Follow me #LIVEUNITED iamsmccormick.

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Presentation transcript:

Follow me on

@ #LIVEUNITED iamsmccormick

Follow me on Suzanne McCormick President & CEO United Way of Greater Portland Jennifer Gifford Director, Community Engagement United Way of Central & Northeast Connecticut How to Enhance Your Workforce Campaigns iamsmccormick HOW TO ENHANCE YOUR WORKFORCE CAMPAIGNS Presented By:

Follow me on 1.Prioritize Your Relationships 2.Change Your Corporate Relationships 3.Develop Engagement Opportunities 4.Build Account Plans 5.Delight Your Partners 6.Track Results & Adjust 7.Grow the Culture 7 Steps: iamsmccormick

Follow me on CRITERIA SEGMENTATION DISTINGUISHED SERVICES ALIGNMENT OF RESOURCES Key to Prioritization: iamsmccormick

Follow me on Segmentation Framework TierTotal Value pledges Average Pledge Giving Community Members Leadership Giving Sample Companies Tier 1 Characteristics indicate benefit from a more high touch approach 15K$9.5MM$ ,305 Tier 2 Everyone in the middle 63K$18.0MM$ ,646 Tier 3 Characteristics indicate no harm via a lower touch approach 15K1.1MM$7200 iamsmccormick *Source: United Way Twin Cities

Follow me on Executive Support Employee participation Tier 3: “Silver”Tier 1: “ Platinum” Tier 4: “Bronze”Tier 2: “Gold” Description: High Executive Support, Low Participation Description: High Executive Support, High Participation Description: Low Executive Support, High Participation Description: Low Executive Support, Low Participation Goal: Increase Participation Goal: Maintain support Goal: Increase Executive Support Segmentation Framework iamsmccormick

Follow me on …to your Corporate Relationships Change Your Approach… iamsmccormic k

Follow me on 9 Benchmark Techniques 1. Appoint internal campaign champion 2. Set goals & track results 3. Establish steering committee 4. Recruit site coordinators 5. Conduct executive briefings 6. Establish companywide Leadership Giving program 7. Conduct effective educational campaign 8. Structure corporate gift matching 9. Utilize United Way staff 10. Organize volunteer/engagement activities iamsmccormick

Follow me on Engagement Touch Points 10 Receive Thanks See Impact DiscoverEngage Receive Ask Give iamsmccormick

Follow me on Engagement 11 iamsmccormick

Follow me on Engagement Thru Storytelling 12 iamsmccormick

Follow me on Workface Engagement Alignment CompanyTierRG AlignmentCI Alignment Location (Work/Project) CI Strategy Creative Office Pavilion 3 Westbrook / Westbrook Education Texas Instruments1 South Portland / South Portland Financial Stability TD Bank1 Falmouth / UWGP Education Idexx1 Westbrook / Scarborough Education 13 iamsmccormick

Follow me on Volunteer opportunity; team building request Tier 1 account Education focus iamsmccormick Workforce Engagement

Year-Round Opportunities to LIVE UNITED

Follow me on LIVE UNITED Year-Round 16 What does it mean to LIVE UNITED year- round? What is the value to workforce partners and their employees, the community, and United Way? How can I get started? iamsmccormick

Follow me on What Does it Mean to LIVE UNITED Year-round? Events Networks Volunteer Opportunities Advocacy 17 iamsmccormick

Follow me on DELIGHT 18 iamsmccormick

Follow me on Average Average Employee Gift Participation Top 1% $ % Next 9% $ % Next 15% $ % Remaining 75% $ % 19 UWGP 2012 employee participation $321 $363 $359 $374 $4,758,684 $3,784,702$2,315,102 $1,469,600 Participation NOTE : Ranking based on 2012 aggregate giving at the company level Ranking Top 10% compared to the other 90% Top 10% Companies Average Gift Total Gift Track & Adjust iamsmccormick

Follow me on Track & Adjust 20 iamsmccormick

Follow me on Grow the Culture iamsmccormick

Follow me on How to Enhance Your Workforce Campaigns iamsmccormick