-language daily paper in the world.The Sun  The Daily Mirror

 published once a week/month  deal with various articles and stories, international and national news  There are different kinds of magazines for diffferent target groups – e.g. people loving gardening, hunting, fishing, for women, men teenagers or children

 The most popular source of information  It brodcasts different kinds of programmes such as current affairs, breaking news, TV series, sitcoms, quizes, chat shows, documentaries  TV can be divided into non-commercial, owned by state or commercial TV, owned by private companies

 financed from a state budget  TV stations in Slovakia broadcast mostly in the Slovak language, there are some programmes dedicated to ethnic minorities (always subtitled).Slovakia  Foreign language (with the exception of Czech) movies and shows are dubbed (rarely subtitled).  STV 1, 2

 There are lots of commercial channels in SVK, e.g. Markiza, JOJ, TA3 etc.  are financed mainly with money obtained from broadcasting commercials / advertisement.  In comparison with the state channels they broadcast programmes of a lower quality

 inceasing violence shown on TV,  bad language,  brain rot ( if your mind doesn´t develop)  poor physical health/obesity,  addiction,  it can damage your eyesight.

 1. I´d prefer to rather than......inf (I would prefer) (dával by som prednosť.... radšej ako...) I would prefer to do exercises rather than sit in front of TV.”  I´d rather..... than inf ( I would rather)(radšej by som) I would rather stay at a hotel than go home.  2. I should rather inf (radšej by som mal...) Children should rather read books.  I´d better than......inf (I had better)( radšej by som mal.... ako....) I´d better dance than play computer games.