1. MARKETING PLAN OF Banana Boat
Group 2……

2. MARKETING PLAN
About Banana Boat
Market Vision
Core Value
Management

3. Positioning
Marketing
Sales & Distribution
Launch Strategies

4. Advertising
Pricing
Distribution

5. About Banana Boat
Banana Boat is the famous cosmetics brand. Banana Boat belonging to Playtex company, headquartered in the United States, Connecticut, is a professional brand of sunscreen. The brand's market share accounted for 5% of the world's sunscreen, among them, 17.3% of Latin America, and 11.7% in North America. Banana Boat Sales in the United States were ranked second in last year ,about $89.4 million. B

6. Market Vision
Market Vison : To provide and sell innovative range of skin care and after-sun related products and services to customers at profit in a way which is consistent with our ethics, values and responsibilities .

7. Market Vision
Market Mission: To become the leading branded skin-care for after sun related business in the Mainland of China and to be an outstanding business of integrity and inspiration.

8. Core Value Maintain purity & natural quality
Live up to social responsibility
Spread brand Awareness
Consumer must benefit in both price and quality

9. Management
Supported by strong marketing, sales, regulatory and finance teams.
High professional standards.
Fully satisfied principals around china.
Leadership positions achieved for represented brands / companies in short span of time.

10. Positioning Positioning of product or service
Statement that distinctly defines the product in its market and against its competition over time
Consumer promise
Statement summarizing the benefit of the product or service to the consumer

11. Marketing
Well-defined strategic and marketing plans to provide deserving focus to each product line.
Dedicated teams of trained professionals calling on targeted customers to directly promote and market products ranging form ethical pharmaceuticals to skincare preparations to general health related OTC products from several principals around the globe.

12. Marketing

13. Well established infrastructure with sales teams and delivery vehicles to cover following distribution channels:
Skincare Centers / Salons
Hospitals
Shopping Centers / Stores
Super Stores
Tao bao shop

14. Launch plan
If product is being announced
Promotion budget
Supply backup material with detailed budget information for review

15. Advertising website Strategy Booklet Market staff recommadations
sales promotion
weibo/wechat
Advertising

16. Pricing
Summarize specific pricing or pricing strategies
Compare to similar products
Policies
Summarize policy relevant to understanding key pricing issues

17. Distribution Distribution strategy Channels of distribution
—— Summarize channels of distribution
Distribution by channel
Show plan of what percent share of distribution will be contributed by each channel – a pie chart might be helpful

18. Thank you !