Shuo Zheng(Jenny) Yucheng Xia Jinni Feng

History In 1907, set up by Eugène Schueller In 1973, purchased Synthélabo In 2006, The Body Shop, £652 million 3−100 − 1,000 − 2,000 chemists 500 brands

Industry Analysis Global Issues Future Trends

Global Issues Environmental factors Natural materials Animal experiments Economic factors

Animal experiments

Future Trends Focus on skin care Nutrition, health Outside to inside Men began to make up Virtual experience program

Global Expansion Key Figures Acquisition Challenges&Problems

Key Figures Eugène Schueller Francois Dalle Lindsay Owen-Jones

Acquisition Maybelline Soft Sheen and Carson Soft Sheen/Carson Company Shu Uemura Kiehl MiniNurse Yue-Sai

Nail Polish Eyelash Grower _____________________________________________________________________________ Maybelline

Africa African Americans SoftSheen ∙ Carson

Kiehl’s Store face body hair fragrance menpets baby sun

The third biggest cosmetic company in China Lower-middle consumers

Lower-middle market in China

Challenge & Problems Example: Maybelline’s Crystal Lipsticks Unclear brand logo

Company Analysis Strengths: Strong brand portfolio and brand position Core products and an uniform price Accurate and excellent market positionin g

In-depth R&D centers

Weakness: Decentralized organization structure Small revenue growth in North America Slow growth in its long-range revenue

Opportunity: Acquisitions and diversification-enlarge the customer base Keep optimistic on Asian market Break into the field of low-end Development in African market

Threats: Well-known brands in the international market Local cosmetic companies Cultural differences

Competitors

Founded by Gabrielle Chanel in Paris, France in years history No.5, first perfume, in 1921 “When you can not find the right clothing, wearing a Chanel suit on.” Clothing, bags, perfumes, cosmetics, jewelry, accessories

Founded by Christian Dior, in France, in 1946 Fashion clothes, underwear, perfume, skin care, cosmetics, jewelry The first perfume − Miss Dior, in 1947

International cosmetics brand for women David McConnell, in New York, in years history “Trust, respect, belief, humility, integrity” Beauty counter, franchised stores, retail stores, and bagmen 4000,000 sell delegates all over the world 60% of its sales from overseas

Estee Lauder, in USA, in 1946 Revolutionary perfume—Youth-Dew, in 1953 Skin care, color cosmetics, perfume Clinique, Aramis, Bobbi Brown, Tom Ford, Tommy Hilfiger About 12,000 employees and over 100 countries USA, Australia, Belgium, Canada, England and Switzerland

Pharmacy, Fukuhara, in Ginza Tokyo, in 1871 Entered the cosmetic industry, in 1891 Design department, in 1916 Foreign markets, in 1957 First perfume—Zen, in 1965 Teenage girls—Reciente Series 20-year-old—Ettusais Series Middle-aged women—Elixir Series Over 50 years women—Revival Series

NIVEA A Germany company, Beiersdorf, in 1911 “NIVIUS”, means white “Research, innovation, high quality” Body care, face care, sunscreen, lip maintenance, personal cleansing, men’s care

Skin care brand of P&G Skin care and bath series

Recommendations Short term Advertising Gifts R&D Long term African market Merge Research outside Europe & U.S. Management division R&D in North America Expansion of sales channels

Conclusion