1. Provide after sale service and support
Primary activities
Provide after sale service and support
Manufacture product or create service
Design
Deliver
Purchase materials and supplies
Market and sell
Identify customers
Support activities
Finance and administration
Human resources
Technology development

2. Sawmill converse logs to lumber
Logger cuts down tree
Sawmill converse logs to lumber
Lumberyard (distributor) provides lumber
furniture factory manufactures/assembles
Furniture retailer markets and sells furniture
Consumer purchases and uses furniture
disposes of furniture which is recycled

3. Strengths Weaknesses Opportunities Threats sell directly to consumers
keep costs below competitor’s costs
Weaknesses
No strong relationships with computer dealers
Opportunities
Consumers know what they want to buy
Internet could be a powerful marketing tool
Threats
Competitors have stronger brand names
Competitors have strong relationships with computer dealers

4. Supply Chain The Milk Processing Unit Unprocessed milk Packaged milk
Supplier of
unprocessed
milk
Processing
Facility
Packaging
Distributors
Stores
Customers
Lumber
Company
Corrugate
Paper Co.
Boxes
paperboard
Label
manufacturing
Labels

5. Cost leadership
Differentiation
Focus