CIRSE 2009 Get Ready for

Lisbon, Portugal

Lisbon Key Facts and some History Lisbon (Lisboa) is the capital and largest city of Portugal. Population 2.8 million Time zone – Lisbon is in the same Zone as London, 1 hour behind Paris and 5 hours ahead of Boston It is the political center of the country, as seat of government and residence of the Head of State. Lisbon was under Roman rule from 205 BC, when it was already a 1000 year old town. Ruled by a series of Germanic tribes from the 5th century, it was captured by Moors in the 8th century. In 1147, the Crusaders under Afonso Henriques reconquered the city for the Christians and since then it has been a major political, economic and cultural center of Portugal. Weather Lisbon has a Mediterranean climate that is strongly influenced by the Gulf Stream, giving it one of the mildest climates in Europe September averages –High 27°C (81°F) –Low 17°C (63°F) –Rainfall 28mm

CIRSE 2009 Date: September 19-23, 2009 Venue:Centro de Congressos de Lisboa Praça das Indústrias Lisbon, Portugal Phone: CIRSE Website

CIRSE 2009 CIRSE 2009 expects to attract over 5000 delegates from over 70 countries, making it the largest congress for Interventional Radiology in Europe The CIRSE Annual Scientific and Postgraduate Educational Meeting has established itself as the premier gathering for all professionals devoted to the field of Cardiovascular and Interventional Radiology in Europe. CIRSE 2009 will be a unique forum where medical professionals will be able to exchange ideas and information in the field of minimally invasive, image guided therapies. The best recent scientific developments and novel research will be presented in more than 100 hours of sessions and workshops. CIRSE represents a major investment of around $500,000 for BSC making it the largest PI International congress for BSC The final CIRSE Scientific program can be found herehere For further details about CIRSE 2009, BSC’s involvement and logistical details please visit the congress online pagecongress online

BSC at CIRSE Timetable Friday 18 th 09:00 – Divisional MeetingDom Pedro Palace Hotel Invited attendees only 17:00 – Pre congress BriefingDom Pedro Palace Hotel Attendance is compulsory for all BSC CIRSE attendees 18:30 – Welcome CocktailDom Pedro Palace Hotel Saturday 19 th 09:00 – Booth Opens Booth Number 29 09:00 – Learning Centre / Virtual Reality Suite OpensRoom Number :15 – RFA WorkshopRoom Tumour Ablation 17:30 – Daily DebriefDemonstration Room on Booth 29 Attendance compulsory for all attendees assigned booth duty Sunday 20 th 09:00 – Booth OpensBooth Number 29 09:00 – Learning Centre / Virtual Reality Suite OpensRoom Number :00 – Learning Centre – Renal StentingRoom Number :00 – BSC SymposiumAuditorium 8 16:15 – RFA Workshop Room Tumour Ablation 17:30 – Daily DebriefDemonstration Room on Booth 29 Attendance compulsory for all attendees assigned booth duty

BSC at CIRSE Timetable Monday 21st 09:00 – Booth OpensBooth Number 29 09:30 – Learning Centre – Peripheral EmbolisationRoom Number :15 – RFA WorkshopRoom Tumour Ablation 17:30 – Daily DebriefDemonstration Room on Booth 29 Attendance compulsory for all attendees assigned booth duty Tuesday 22 nd 09:00 – Booth OpensBooth Number 29 10:30 – EMAB BriefingRoom 1.04 Attendance compulsory for all BSC EMAB Participants 12:30 – EMABRoom 0.01 Invited participants only 16:30 - RFA Workshop Room Tumour Ablation 17:30 – Daily DebriefDemonstration Room on Booth 29 Attendance compulsory for all attendees assigned booth duty Wednesday 23rd 09:00 – Booth OpensBooth Number 29 13:00 – CIRSE Closes

CIRSE program overview

Business Objectives To promote our new products and the solutions that they lead To highlight the breadth of our product offering in all key areas of Interventional Radiology To promote our educational program and the Institute for Therapy advancement through educational sessions –VR simulation sessions in the Learning Centre –BSC Symposium –Learning Centre Sessions To position BSC as a market leader and the partner of choice of Interventional Radiologists

Product Objectives / Priorities Launch EPIC to the world stage, –Our newest product with huge potential –CIRSE is the first chance to promote EPIC to a mass International Customer base –Therefore EPIC will be the Key product focus at CIRSE Promote the PE Triad –A new range of product offering with a good fit to the CIRSE program and attendees –The PE Triad of Interlock, Fathom and Renegade STC will form the focus of our Oncology Activity at CIRSE Highlight our PTA offering – Focusing on Sterling as our flagship PTA brand –Supported by our Advanced Technologies of PCB and PolarCath

Behavioural and Emotive goals – how do we want people to feel PhysiciansInternalCompetition BSC is the Industry partner of choice Products Programs PI has new products and is the place to be BSC are our major threat – why aren’t we like them Proud to work with BSC Proud to work for BSC Want to work for BSC Audience Message Feeling

Booth Strategy The goal is a paper and product free booth Except for Lead forms and in the demonstration room Designed around 3 Key Zones Working Stations, product based focal points to attract interest these will host a large touch screen kiosk for product presentations, Demonstration Room, a semi private area of the booth designed for product demonstrations providing space for more intimate discussions with Customers Welcome desk and Social Area a meeting space to welcome customers to the booth There will also be Mobile Workstations available Around the booth there will be several product showcases highlighting the breadth of our range

