1. Hewlett-Packard (HP)
Dmitri Rueger

2. Strengths
Ultrabooks
Laptops
Beats by Dre, incorporated into laptop
Accesibility
Printers
Brand Name
Successful Strategic Acquisition
Weakness
Tablet market
Poor innovator
Viruses
Other security networks implemented
Not in mobile market
Desktops
Weak market segment integration
Opportunities
Presence in cloud computing market
Expanding portfolio of imaging and printing solutions
Launched several retail photo printing solutions and services
Threats
Projected to decrease in IT market
Hyper Competitive environment
Slacking with Tablets
Competitors

3. Strengths
HP made a big hit in the market in 2010, they made good products and included the up and coming headphones called Beats by Dre and incorporated them into the laptop which made sales go up including the advances in the laptop. They also got into the Ultrabook market and have kept innovating. But above all else their printers are their bread and butter.

4. Weaknesses are characterized by the things the company itself is doing wrong. It is internal, and is something that needs to be dealt with accordingly. The weaknesses for HP are things like being a poor innovator, viruses and not being too into the tablet market. Also it has a weak market segmentation integration that will not help it against big companies like apple.
Weakness

5. Opportunities are a great advantage that a company can have over the market. These opportunities are really external and are trends that a company needs to find and implement into their own companies services. Ultrabooks, Presence in cloud computing market, Expanding portfolio of imaging and printing solutions, Launched several retail photo printing solutions and services are all great opportunities for HP to compete in the big market.
Opportunities

6. Threats
Threats are external situations that a company must take care of or they will effect the company harshly. Threats are usually good things being down by other companies or trends that a company is not aware of. Projected to decrease in IT market, Hyper Competitive environment, Slacking with Tablets, and Competitors are all threats that HP needs to cut down on if they hope to truly have a share in the rising technology market.

7. Conclusion
HP is doing fine at the moment. It’s laptops and ultrabooks are selling and is growing in the laptop market. They are a far way from competing with apple but is growing and with more innovating can become very big.