European Multimedia Messaging Services Market (MMS) “MMS, the main business case driver for next generation networks, faces and needs to overcome great.

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Presentation transcript:

European Multimedia Messaging Services Market (MMS) “MMS, the main business case driver for next generation networks, faces and needs to overcome great obstacles to become a mass-market data service but will start improving ARPU from day one.” Eduardo Gonzalez Wireless Research Analyst ICT Group Frost and Sullivan

Key features  Enhanced Messaging Service Outlook  MMS Technology and Functionality  Positioning of MMS  MMS Value Chain Analysis  MMS Applications and Services  Billing Models  Market Forecasts : handset shipments, mobile subscribers (MMS, WAP, GPRS and 3G), revenue, usage, applications and pricing.  Key Success Factors and Recommendations

Key content MMS Subscribers in Europe, Source: Frost & Sullivan

Key content  MMS will offset the decline of SMS and voice revenues and help driving operators' ARPU. By 2006, 1 out 4 messages being sent will be multimedia messages  66% of mobile messaging revenues will be derived from MMS by 2006  It will not be until 2005 that MMS handsets will achieve mass market adoption levels. EMS has a very limited window of opportunity.  The price for MMS will be around 2 or 3 times SMS price  14 MMSC vendors identified in Europe and rated.

Who would benefit from this report Network Operators Establish size, challenges, success factors Understand Market Forecasts Identify Growth Sectors and Opportunities MMS Platform Providers Track Industry Trends and Competition Sustain Core Strengths, Correct Weaknesses Identify Opportunities and Customer Demand Handset Manufacturers Track Competitors Trends Understand Market Forecasts Forge Partnerships Related Markets  Unified Messaging  Instant Messaging  Short Messaging Service  Transcoding Technology  WAP Gateway  Advertisers Understand Developments and Trends in Related Market Assess Opportunities for Entering the Market Identify Challenges. Forge the Right Partnerships Content & Applications Providers Establish size and challenges Assess Market and Application Potential Develop Partnerships with Value Chain Parties

Featured Companies MMSC Vendors Alcatel CMG Comverse Ericsson Logica Materna Motorola Nokia Openwave SchlumbergerSem a Tecnomen Telecommunicatio n Systems Teligent Unisys Other conVISUAL Wiral Siemens Magic4 mi4e FirstHop Bitfone Operators E-Plus Europolitan V. Hutchison 3G KPN Mobile T-Mobile Orange Sonera Telecom Italia Telefonica Telenor Telia Vodafone Xfera Content Providers Application Developers Transcoding Tech. Suppliers Streaming Platform Vendors

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