Booth Location

Booth Overview Graphics to be finalised

Working Stations This year we will have two types of Working Stations –Fixed Working Stations Incorporating large touch screen kiosks which will be pre loaded with multiple product presentations –Mobile Working Stations Small portable touch screen PCs, again pre loaded with multiple product presentations, which will allow product discussions anywhere on the booth. –Both types of working stations will be loaded with the same presentations –These presentations will be sent out to all BSC attendees in early September to allow you to familiarise yourselves with the content and the user interface

Booth Duty Rules and Expectations Please see the separate file for all Booth Duty Allocations, this file will also be available at the pre meeting and will be displayed on the Booth Please arrive early for each shift. Please do not leave the booth until your replacement has arrived. Please ensure that the booth is clean and tidy at all times. The booth is intended to meet physicians not for BSC Staff Meetings. –We have a separate Meeting room for this purpose (Room 1.12) Please ensure that all visitors to the booth are greeted in a professional and timely manner, even if they are not your customers. The booth is to remain product and brochure free at all times. Product demonstrations and detailed discussions are to take place in the demonstration room. If you are unable to do your shift on the booth please arrange for cover and inform the Booth Captain with your replacements name. Please try to minimise the number of bags left on the booth, storage space is tight and there is a bag storage facility in the congress centre Don’t leave the booth unattended, organise any breaks with the booth captain.

Roles and Responsibilities Working Station duties To greet customers on the booth, to gauge their interest, to initiate product discussion and to take leads To ensure the tidiness of the general booth area Demonstration Room duties To greet customers entering the demonstration, to gauge their interest, to initiate product discussion and demonstrations and to take leads To ensure the tidiness of the Demonstration room and availability of products The above duties are meant to be interchangeable, if someone is discussing a product on the working stations and this leads to a product demonstration then whoever is covering the demonstration room is expected to then cover the working station (and vice versa). The idea is to maintain a continuum of service avoiding the need to hand off the customer between ourselves for consistency and flow Learning Centre / VR Suite duties To welcome customers to the learning centre, to lead and assist physicians on the VR simulators, to link this activity back to products and to take leads Booth Captain To manage the running of the booth activities for that shift, to insure that the booth is fully staffed and equipped, to help out on the booth during busy times Supervisors To provide technical support and be present to assist in the case of emergency, supervisors are not expected to be on the booth / learning centre all day but to remain contactable and on site. They are expected to be available to assist on the booth during shift changes and busy times

BSC Symposium Sunday September 20 th 13:00 – 14:00Auditorium 8 “ Practical use of a full toolbox in meeting the challenges of LEOD - Interactive case reviews and discussions reflecting real life scenarios and decisions ” Chairman / Moderator – Trevor Cleveland Case 1 – Andrej Schmidt Case 2 – Mark Bosiers Case 3 – Roberto Iezzi Format: Interactive case review session Case is presented, panel discuss possible Treatment options, then treatment is presented and justified. Cases will cover the use of EPIC, PCB and PolarCath. We also hope to have the first presentation of the CLIMB study during this session

Learning Centre Program Saturday 19th September and Sunday 20th September –Virtual Reality Simulation. A chance to invite customers to use our products in a virtual environment and add a new dimension to product discussions Sunday 20th September –10:00 – 11:30 Renal Artery Stenting – Dr Keith Blanshard, UK An overview of the technique, patient selection and an update of the latest clinical trials will be followed by Proctored sessions on the Virtual reality Simulators Monday 21st September –09:30 – 11:30Challenging Embolization procedures using the Interlock™ Embolization Coil – Prof. Dr. Peter Huppert, Germany Join us to share and discuss some of the challenging cases and indications for embolisation and then practice using the Interlock™ Embolization Coil in Flow models

EMAB The PI European Medical Advisory Board Meeting will take place on September 22nd, 2009 from at CIRSE Lisbon and will welcome 25 European physicians The objectives are: Rotating sessions: solicit clinical expertise and gain feedback on new products that BSC is developing Project fair: collect honest feedback and assessment on a wide range of new products Our R&D engineers will have the pleasure to display a wide range of new devices and introduce new products that we are developing such as: –Drug Eluting Balloon/DES SFA –Critical Limb Ischemia (BTK devices) –DEB & DES SFA –Biodegradable Stent (Metal & polymer approach) –.035" Detachable Coils/ NG Microcatheters –BTK Stent –Self-Expanding SFA Delivery System Technology –NG.035 High Pressure Balloon/ 014 Balloon

EMAB Agenda TimeTopicPresenterRoom 12:30- 13:00pm Welcome - LunchAll Ground floor 13:00- 13:20pm Opening SessionJoe Fitzgerald st floor 13:20- 13:40pm Research & Development perspective Kevin Ballinger st floor 13:40- 13:45pm LogisticsJonathan Luscko st floor 13:45- 16:50pm Project Fair & Rotating Sessions All Ground floor st floor st floor 16:50- 17:00pm Meeting takeaways st floor Please note this event is strictly by Invitation only please direct any questions at Martine Lecocq

Other BSC Activities The following adverts will be appearing at CIRSE BSC will have a meeting room located on the top floor of the Congress Centre The room is primarily for internal meetings only If you would like to book this room please contact Tom Coles EPIC Final Program and Daily newspaper PE Triad Daily Newspaper

We look forward to seeing you all in Lisbon Safe Travels!