Page 1 of 2 Southern California Chapter of the MRA July 2006 Monthly News Bulletin SoCal Education Day- July 22nd Education Day, which was held once again at Los Angeles Valley College, was a big success with 45 attendees. Our opening session started with Wendy Kheel and Rudy Wu from Universal Studios discussing how Universal Studios brought their guest research in-house. Charlie Schwartz (Intelligent Analytical Services) spoke on the topic of Basic Statistics & Segmentation Analysis. Kate Greenhill Taplin (MarketTools), discussed utilizing Online & Offline methodologies for Hispanic Research. In addition, we had a panel discussion featuring Rochelle Newman-Carrasco (Enlace), Kate Greenhill-Taplin (Market Tools) and Carlos Garcia (Garcia Research Associates) on Trends in Hispanic Research. Ed Sugar, one of our own SoCal Board members, and Marion Heyn, Associate Professor from LAVC presented “Netiquette” which reviewed the “do’s and don’ts” of . George Sloan spoke from both a moderator’s and a previous facility owner’s perspective on the importance of the Qualitative Research process. Dirk Rinker (Campbell Rinker), Amy Shields (Nichols Research) and Eric Sandberg (e-Rewards) concluded our event discussing what you really need to know when it comes to Privacy issues. RECENT SOCAL MRA EVENTS Welcome to all of our Newest Members Larry Barbaria-Athena Research GroupJennifer Belcastro- Ocean Media, Inc. Julie Carkin- Athena Research GroupRob Luebbert- Ocean Media, Inc. Michael Browning- Bluewater Learning, Inc.Mike Turner- BusinessKM, Inc. David Choi- Bluewater Learning, Inc.Letitia Jackson- Transcription Services, Inc. Ji Yeong Kim- Forefront Consulting GroupHoward Jackson- Transcription Services, Inc. Kristin Luck- Forefront Consulting GroupNoel Lesniak- Six 9s Associates, Inc. Rick Wilson Quoted as saying…… Lorei Musselman (LA Research) - “Education Day July 22 was a success due to the efforts of Ed Sugar of On-Line Communications, Debby Schlesinger-Hellman and Franicine Glassenburg of Schlesinger Associates. The speakers, venue, and networking made the day a memorable one.” Wendy Kheel (Universal Studios)“I thought the whole program was very good. I wish I could have sat in on the concurrent sessions, as well as the Hispanic sessions. What a bargain for $49.00!” Amy Sheilds (Nichols Research) “The SoCal Chapter really does a great job of putting together their educations days.” Congratulations to the winners of the raffle prizes: Carey Hansen (Trotta Associates) - $50 AMEX gift card and Walter Baric (Pelegrin Gray Research) – digital camera. Many Thanks to our speakers for their insightful information and our members for their support! More education days are being planned for the future so look for the dates in your newsletters Meet & Greet in San Diego – September 21st at 94th Aero Squadron on 8885 Balboa Ave., San Diego – Watch for more details Holiday Party – Save the date “December 5 th” – Stay tuned !!!! UPCOMING CHAPTER EVENTS

Southern California Chapter of the MRA July 2006 Monthly News Bulletin Page 2 of 2 NATIONAL MRA NEWS OTHER NEWS & EVENTS VOLUNTEERING / HOSTING We are always looking for volunteers to help out on our committees – Education, Media, Program/Events, and Membership. If you are interested in volunteering and making our chapter even stronger, please contact Lorei Musselman at or via If you would like to host one of our regional educational events, please contact Ed Sugar (800) LineCom.com or Debby Schlesinger (323) President: Lynn Stalone, IHR Research Group President-Elect: Tony Blass, Field Dynamics Immediate Past President: Ginger Blazier, Directions In Research Treasurer: Susan Perl, Accent On Research Secretary: Ben Sheck, Taylor Research Director: Ed Sugar, Online Communications Director: Debby Schlesinger-Hellman, Schlesinger Associates Director: Carey Hansen, Trotta Associates Director: Lorei Musselman, LA Research Volunteers Chair: Michelle Reyes, Reyes Research Advisor: Harriett Huntley, Taylor Research Advisor: Ingrid Robertson, Trotta Associates 2006 – 2007 SoCal Board: Board Installation Dinner was held on June 29 th at La Traviata in Long Beach MRA's Fall Conference and Research Industry Forum Save the Date! MRA's Fall Conference and Research Industry Forum November 8-10, 2006 Sheraton Wild Horse Pass - Phoenix, AZ This is always an educational and fun event, so mark your calendars now! Hotel and Conference registration and reservations available in August. More details will be provided via e-blasts and the MRA website – SoCal MRA Annual Education Day – July 22 nd Mark Your Calendars!!!! Education Day will be held again at Los Angeles Valley College and we anticipate that this year’s event will be as successful as last year. We already have a line up of excellent speakers and topics – Wendy Kheel from Universal Studios, Charlie Schwartz from Intelligent Analytical Services, Amy Shields from Nichols Research, to name a few. Topics will be in the areas of statistics, privacy, qualitative research, Hispanic research. Just $49 for the day includes breakfast and lunch. Send 3 people and the 4th comes FREE!: Professional Research Certification contact hours will be earned for these sessions Stay Tuned - The detailed program and registration information will follow shortly. Our own, Ginger Blazier, who was the SoCal Chapter’s President this past year, has been elected to the 2006 – 2007 National MRA Board as Director at Large. Six generations of SoCal Chapter Presidents From L to R – Lorei Musselman ( ), Lynn Stalone (2006 – 2007), Ginger Blazier (2005 – 2006), Tony Blass (1993 – 1994 & Current President-Elect), Harriett Huntley (2001 – 2002), & Ingrid Robertson (2004 – 2005) Please Carey Hansen at with any new and exciting news, business or personal, that you would like to announce! Promotions? New Employees? Mergers/Acquisitions? New Arrivals? Tying the Knot? Anniversaries? Anything Else? ANYTHING NEW AND EXCITING??