Preparing for DECA Competitive Events The Key to Creating a Winning Tradition

Student Benefits  Provides Individual Recognition  Provides Chapter Recognition  Interaction with Business Professionals  Opportunity to test your marketing skills  National Monetary Awards sponsored by major companies

How Do I Compete?  Determine strengths Review hobbies, work experiences, interests  Select event you are interested in and/or have some experience in.  Decide whether you prefer to work individually or in a team.

Personal Background  Where do your parents work?  Where have you lived/traveled?  Where have you worked?  What do you like to do in your leisure time?  What is your career objective?

Categories of Competitive Events Business Operation Research Events Chapter Team Events Business Management & Entrepreneurship Events Marketing Representative Events

Preparing for DECA Competitive Events Business Services Operation Research Events 4 Occupational Areas to Choose From Team of 1-3

Preparing for DECA Competitive Events  Business Services  Buying and Merchandising  Hospitality and Tourism  Finance Operations  Sports and Entertainment Marketing

Business Services Business Services includes: human resources, information technology, and personal and contracted services businesses

Buying and Merchandising Buying and Merchandising includes: retail and wholesale businesses that provide consumer goods

Finance Finance includes: banks, credit unions, accounting, investments and other financial businesses.

Hospitality and Tourism Hospitality and Tourism: includes hotel, restaurants, and tourism-related businesses.

Sports and Entertainment Sports and Entertainment Marketing includes : businesses that conduct sporting and/or entertainment events

 Topic: To research an existing business’s website, products, and services and develop a strategic plan based on results of the research.  The strategic plan should provide new and exciting ways to restructure, change and update that business’s website to create a wider audience and or generate more customers: Business Operations Research Events

Preparing for DECA Competitive Events Chapter Team Events 6 Events to Choose From Team of 1-3

Community Service Project  Demonstrate a understanding of the role of community service within the community.  Plan and conduct a project to benefit a community service or charity Team of 1-3

Team of 1-3 Creative Marketing  A research study that will improve the marketing activities of an individual company, a group of companies or the business community.

Creative Marketing…...  Some examples –Find new market for a local product –Promote the community’s resources –Increasing the trading area of the business –Increase in sales –Increase in employment –Provide better shopping facilities –Solve problems affecting the marketing process

Entrepreneurship Promotion Project  Planning a campaign to educate members, the general public or an organized group about the opportunities available for becoming an entrepreneur. Team of 1-3

Financial Literacy Promotion Project  Plan and conduct a campaign to educate Parkway South chapter members and the general public or an organized group about the importance of financial literacy.  Team of 1 to 3

Learn & Earn Project  Plan, organize, and conduct a sales/service project  Develop a business plan  Implement a promotional campaign Team of 1-3

Public Relations Project  Develop and/or identify a theme for a public relations campaign.  Plan and organize a public relations campaign in our school or our community Team of 1-3

Preparing for DECA Competitive Events Business Management & Entrepreneurship Events

EntrepreneurshipWritten Event  Teams of 1-3  Develop proposal to start a new business of any kind.

Entrepreneurship Participating  Individual Participant  Oral presentation (role play with a judge who plays the role of a banker to request financing for your new business)

Entrepreneurship Innovation Plan  This event consists of creating a concept paper  Explain the opportunity that exists in the marketplace and how their innovation will meet the needs of the customer  Team of 1-3

Entrepreneurship –Growing Your Business Event  This event involves the idea generation and strategy development needed to grow an existing business.  Teams of 1-3

International Business Plan Team of 1-3 Prepare written proposal for new international business venture

Marketing Representative Events Advertising Campaign Fashion Merchandising Promotion Plan Sports & Entertainment Promotion Plan

Advertising Campaign  Prepare an Advertising campaign for a real product, service or business  100 question exam (score averaged for teams)  Team of one to three

Fashion Merchandising Promotion Plan  Develop a seasonal sales promotion plan for a retail store  100 question exam (score averaged for teams)  Team of one to three

Sports and Entertainment Promotion Plan  Develop a seasonal sales promotion plan for a sports and or entertainment company  Team of one to three 100 question exam (score averaged for teams

Professional Selling Event  20 minute oral presentation  100 item comprehensive test  Individual event  You will assume the role of a sales representative for a company that manufactures bicycle tires. A major bicycle manufacturer is taking meetings with tire manufacturers to hear their sales pitches to be the tire supplier to the company’s new entry level mountain bicycle.  100 question exam (score averaged for teams)

Hospitality & Tourism Professional Selling Event  20 minute oral presentation  100 item comprehensive test  Individual event  You are to assume the role of a tour operator on the Caribbean Island of St. Thomas. You have been asked to make a sales with the Cruise ship’s shore excursion manager to pitch your packages and price points.  100 question exam (score averaged for teams)

 Make a plan of action for what needs to be done with deadlines and team members responsible  Practice your presentation skills in front of peers and adults  Ask your English teacher to read your project for grammar and formatting  Carefully review guidelines for your chosen event and the evaluation forms in the DECA Guide located on the National Deca website Successful Project Tips

Preparing for DECA Competitive Events  Trophy winners at the State CDC are eligible to represent Missouri in competition at the International Career Development Conference.  Top 10 Finalists at International CDC are invited to a reception in Jefferson City in May. The Chapter Advisor, parents, and school administrators will also be invited to attend.