Take Control of Your Healthcare Life! MEASURE LEARN IMPROVE REPEAT Take Control of Your Healthcare Life!

UNIQUE MIX OF HEALTH & CONSUMER TECH EXPERTISE Jed Katz Jim Kean CEO | Founder Brent Vaughan COO | Co-Founder Murdoc Khaleghi, MD Medical Director Laura Luppens VP of Finance Healthcare Investment Banking Curtis Feeny Mike Maples

WellnessFX VISION Our Goal: To make it easy and affordable for consumers to manage key areas of their healthcare lives How We Do It: “Smart” profile driven profile driven transaction hubs that provide consumers with inexpensive access to: Diagnostic and telehealth services, Targeted health content, HIPAA secure storage of their health info The Prize: Ownership 10’s of Millions cloud based health accounts, their data streams and transaction

POSITIONED FOR EXPLOSIVE GROWTH Consumer-validated software platform Sophisticated tiered product with multiple entry points and pricing levels National footprint: telehealth & labs, state and federal compliance Large scale affiliate partnerships and customer acquisition Robust financial model near profitability $ $ $$ $$$ WellnessFX Net Promoter Score: 50% Industry Average: -5% 2012 2013 2014

SIGNIFICANT MARKET OPPORTUNITY

PRODUCT STRATEGY and DEMO

CLOUD-BASED HEALTH ACCOUNTS (CHAs) Store: Centralized health information management – free! Free upload of diagnostic data Health questionnaire HIPAA retrieval services Store your health info Transact health services Grow your profile Transact: Buy health related services– efficient and affordable! Diagnostics Telehealth consults Supplements & vitamins Other services Grow: Richer health profile, more targeted Easy access to targeted content Personalized recommendations

PRODUCT ROADMAP TO DRIVE LCV & ACQUISITION WELLNESSFX LICENSED PRACTITIONER NETWORK Dieticians Pharmacists Sport & Performance Wellness MDs Nutritionists DIAGNOSTICS HISTORICAL DIAGNOSTICS REPORTS DESKTOP AND MOBILE FUTURE WellnessFX PROGRAM AFFILIATE RELATIONSHIPS

LIVE DEMO

DIRECT HEALTH SERVICES FOR EVERYONE KNOW YOUR BIOMAKERS EXPERT CONSULTATIONS OUR TIME, YOUR TERMS 70% of data needed for accurate health diagnosis and management is in your blood. Good news: your blood cells regenerate every 120 days so you can quickly measure significant improvement from lifestyle and nutritional changes. The WellnessFX health professional of your choice will analyze your lab results, answer your questions, and offer personalized recommendations.  Enjoy your consultation from the comfort of your own home, at a time convenient for you. TRACK YOUR PROGRESS SAFE & SECURE OUR PROMISE WellnessFX’s cutting-edge platform helps you track your progress over time and measure the effectiveness of actions you are taking to improve your health. The WellnessFX Dashboard is a safe and secure web-based platform providing you with rich, understandable visualizations of your health data. Share it with the health professionals you choose. We're focused on you. If you aren't satisfied, let us know how to make it right.

EFFICIENT AND AFFORDABLE Check Availability in Your Area WellnessFX Baseline includes: Get Started today A blood draw at a partner lab Only $199* A 20-minute health consultation with a practitioner you choose from our network” See if WellnessFX is available in your area Zip Code Check You lab results loaded into your private WellnessFX dashboard *Upgrade to longer consults and/or medical consults (with board certified physicians) availability for purchase after you review your lab results. ü Your satisfaction guaranteed

PRODUCT DEMO

PRODUCT DEMO Convenient Online Consultations with Experts

PRODUCT DEMO Learn to Improve

PRODUCT DEMO Feedback and Request

CUSTOMERS LOVE OUR PRODUCT EXPERIENCE! WellnessFX is the trusted health curator for our members NPS Score > 50% JULIE STARRET San Francisco | Crossfit Founder and Mother ADAM NEIFFER WellnessFX Member “WellnessFX saved my life. Without it, I would have struggled through more specialist, different drug treatments and continued fatigue and ill health. Now I'm in control to optomize my health.” “I learned more about my health in one consult [with WellnessFX] than I have in my entire life.” Industry Avg > -5%

