1 Product Innovation Event 2013 Novo Speed Retail

2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor Products  USP’s, Advantages  Sales Arguments  Pricing  Documentation  Conclusion Novo Speed Retail Content

3 Novo Speed Retail  Fast acting door for Supermarkets  Width max: 2250 mm, Height max: 2600 mm  Width min: 700 mm, Height min: 2000 mm  Opening speed 2 m/s  Closing speed 0.5 m/s  Semi-repairing door sheet from one direction  Flex edge  Hard edge  An integrated safety photocell in the Colum guiding.  Standard with cover

4 Novo Speed Retail Options NovoSpeed Retail  Every combination is possible  Slide on + spring  Slide on + counterbalance  Slide in + spring  Slide in + counterbalance  7 standard colours  Door leaf with photo-print as an option  Mechanical emergency release as an option  Electrical emergency release as an option

5 Novo Speed Retail Why developed ?  Expansion / completion of our product portfolio  Following the trend  Customer requirement (Lidl, Aldi, Tesco etc.)  Without this door we either had to buy from the competitor (Aktor) or sell an alternative like Novo Speed Economic or Flex.

6 Novo Speed Retail Customer segments  Which Markets  All  Which customer segments  Retail

7 Novo Speed Retail Product Positioning  Between NovoSpeed Economic and Basic regarding the price  Between Economic und Flex regarding the application  For inside use only  Up to wind resistance 3 Beaufort (12 – 19 Km/h)

8 Novo Speed Retail Competitor Products  Aktor LCS  ? Standard colours  counterbalance  Hörmann V2012  5 Standard colours  counterbalance  ITW FLW  5 Standard colours  counterbalance  Dynaco 313 LF  8 Standard colours  no counterbalance

9 Novo Speed Retail Pricing  Slide on + spring  € 3.372,=  Slide on drive + counterbalance  € 3.747,=  Slide in + spring  € 3.647,=  Slide in + counterbalance  € 4.022,=

10 Novo Speed Retail USP‘s, Advantages, Sales arguments  “Me too” Product  Modular System  Every combination possible:  Slide on + counterbalance  Slide on + spring  Slide in + spring  Slide in + counterbalance

11 Novo Speed Retail Documentation  NovoSpeed brochure already updated  Product data sheet also  First images available for websites  Available in Sofon.

12  Especially designed for supermarkets  Competitive product  Modular system  Fast and silent  Semi repairing in one direction  Integrated photocell in the side guides  Flex edge/ Hard edge Novo Speed Retail Conclusion