1. VEDP Research Division
Overview of
VEDP Research Division
April 25, 2019

2. WHAT THE RESEARCH DIVISION DOES
Project support
Institutional support
Partner support
Why Virginia
Developing resources to engage leads
Custom pitch decks / business cases
Custom research, maps & graphics
RFP/RFI coordination
Incentives/ROIs
Sites & buildings recommendations
Maintaining knowledge of Virginia’s Value Proposition
Supporting marketing efforts
Supporting Major Initiatives & other projects
Conducting ad hoc research to support strategy / marketing
Developing maps and graphics
Providing advice on sites & buildings
Access to data
Support functions
Database & reference material maintenance, CRM management,
Application development, GIS architecture, etc.

3. Research administration
Nathalie Molliet-Ribet
Vice President
Lynn Bowles
Assistant to the Vice President

4. FOUR Groups with diverse expertise and experience
Project Research and Support
Analytics
Sites and Buildings
GIS and Data Visualization
Aileen Martz
Stephen Hartka
John Loftus
Sunny Sanders
Senior Project Research Manager
Manager, Analytics group
Manager, Sites and Buildings
GIS Manager

5. project research & Support
Aileen Martz
Senior Project Research Manager
Andrew Salisbury
Senior Project Research Specialist
Adam Mawyer
Project Research Analyst

6. Project Research and support
Responds to prospect requests for information and proposals
Work with internal and external partners to understand company needs and identify customized solutions
Coordinate & assemble comprehensive, tailored responses
Demonstrating Virginia’s full value proposition – not just incentives
Incentives package, ROI calculation
Can share docs with partners if not precluded by NDA
Average proposals annually

7. Analytics team Stephen Hartka Donna Stevens Brian Kroll Sam Earl
Manager, Interim
Senior Economic Research Analyst
Brian Kroll
Sam Earl
Senior Economist
Senior Economic Research Analyst
Stacy Maher
Vacant
Economist
Research Analyst
Jo Ann Draughn
Janell Woodyard
Economist
Economic Research Assistant

8. Analytics Group
Supports projects and other initiatives through custom research & analysis
Access to extensive data resources for conducting custom analysis
Maintains methodological expertise
Develops & maintains knowledge of Virginia’s competitive advantages
Conducts industry research to continuously develop understanding of Virginia’s competitive advantages and weaknesses for target sectors.
Coordinates with stakeholders across VEDP to capture & organize useful knowledge and maintain knowledge communities.
Performs lead generation for retention and expansion efforts
Identify high potential companies across target sectors for the lead generation & BRE teams
Develop / prioritize company lists for call trips, trade shows, etc.
Maintains data & reference resources
Maintains useful content for communicating Virginia’s Value Proposition
Maintains reference products and databases providing access to key economic development data.

9. Work in progress Analytics Group
Numerous products currently available to partners through: vedp.org/partner- resources
Our product line is currently being revamped & developed in order to provide more and more relevant data

10. Sites and buildings John Loftus Michelle Mende New - Recruiting
Sites and Buildings Manager
Michelle Mende
Project Research Specialist
New - Recruiting
Analyst

11. Sites and buildings
Offers deep knowledge of Virginia’s sites and buildings inventory
Travel throughout the state to maintain familiarity with inventory
Advise BI managers and partners on suitable sites
Support VirginiaScan and iVS
Support site development programs
Assist in site development initiative
Support Brownfields and Business Ready Sites programs
Implementing program to facilitate electric transmission development in certain sites

12. GIS & Data Visualization
Sunny Sanders
Katie Abelt
GIS Manager
GIS Technician
Allison Smith
Chris Brown
GIS Specialist
GIS Specialist
Beth Manghi
GIS Application Developer

13. GIS & Data Visualization
Spatially-enabled analysis
Drive times / buffers
Area workforce
Access to assets (sites and buildings, higher education, transportation, etc.)
Regions
Demographics
Quality of life factors
Data visualizations
Reference maps
Infographics
Analytical results
Applications & data management
Applications support
Custom apps development
Database and datasets management

14. REFERENCE MAPS ARE AVAILABLE THROUGH THE MARKETING RESOURCES DATABASE
Regional Contacts
Education, Transportation, Demographics
Industry

15. RESEARCH MAINTAINS DATASETS AND TOOLS AVAILABLE AT VEDP
RESEARCH MAINTAINS DATASETS AND TOOLS AVAILABLE AT VEDP.ORG/PARTNER-RESOURCES

16. RESEARCH MAINTAINS OTHER DATASETS AND TOOLS MADE AVAILABLE AT VEDP
RESEARCH MAINTAINS OTHER DATASETS AND TOOLS MADE AVAILABLE AT VEDP.ORG/PARTNER-RESOURCES
State and MSA comparison app available on the main site.

