2. European Market for Companion Animal Food Ingredients “In a mature pet food market, the success of ingredients suppliers will lie in their ability to meet the future requirements of the end-use industry in terms of product safety, efficiency and innovation” Emma Smith Research Analyst Frost & Sullivan

3. Key Findings Consolidation within the pet food manufacturing industry reduces the potential customer base for ingredients suppliers Higher level of product differentiation and segmentation in pet food markets offers opportunities for ingredients suppliers Increase in dry food sales boosts market

4. Key Contents Impact of demand trends across all sectors of the market and on volume, value and pricing trends Analysis of strategic positioning of major players and assessment of target market

5. Who would benefit from this report? Sales Departments Align Sales Force to Customer Needs Develop Effective Customer Support Services Determine Effective Pricing Strategy Marketing Departments Consider Brand Strategies Identify Niche Markets & Niche Market Suppliers Develop Distribution Strategy Research Department Identify Areas for New Product Development & Innovation Monitor Competitor Activities & Products All Departments Monitor Positioning & Competitor Strategies Understand Drivers for Mergers, Acquisitions & Joint Ventures

6. Key Featured Companies Ajinomoto Applied Food Biotechnology ADM Aventis BASF Bioproducts Degussa Hills Iams Kemin Mars Nestle Roche Royal Canin SPF Diana Trouw Nutrition

7. What to do next For more information Call 44 (0) 1865 398 662 or email enquiries@fs-europe.com