Persuasive Text By Linda Buckmaster Persuasive Text By Linda Buckmaster

“Why am I writing? What is my aim?” Clueless! “Who am I writing to? Who is going to read it?” This is YOUR PURPOSE This is YOUR AUDIENCE When you write, you need to ask yourself these questions.

The purpose is key to your writing. Example Write a leaflet for teenagers in which you persuade them the benefits of not smoking.

Let’s look at the features of different types of persuasive writing… Audience

Can you identify the type of audience the following images are aimed or targeted?

What ’ s the point..? Where to start..? Connectives that explain your views Did you know..? It ’ s a known fact..! It ’ s a known fact..! End it...! Beware of imitations! Get the real deal!

Structuring ideas O rganise your ideas into a sensible order that allows your writing to flow..... Using the planning list and frame for a leaflet can be very helpful: Let’s start.... O rganise your ideas into a sensible order that allows your writing to flow..... Using the planning list and frame for a leaflet can be very helpful: Let’s start....

Planning list My leaflet is about.. The purpose is to... The audience will be... The facts about my topic that I intend to use in my presentation are: I will use the following images: My leaflet is about.. The purpose is to... The audience will be... The facts about my topic that I intend to use in my presentation are: I will use the following images:

1. Writing frame for a persuasive presentation Slogan/logo Introduction Image Caption Facts about the topic Slogan/logo Introduction Image Caption Facts about the topic

2. Writing frame for a persuasive presentation Appeal Image Directions – what the reader should do Contact details Appeal Image Directions – what the reader should do Contact details

Miss Marks The Examiner Mistakes to avoid Don’t forget to plan out the key areas you intend to cover. Look carefully at the target audience you are writing for and adapt your writing accordingly. Don’t forget to plan out the key areas you intend to cover. Look carefully at the target audience you are writing for and adapt your writing accordingly. Remember to have well developed paragraphs to enable you to convey your writing ability to the reader, in this case me (the examiner). Plan and draft writing Wt/L1.1 Present information in a logical sequence, using paragraphs where appropriate Wt/L1.3 Use format and structure for different purposes Wt/L1.5 Use language suitable for purpose and audience Wt/L1.4 Plan and draft writing Wt/L1.1 Present information in a logical sequence, using paragraphs where appropriate Wt/L1.3 Use format and structure for different purposes Wt/L1.5 Use language suitable for purpose and audience Wt/L1.4

Peer Assessment Look back through the writing. Write a list of all the things you thought your partner did really well. Include things linked to the objectives, but also include things that were not. Write a list of everything s/he did right. Give examples.

On Your Post-It Two Stars & A Wish Something new you have learnt? Something you enjoyed in the lesson? What were you unsure of in the lesson?