17. RESEARCH MAINTAINS OTHER DATASETS AND TOOLS MADE AVAILABLE AT VEDP
RESEARCH MAINTAINS OTHER DATASETS AND TOOLS MADE AVAILABLE AT VEDP.ORG/PARTNER-RESOURCES

18. RESEARCH MAINTAINS OTHER DATASETS AND TOOLS MADE AVAILABLE AT VEDP
RESEARCH MAINTAINS OTHER DATASETS AND TOOLS MADE AVAILABLE AT VEDP.ORG/PARTNER-RESOURCES

19. RESEARCH SUPPORTS A STATEWIDE INVENTORY OF AVAILABLE SITES AND BUILDINGS, AND AN APP TO ADVERTISE THEM
Website content is a mainstay function of the team. I could spend two hours on this but just chose to highlight a few things to be mindful of.
Website revamp:
Tools & Resources center – a lot of key data
Library link – under Tools & References – key reference documents (Guide to Est. Business; also on starting a small business (grey bar) ; Guide to Local Taxes on Business (Survey done with UVA Weldon Cooper Center); Guide to Incentives; Annual Reports, Legislatively required reports, marketing reports.
Asset Rich: General data and facts – data points in “Why Virginia?”
Announcements – talk a bit more on the next page
Stakeholder Relations
Maintain Ally Information Exchange website
Cultivate relationships with local and regional economic development partners and real estate community
Provide site and building technical assistance
Assist with economic development training for local elected officials
Local ROI model launched Feb 2011
Guidebook for Local officials
A basic primer in economic development at the local level
Designed for officials with limited experience in economic development
Covers the key location factors and components of the business
Contains case studies
Updated Spring 2018
Online at AIE or hardcopy
In your bag of swag

20. RESEARCH SUPPORTS A STATEWIDE INVENTORY OF AVAILABLE SITES AND BUILDINGS, AND AN APP TO ADVERTISE THEM
Partners submit properties in their area
VEDP generates distances to closest transportation assets
Partners are asked to verify and update property information every six months
The app for property submittal (iVS) also offers more robust searching than the public site and gives partners access to information about which of their properties are getting web traffic
Website content is a mainstay function of the team. I could spend two hours on this but just chose to highlight a few things to be mindful of.
Website revamp:
Tools & Resources center – a lot of key data
Library link – under Tools & References – key reference documents (Guide to Est. Business; also on starting a small business (grey bar) ; Guide to Local Taxes on Business (Survey done with UVA Weldon Cooper Center); Guide to Incentives; Annual Reports, Legislatively required reports, marketing reports.
Asset Rich: General data and facts – data points in “Why Virginia?”
Announcements – talk a bit more on the next page
Stakeholder Relations
Maintain Ally Information Exchange website
Cultivate relationships with local and regional economic development partners and real estate community
Provide site and building technical assistance
Assist with economic development training for local elected officials
Local ROI model launched Feb 2011
Guidebook for Local officials
A basic primer in economic development at the local level
Designed for officials with limited experience in economic development
Covers the key location factors and components of the business
Contains case studies
Updated Spring 2018
Online at AIE or hardcopy
In your bag of swag

21. RESEARCH SUPPORTS A STATEWIDE INVENTORY OF AVAILABLE SITES AND BUILDINGS, AND AN APP TO ADVERTISE THEM
Website content is a mainstay function of the team. I could spend two hours on this but just chose to highlight a few things to be mindful of.
Website revamp:
Tools & Resources center – a lot of key data
Library link – under Tools & References – key reference documents (Guide to Est. Business; also on starting a small business (grey bar) ; Guide to Local Taxes on Business (Survey done with UVA Weldon Cooper Center); Guide to Incentives; Annual Reports, Legislatively required reports, marketing reports.
Asset Rich: General data and facts – data points in “Why Virginia?”
Announcements – talk a bit more on the next page
Stakeholder Relations
Maintain Ally Information Exchange website
Cultivate relationships with local and regional economic development partners and real estate community
Provide site and building technical assistance
Assist with economic development training for local elected officials
Local ROI model launched Feb 2011
Guidebook for Local officials
A basic primer in economic development at the local level
Designed for officials with limited experience in economic development
Covers the key location factors and components of the business
Contains case studies
Updated Spring 2018
Online at AIE or hardcopy
In your bag of swag

22. RESEARCH SUPPORTS A STATEWIDE INVENTORY OF AVAILABLE SITES AND BUILDINGS, AND AN APP TO ADVERTISE THEM
Website content is a mainstay function of the team. I could spend two hours on this but just chose to highlight a few things to be mindful of.
Website revamp:
Tools & Resources center – a lot of key data
Library link – under Tools & References – key reference documents (Guide to Est. Business; also on starting a small business (grey bar) ; Guide to Local Taxes on Business (Survey done with UVA Weldon Cooper Center); Guide to Incentives; Annual Reports, Legislatively required reports, marketing reports.
Asset Rich: General data and facts – data points in “Why Virginia?”
Announcements – talk a bit more on the next page
Stakeholder Relations
Maintain Ally Information Exchange website
Cultivate relationships with local and regional economic development partners and real estate community
Provide site and building technical assistance
Assist with economic development training for local elected officials
Local ROI model launched Feb 2011
Guidebook for Local officials
A basic primer in economic development at the local level
Designed for officials with limited experience in economic development
Covers the key location factors and components of the business
Contains case studies
Updated Spring 2018
Online at AIE or hardcopy
In your bag of swag

