1. Penn State Economic Development Course
Small Business and Entrepreneurship Development
Joan Brodhead
Community First Fund
Executive Vice President and Chief Operating Officer
December 7th, 2016

2. Presentation Overview
Information and Knowledge Sharing
Federal and State Resources at the local level
Local resources, public and private
Collaboration and Partnerships
How resource providers connect
Access to capital
How funders connect
Entrepreneur Case Study

3. Strategies for Business Development
Information sharing is key
Collaboration is key
Building a strong economic environment is key

4. Strategies for Business Development
Resource partners work together to make economic development work
Organizational core competencies complement partner agency resources
Partnerships are formal and informal

5. Information and Knowledge Sharing
“Who’s Who” in Small Business Development
Start-up and early stage counseling
Growth and expansion stage counseling
Federal Resources
State Resources
Local Resources
Private Resources

6. Early Stage Business Support
Establishing Legal and Tax Structure
Initial Business Plan
Products and Services
Market Analysis/Competition
Marketing and Advertising
Staffing / Human Resources
Financial Projections/Cash Needs
Access to capital: venture capital and/or debt
Access to markets: building the client base
Training: classroom, online, conferences, seminars

7. Growth Stage Business Support
Updates to Legal and Tax Structure
Strategic Growth Plans
Evaluate introduction of new product and services
Updated Market Analysis
Marketing Plan for new products
Updated Operational Plans
Financial Projections/Cash Needs
Access to capital: equity or loans
Access to markets: increasing the client base
Training: classroom, online, conferences, seminars

8. Federal Resources US Small Business Administration
District Offices in Philadelphia, Pittsburgh,
Harrisburg and Wilkes-Barre
Local Resources Partners throughout the state
Small Business Development Centers
SCORE Chapters
Women’s Business Centers
Veteran’s Support Centers
International Trade – Import/Export
Procurement and Technical Assistance Centers

9. Local SBA Resources Small Business Development Centers SCORE Chapters
18 centers located at Universities
SCORE Chapters
18 chapters usually County-wide
SBA Women’s Business Centers
3 centers covering Eastern, Central and Western PA
Procurement and Training Assistance Centers
8 regional centers
Veteran’s Support via District Offices
International Import/Export support via District Offices

10. Pennsylvania Resources
Governor’s Action Team
Ben Franklin Technology Partners
4 regional and 10 satellite offices
Partnerships for Regional and Economic Performance (PREP)
10 regional partnerships
Keystone Opportunity Zones
12 Zones across the state
Starting and Growing A Business – Online Entrepreneur's Guide
Financing Resources
Small Business Loans; Loans for Manufacturing Companies; Loan Guarantees
Venture Capital
PA Angel Network; Venture Capital Funds

11. Small Business Development Resources
Regional Economic Development Corporations
Community Development Financial Institutions
31 CDFIs in PA
Chambers of Commerce
Regional – county, city, town
Affinity – Latino, African American
Municipal Economic Development Depts.
Local Business Associations
Industry-based Associations
College/University Entrepreneurial Centers
Local business centers

12. How Resource Providers Connect
Regional economic development plans
Local economic development plans
Regional and Local Conferences
Joint training at workshops and seminars
Board and committee roles
Networking meetings
Referral to direct training classes
Referral to counseling/business assistance
Ad Hoc Committees

13. Connecting to Financial Resources
Networking meetings
Social Media
Regional and Local Conferences
Board and committee roles
Referral to local, regional and national banks
Referral to venture capital
Referral to regional or local CDFI
Referral to private finance
Referral to counseling/business assistance

14. Super Natural Produce, Reading PA

15. Leopoldo Sanchez. Super Natural Produce Reading PA
Business Client
Leopoldo Sanchez. Super Natural Produce Reading PA
Coordinated Resources
Community First Fund (CDFI) provided financing and business assistance
Kutztown University Small Business Development Center (SBDC) provided technical support and educational information.

16. Small Business Development
Community First Fund
CDFI Covering central and eastern PA
Jim Buerger, Chief Lending Officer
Lydia Walker, Community Lender
, x105
Joan Brodhead, Chief Operating Officer
, x104

17. New Entrepreneur Scenario
Start-up Restaurant
Strengths:
Good location
Good product
Experience in the food industry
Solid credit history
Challenges:
No Business plan
No management experience
Limited capital
Limited collateral
What tools/resources would you use to help this client?