RESEARCH DIVISION BRIAN KROLL SENIOR ECONOMIST RESEARCH DIVISION OCTOBER 8, 2009
RESEARCH DIVISION Provide professional, technical support, and guidance to other VEDP Divisions as required.
Research Division Industry & Business Targeting Marketing Support Data Management Prospect Response Economic Return Message Policy Guidance & Strategic Initiatives Ally Relations RESEARCH DIVISION
INDUSTRY & BUSINESS TARGETING Recommend & support VEDP Vertical Markets Advanced Manufacturing Services & Security Science & Research Transportation Industry specific research Targeted company analysis Boost VEDP business pipeline
REsolution: REGIONAL EMPLOYMENT SOLUTION Web-based Tool for Industry and Workforce Analysis
MARKETING SUPPORT General collateral material content Targeted industry brochure content Website content, including real estate database and demographic profiles
DATA MANAGEMENT Competitive and comparative data development (ex. How Virginia Compares) – online Community and regional data profiles – online Local tax data – online VirginiaScan – web-based real estate inventory – Online search feature for prospects – Interactive mapping tool – Allies may update online
DATA MANAGEMENT Business databases – VEC data – OneSource – Hoovers – fDI Markets – Corporate Affiliations CoStar Property database – Richmond – Hampton Roads – Northern Virginia – District of Columbia – Roanoke
DATA MANAGEMENT Employment & Capital Investment Announcements
PROSPECT RESPONSE Connect staff with appropriate project managersRequests for information (RFIs)Proposal development & responseGeneralized and specialized researchIncentives package developmentCorporate researchPresentation development
ECONOMIC RETURN MESSAGE Return on Investment analyses (Projects and Agency ROI) Incentives performance monitoringPerformance metrics guidance for VEDP
SPECIAL RESEARCH Special research projects/white papers Taxation issues Incentives modification Mega projects Proposals to improve Virginia’s competitivenessSupport strategic planning processMonitor best practices University initiatives University based economic development support group Individual university interactions (tours, briefings, etc.) Project opportunities with jobs/investment
ALLY RELATIONS Allies Information Exchange website Local and regional economic development allies Community and regional tours Real estate community Other economic development partners Cultivate contacts Consultation and review Facilitation with external resource Sites/buildings technical assistance Tours Regional targets Workforce Communication channels Regional Liaison Program support Hard copies Download from AIE Handbook on Economic Development for Elected Officials Programs; speakers; exhibitions VML, VACO, VIED participation
THANK YOU