The Power ( and beauty ) of Packaging : Presented by : Laurie Granger.

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Presentation transcript:

The Power ( and beauty ) of Packaging : Presented by : Laurie Granger

What is Packaging ?  Collateral Packaging : brochures, catalogues, line cards…which are in harmony with your website, video, social media banners  Product Packaging : corrugate screen print box/bag… which are in harmony with your collateral  Shipping Packaging : box, tape and interior protection…which should be in harmony with your collateral and product packaging.

What is Shipping Packaging  Tape: paper based with organic adhesive….BRAND IT (1)  Brand your packaging with the same care you take to create branding of your other packaging!  Boxes : new of virgin Kraft, 100% recycled or a blend…BRAND IT(3)  In-the-box packaging: paper void-fill, paper cushioning, plastic air pillows, bubble… BRAND IT (2)

WHY should you Brand your Packaging  Your customer will place more value on the purchase she made when opening her order  Your packaging materials create the store your products are displayed in  It improves and enhances your company brand  The opening-box- experience is unique…it is a first impression! Brand used to be…(Wikipedia) …"name, term, design, symbol and any other feature that identifies you product distinct from those of others.“ Brand today is…(Seth Godin, marketing guru) “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose your product or service over another.”

WHY should you Brand your Packaging Brand used to be…(Wikipedia) …"name, term, design, symbol and any other feature that identifies you product distinct from those of others.“ Brand today is…(Seth Godin, marketing guru) “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose your product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer”. It improves and enhances your company brand The opening-box- experience is unique…it is a first impression! Your customer will place more value on the purchase she made when opening her order Your packaging materials create the store your products are displayed in

Why you should use Eco- Friendly Packaging Is your product organic? Does your company culture support eco-friendly practices? Does a portion of your revenue support a sustainable cause? Walk your talk! It is the right thing to use!

Packaging Tips  Block and brace rather than stuff  Bundle items together in one medium  Use new packaging, not used  Blog how to re-purpose your packaging, not just how to dispose of it  What is the least amount of packaging for the best protection and presentation, in the smallest box possible and as fast as possible  Purchase standard size boxes, square boxes and as small as possible  Purchase paper based reinforced tape  Only use one piece of tape to seal your box  Place one of the Forestry logos on your website which you ask for when purchasing/using sustainable forested packaging. …and your packaging can look AMAZING!

Take-a-Way  Who doesn’t hate a box full of peanuts  We always remember how we feel…branding your packing will affect how your customer feels about your company!  Who doesn’t recognize a Tiffany box  You only have one chance to make a first impression…when your box is opened

Thank you and have fun choosing packaging that complements your brand ! Laurie Granger