CHANNEL and REVENUE EXPANSION

WFX PLATFORM: AN ENGINE FOR GROWTH Financial Engine in Place Revenue Per Customer Steadily Increasing (Mar13=$320/purchase) Life Time Value increasing (Mar13=$170+) Breakeven is approximately 14 months and $4 million away Early Acquisition: Social influencers, earned media, health clubs New features will open up acquisition and make WFX a blockbuster company

WELLNESSFX PILOT PHASE

MULTIPLE PRODUCT ENTRY POINTS MAXIMIZES $$$ YIELD FREE DATA ACCOUNT DIAGNOSTICS TELEHEALTH $6 annual revenue value for WFX Profile driven content feeds from content partners Encrypted, HIPAA compliant storage for sensitive health data Creates upsell opportunities to value added products Baseline (60%): $149 package fulfills “Annual Checkup” niche Specialized Packages (10%): $400 packages targeting thyroid, lipids, inflammation Sports Performance (25%): $539 package targeting athletic and training niche Premium (5%): $1,900 executive physical package and for the Uber QSers Average consult value of $99 Growing practitioner network Includes primary care MDs, specialists and non-medical health practitioners

AVERAGE PURCHASE PRICE and $$$ YIELD INCREASES BY MONTH Average purchase price has increased significantly in 2013 March up 55% over January average purchase price of $207 Largely due to launch of Performance and Thyroid packages on website

CPA TRENDING DOWN, LCV UP CPA has been steadily trending downward as LCV rises. By April we expect CPA to be $50 and LCV close to $150 or 3X Investing more into B2C marketing will increase sales and show positive ROI Projected spread 3x once available in 90% of markets Current CPA at $90 Projected $50 CPA by April

AFFILIATES CAN USE OUR PLATFORM Consumers increasingly search health content to specifically solve a problem Digital Health Companies looking to monetize user base beyond static content (103 million uniques) Fitness aggregators want more monetization of users (30 million)

LABS: 72 M RECORDS and RELATIONSHIPS Looking to consumerize: WFX has contracts with LabCorp, Quest, and HDL Quest and VA have expressed interest in integrating and co-promotion Contacts with LifeLabs (Canada’s largest)

FINANCIALS

REVENUE and GROSS PROFIT

P&L: 2012A-2015E [Dollars in thousands) 2012 A 2013 E 2014 E 2015 E Installed Base 1,793 62,783 693,827 1,240,087 Total # of Purchase 1,820 7,255 88,100 252,400 Revenue $434 $1,531 $15,665 $27,720 Gross Profit -$83 $631 $9,201 $18,973 Gross Margin -19% 41% 59% 68% Operating Expenses Sales & Marketing 708 1,203 2,594 4,435 Engineering & Product 2,080 2,009 3,131 4,158 General & Administrative 1,492 1,738 2,612 3,881 Total Operating Expenses $4,280 $4,950 $8,337 $12,474 Operating Income -$4,363 -$4,319 $863 $6,499 Capital Expenditure -24 -34 -136 -500 Cash Burn -$4,387 -$4,353 $727 $5,999 Operating Expenses as a % of Revenue 163% 79% 17% 16% 480% 131% 20% 15% 344% 114% 14% TOTAL OPERATING EXPENSES 987% 323% 53% 45%

FINANCING and USE OF PROCEEDS Previous Capitalization Series A & B raise = $5.8M Raising $10M Series C $3.5M raised, $6.5M remaining Use of Proceeds: Complete Nationwide expansion for Telehealth and Diagnostics Affiliate Content and Freemium Product Affiliate Supplements Free WFX accounts for Laboratory Users Asynchronous Product