1. B056 SMS Applications and Services in Western Europe: Short Term Revenue Opportunities ‘SMS represents an immediate, installed revenue opportunity for key wireless companies across the value chain.. and an effective way to migrate mobile subscribers to more advanced premium next generation applications and services.’ Allison Webb Wireless Telecoms Analyst

2. Report Features SMS Overview SMS Technology Business Models and Revenue Streams Figures and Forecasts

3. ...cont’d SMS Applications and Services SMS Development Opportunities and Restraints Positioning Technologies and Next Generation Development

4. What is it? SMS: an acronym for Short Message Service, better known as ‘text messaging’. SMS is a simple technology/service that enables mobile subscribers to send basic text-based messages across different networks and devices.

5. ...cont’d SMS represents an immediate and viable opportunity for network operators and service providers to develop and launch SMS-based content services. SMS is a complementary messaging service for MMS. It will continue to be popular after MMS is launched.

6. Why this report? SMS has exhibited phenomenal growth rates over the past 24 months, and is forecast to continue growing for the next 24. It is ubiquitous - almost every handset supports SMS and people are using it! (unlike WAP and GPRS)

7. …cont’d Approximately 10% of operator revenues are generated by SMS SMS represents an immediate way for network operators and service providers to launch basic content services.

8. Total Value and Volume of SMS Messages in Western Europe, 1999-2006

9. P2P and Content Services SMS Total Annual Value, 1999-2006

10. What is Included? Overview of Western European SMS market. How wireless messaging has been developed, and will continue to evolve with next generation networks and handsets. Growth potential of SMS messaging and SMS as a delivery channel for content services. The relationship between key players in the wireless value chain and how each can generate revenues from SMS.

11. …cont’d Forecasts to 2006 for: - Western European mobile subscriber and mobile penetration rate growth, - Value and volume of all SMS messages, - Breakdown of P2P and content services SMS by category, - ARPU comparisons by type of SMS, ie. P2P and content services, - Annual total value of SMS messages by type.

12. Potential Customers Manufacturers Ericsson/Sony Motorola Nokia Trium/Mitsubishi Logica Comverse CMG Wireless Dialogue Openwave Network Operators BT Wireless Deutsche Telekom Hutchison 3G UK KPN Mobile Orange Sonera TIM Vodafone Virgin Mobile

13. Potential Customers (cont.) Service & Solutions Providers Genie T-Motion Flytxt Red Message Codeonline 12Snap Microsoft Magic4 iTouch Trade Association GSM Association 160 Characters

14. For More Information To purchase this report or for further information, please contact: Email: enquiries@frost.com Tel: 01865 398662