23. RESEARCH SUPPORTS A STATEWIDE INVENTORY OF AVAILABLE SITES AND BUILDINGS, AND AN APP TO ADVERTISE THEM
Website content is a mainstay function of the team. I could spend two hours on this but just chose to highlight a few things to be mindful of.
Website revamp:
Tools & Resources center – a lot of key data
Library link – under Tools & References – key reference documents (Guide to Est. Business; also on starting a small business (grey bar) ; Guide to Local Taxes on Business (Survey done with UVA Weldon Cooper Center); Guide to Incentives; Annual Reports, Legislatively required reports, marketing reports.
Asset Rich: General data and facts – data points in “Why Virginia?”
Announcements – talk a bit more on the next page
Stakeholder Relations
Maintain Ally Information Exchange website
Cultivate relationships with local and regional economic development partners and real estate community
Provide site and building technical assistance
Assist with economic development training for local elected officials
Local ROI model launched Feb 2011
Guidebook for Local officials
A basic primer in economic development at the local level
Designed for officials with limited experience in economic development
Covers the key location factors and components of the business
Contains case studies
Updated Spring 2018
Online at AIE or hardcopy
In your bag of swag

24. RESEARCH SUPPORTS A STATEWIDE INVENTORY OF AVAILABLE SITES AND BUILDINGS, AND AN APP TO ADVERTISE THEM
Website content is a mainstay function of the team. I could spend two hours on this but just chose to highlight a few things to be mindful of.
Website revamp:
Tools & Resources center – a lot of key data
Library link – under Tools & References – key reference documents (Guide to Est. Business; also on starting a small business (grey bar) ; Guide to Local Taxes on Business (Survey done with UVA Weldon Cooper Center); Guide to Incentives; Annual Reports, Legislatively required reports, marketing reports.
Asset Rich: General data and facts – data points in “Why Virginia?”
Announcements – talk a bit more on the next page
Stakeholder Relations
Maintain Ally Information Exchange website
Cultivate relationships with local and regional economic development partners and real estate community
Provide site and building technical assistance
Assist with economic development training for local elected officials
Local ROI model launched Feb 2011
Guidebook for Local officials
A basic primer in economic development at the local level
Designed for officials with limited experience in economic development
Covers the key location factors and components of the business
Contains case studies
Updated Spring 2018
Online at AIE or hardcopy
In your bag of swag

25. VEDP OFFERS PARTNERS A FREE VERSION OF THE SITES AND BUILDINGS APP TO DEPLOY ON THEIR SITE
Website content is a mainstay function of the team. I could spend two hours on this but just chose to highlight a few things to be mindful of.
Website revamp:
Tools & Resources center – a lot of key data
Library link – under Tools & References – key reference documents (Guide to Est. Business; also on starting a small business (grey bar) ; Guide to Local Taxes on Business (Survey done with UVA Weldon Cooper Center); Guide to Incentives; Annual Reports, Legislatively required reports, marketing reports.
Asset Rich: General data and facts – data points in “Why Virginia?”
Announcements – talk a bit more on the next page
Stakeholder Relations
Maintain Ally Information Exchange website
Cultivate relationships with local and regional economic development partners and real estate community
Provide site and building technical assistance
Assist with economic development training for local elected officials
Local ROI model launched Feb 2011
Guidebook for Local officials
A basic primer in economic development at the local level
Designed for officials with limited experience in economic development
Covers the key location factors and components of the business
Contains case studies
Updated Spring 2018
Online at AIE or hardcopy
In your bag of swag

26. VEDP OFFERS PARTNERS A FREE VERSION OF THE SITES AND BUILDINGS APP TO DEPLOY ON THEIR SITE
Only the partner’s properties are displayed
Property sheet features local contact information
Completely free, and easy to deploy
Website content is a mainstay function of the team. I could spend two hours on this but just chose to highlight a few things to be mindful of.
Website revamp:
Tools & Resources center – a lot of key data
Library link – under Tools & References – key reference documents (Guide to Est. Business; also on starting a small business (grey bar) ; Guide to Local Taxes on Business (Survey done with UVA Weldon Cooper Center); Guide to Incentives; Annual Reports, Legislatively required reports, marketing reports.
Asset Rich: General data and facts – data points in “Why Virginia?”
Announcements – talk a bit more on the next page
Stakeholder Relations
Maintain Ally Information Exchange website
Cultivate relationships with local and regional economic development partners and real estate community
Provide site and building technical assistance
Assist with economic development training for local elected officials
Local ROI model launched Feb 2011
Guidebook for Local officials
A basic primer in economic development at the local level
Designed for officials with limited experience in economic development
Covers the key location factors and components of the business
Contains case studies
Updated Spring 2018
Online at AIE or hardcopy
In your bag of swag

27. MANY SUPPORT PATHS FOR PARTNER SITES AND BUILDINGS APPS
Partner enters property data
iVS
Partner’s firm of choice imports data
VirginiaScan
MyVirginiaScan
Private
Application
Contact Michelle Mende for more information.

28. THANK YOU