2. Persuasive Text By Linda Buckmaster Persuasive Text By Linda Buckmaster

3. “Why am I writing? What is my aim?” Clueless! “Who am I writing to? Who is going to read it?” This is YOUR PURPOSE This is YOUR AUDIENCE When you write, you need to ask yourself these questions.

4. The purpose is key to your writing. Example Write a leaflet for teenagers in which you persuade them the benefits of not smoking.

5. Let’s look at the features of different types of persuasive writing… Audience

6. Can you identify the type of audience the following images are aimed or targeted?

7. What ’ s the point..? Good persuasive texts tempt the reader. What ’ s the point..? Good persuasive texts tempt the reader. Where to start..? Draw the audience in by making a bold statement. Where to start..? Draw the audience in by making a bold statement. Connectives that explain your views: however, therefore, because, although, yet etc. Connectives that explain your views: however, therefore, because, although, yet etc. Did you know..? ‘...Bet you didn ’ t know that..! ’ Did you know..? ‘...Bet you didn ’ t know that..! ’ It ’ s a known fact..! ‘ We all know that it ’ s the best thing since... ’ It ’ s a known fact..! ‘ We all know that it ’ s the best thing since... ’ End it...! Conclude by summarising your key points. End it...! Conclude by summarising your key points. Beware of imitations! Get the real deal!

8. Analysing leaflets Discuss and complete the grid on each leaflet. Topic of leaflet Text typeEvidenceAudienceEvidence Fire safety in the home Advice/ information Should Must Diagrams AdultsFormal language, “it is recommended”

9. Structuring ideas An effective plan should organise your ideas into a sensible order that allows your writing to flow and where one idea moves logically onto the next one. Using the planning list and frame for a leaflet can be very helpful: Let’s start with the planning list.... An effective plan should organise your ideas into a sensible order that allows your writing to flow and where one idea moves logically onto the next one. Using the planning list and frame for a leaflet can be very helpful: Let’s start with the planning list....

10. Planning list My leaflet is about.. The purpose is to... The audience will be... The slogan is... The facts about my topic that I intend to use in my leaflet are: I will use the following images: Ideas for my case study Ideas for the layout (including size, colour, font and graphics My leaflet is about.. The purpose is to... The audience will be... The slogan is... The facts about my topic that I intend to use in my leaflet are: I will use the following images: Ideas for my case study Ideas for the layout (including size, colour, font and graphics

11. Writing frame for a persuasive leaflet Slogan/logo Introduction – main points Image Caption Facts about the topic – background Appeal Image Directions – what the reader should do Image Contact details/reply slip Slogan/logo Introduction – main points Image Caption Facts about the topic – background Appeal Image Directions – what the reader should do Image Contact details/reply slip

12. Miss Marks The Examiner Mistakes to avoid...... Don’t forget to plan out the key areas you intend to cover. Look carefully at the target audience you are writing for and adapt your writing accordingly. Don’t forget to plan out the key areas you intend to cover. Look carefully at the target audience you are writing for and adapt your writing accordingly. Remember to have well developed paragraphs to enable you to convey your writing ability to the reader, in this case me (the examiner). Plan and draft writing Wt/L1.1 Present information in a logical sequence, using paragraphs where appropriate Wt/L1.3 Use format and structure for different purposes Wt/L1.5 Use language suitable for purpose and audience Wt/L1.4 Plan and draft writing Wt/L1.1 Present information in a logical sequence, using paragraphs where appropriate Wt/L1.3 Use format and structure for different purposes Wt/L1.5 Use language suitable for purpose and audience Wt/L1.4

13. Peer Assessment Look back through the writing. Write a list of all the things you thought your partner did really well. Include things linked to the objectives, but also include things that were not. Write a list of everything s/he did right. Give examples.

14. On Your Post-It Two Stars & A Wish Something new you have learnt? Something you enjoyed in the lesson? What were you unsure of in the lesson?