Marketplace Government Procurement Conference Sheraton Imperial Hotel & Convention Center Research Triangle Park, NC June 1, 2011 “It's About Marketing”

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Presentation transcript:

Marketplace Government Procurement Conference Sheraton Imperial Hotel & Convention Center Research Triangle Park, NC June 1, 2011 “It's About Marketing” Doing your Homework Mr. Hudson Oliveira, M.S. Identifying and Researching Your Federal Gov’t Targets

Doing your homework (research, network & pursue) Develop deeper knowledge about the targeted customer. Target the right opportunities that offer “win/win” scenarios. Attend technical/industry events, develop rapport with technical project managers, and leverage your business relationships. Be objective and clearly articulate your capabilities and mission. Strategically team with other small/diverse businesses. Quickly adapt to the teaming-proposal needs and RFP scopes.

Advertise your industry footprint and expert/leadership status. Update online profiles for completeness and accuracy Be ready to meet FAR* requirements (e.g., FAR and many others). Explain your current/past experience on federal projects. Be well versed on the following web sites: FedBizOpps.gov; CCR.gov; ORCA.bpn.gov; OSDBU.gov; SBA.gov… Optional: GovWin.com; INPUT.com; FedSources.com. *(Federal Acquisition Regulation); example: financial resources, satisfactory performance record, and delivery/performance. Doing your homework (research, network & pursue) CONT.

Fed. Gov’t Marketing (example: RTI as the target) SUBCONTRACTORS Determine which of your offerings would complement RTI’s expertiseexpertise Target pre-solicitation opportunities and market your past/current experience with RTI’s clients and funding sourcesclients and funding sources Network with RTI’s research staff at industry events and stay engaged with RTI experts or research colleagues that you already knowRTI expertsresearch colleagues Explore innovation and commercialization potential of RTI’s patents and scientific discoveries and commercial servicesRTI’s patents and scientific discoveries commercial services Review RTI’s Subcontract terms and conditionsSubcontract terms and conditions SUPPLIERS Review RFP postings on RTI’s web site (current list of General & Administrative Procurement RFPs) General & Administrative Procurement RFPs Review RTI’s Purchase Order Terms and Conditions Purchase Order Terms and Conditions 1.Submit a complete profile in RTI’s Partner Link-Up System (PLUS)Partner Link-Up System (PLUS) 2.Subscribe to RTI newsnews 3.Follow RTI on: Facebook | LinkedIn | YouTube | TwitterFacebookLinkedInYouTubeTwitter

Examples of subcontracts… Field survey support services (Child and Family Services / Substance Abuse and Mental Health) Aliquoting chemicals and services and lab supplies. (RTP) Recruitment of hospitals into research studies. Processing medical claims data for national surveys Advanced environmental economic modeling consulting services (promoting EPA voluntary environmental programs). Global climate change and environmental research data analysis. Federal Health Program - Technical assistance and training. (Location: National expect where noted as RFP area)

Resources for small/diverse businesses SBTDC ( NCMA ( and ISM ( WBENC ( and NMSDC ( NCIMED ( Government Marketing FebBizOpps ( and FAR ( SBA Programs ( HUBZone Certificationwww.sba.gov 8(a) Business Development Women-Owned Small Business Veteran & Service-Disabled Veteran Owned Native Americans Indian reservations and Alaska Native Villages Native Hawaiian Owned Corporations GovWin.com; INPUT.com; FedSources.com Small Business Jobs Act 2010 (WhiteHouse.gov or SBA.gov)WhiteHouse.gov or SBA.gov SBA Loan Options (SunTrust Bank or check SBA.gov web site)SunTrust Bank or check SBA.gov web site