Do’s and Dont’s in Advertising Grupo Donos

ADVERTISEMENTS

A Good Advert Must :

anunciar, hacer publicidad, hacer propaganda anunciar, hacer publicidad, hacer propaganda Advertise:

What Does It It advertises … ADVERTISE?

dar publicidad, promocionar. IT P R O M T E S A chain of motorway rest stops Promote:

Why does he want a CocaCola?

A good advert must:sugerir,insinuar SUGGEST

It me to …. Suggests

And what about this… ? It me to … Suggests

A good ad must …

What do they sell? They sell …

What does a good salesman do? He … sells

Appeal : ser atractivo,atraer.

FOR AN ORAGE DRINK

IT APPEALS FOR A NEW PAIR OF SANDALS

It must To buy something

It makes you !!! buy

What mobile will you buy? I will buy …

My mother this cleaning buy buys

A good advertisement DEVELOPS

It amuses: divierte, hace reir

It challenges: Desafiar retar

It must announce

Have a sexist intention Have a sexist intention Behave in a sexist way Behave in a sexist way Do harm Do harm Prejudge Prejudge

It behaves in a sexist way

Sexist way

It Does harm

It must not prejudge

It has a sexist intention

An advert must / An advert mustn’t Advertise Advertise Promote Promote Suggest Suggest Sell Sell Appeal Appeal Invite Invite Buy Buy Develop Develop Amuse Amuse Challenge Challenge Announce Announce Harm Harm Have a sexist intention Have a sexist intention Prejudge Prejudge Behave in a sexist way Behave in a sexist way