1. MMS and WIM Technology and Business T-109.551, Telecommunications Business II

2. Qinghai Li, department of computer science, Helsinki University of Technology Wireless Messaging History SMS - first Dec 1992, PC-mobile, Vodafone, UK. terminal+wireless net+SMSC. store and forward. 2G. EMS - simple audio,pic,animation. not popular. MMS – rich audio,video,pic,streaming. 2.5G, 3G.

3. Qinghai Li, department of computer science, Helsinki University of Technology Introduction to WIM (1) Desktop IM: 100million registered, 50million regular users. big potential for wireless IM. ICQ, Yahoo!, MSN, AOL messengers -desktop client-server model. Mobile-mobile, mobile- desktop. Presence, buddy list, file sharing, group. Text, audio, (maybe video). Two standards: Wireless Village, Jabber. WIM clients: built-in, downloadable Standards started for both wireless and desktop

4. Qinghai Li, department of computer science, Helsinki University of Technology Introduction to WIM (2)

5. Qinghai Li, department of computer science, Helsinki University of Technology Introduction to MMS (1) Text, (streaming) sound, images, video, table, charts,animation, Multimedia presentation based timeline. I.e., greetingcards, weather report, stock quotes etc. ’store-and-forward’, not real time.

6. Qinghai Li, department of computer science, Helsinki University of Technology Introduction to MMS (2)

7. Qinghai Li, department of computer science, Helsinki University of Technology Introduction to MMS (3) Multimedia Messaging Center (MMSC) Internet MMS Terminal A MMS Terminal B

8. Qinghai Li, department of computer science, Helsinki University of Technology Comparison of MMS and SMS both messaging; store-and-forward, not real time. MMS: not size-limited, SMS: 160 char; MMS: rich message(video,audio..); SMS: pure text MMS: personalized profile(when,how send MMS). SMS: no profile MMS: 2.5G, 3G. SMS: 2G+2.5G, also 3G if like. MMS: need storage(large). SMS: not a problem due to small size. MMSC: complicated, many elements from different vendors. SMSC: simple, monolithic MMS: data channel; SMS: signalling channel

9. Qinghai Li, department of computer science, Helsinki University of Technology MMS Messaging Architecture (1) MMS M E MMS S MMS Terminal A MMS Server MMS Proxy Relay Internet L Legacy Wireless Messaging Systems Email Server MMS Terminal B MMS Terminal C MMS R

10. Qinghai Li, department of computer science, Helsinki University of Technology MMS Messaging Architecture (2) MMS Terminal: send, receive, render or create, modify MM. MMS Proxy Relay: interact with MMS terminal, route MM to target network, send notification to receiver, communicate with MMS Server. MMS Server: storage. Can combined with MMS Proxy Relay. MMS M : interface between client & Proxy Relay; MMS R and MMS S : not defined yet.

11. Qinghai Li, department of computer science, Helsinki University of Technology MMS Messaging Architecture (3) With legacy messaging system(i.e. SMS): interface not defined yet; MM filtered out or get a SMS with URL pointing to MM. With email system: send MM to Email server, receive MM from Email server, fetch MM from Email server.

12. Qinghai Li, department of computer science, Helsinki University of Technology MMS Messaging Architecture (4) Interface between mobile handset and MMS proxy relay WAP gateway provides HTTP and PUSH services. WSP (Wireless Service Protocol) as transport layer between client and WAP gateway. SMIL (Synchornized Multimedia Intergration Language) or WML (Wireless Markup Language) as Presentation layer. WAP gateway encapsulate MM as HTTP to proxy relay WAP gateway decapsulate traffic from proxy relay to MMS client.

13. Qinghai Li, department of computer science, Helsinki University of Technology WIM System Architecture (1) CSP: Client Server Protocol. Provides access to WV server for clients. CLP: Command Line Protocol. Access to WV server for Old mobile terminal. SSP: Server to Server Protocol. Communicate within WV servers. SMCNP: Server Mobile Core Network Protocol. Access to Mobile Core Network to get Presence info and service capability for WV server. CLI Client: Command Line Interface Client. Text message for i.e., old phone. WV Embedded Client: embedded client in terminal. Text, video, picture, audio messages.

14. Qinghai Li, department of computer science, Helsinki University of Technology WIM System Architecture (2)

15. Qinghai Li, department of computer science, Helsinki University of Technology WIM System Architecture (3) Service Elements Presence Service Element Instant Messaging Service Element Group Service Element Content Service Element Service Access Point Authentication & Authorization Service Discovery and Agreement User Profile Management Service Relay: server-server communication – routes all request & response between servers via SSP

16. Qinghai Li, department of computer science, Helsinki University of Technology MMS Value Chain & Pricing (1) Infrastructure provider: i.e., MMSC Middleware provider: application & content adaption platform & gateways. I.e., gateway between mobile and Internet. Application provider: composer, editor… Content & service provider: MM content, i.e., picture, animation, audio… Operator: mobile network, MMS transfer, billing… Infrastr ucture Middle ware Applicati on Content & Service Provider Operator 15%about 5% about 1% about 0-35%79–44%

17. Qinghai Li, department of computer science, Helsinki University of Technology MMS Value Chain & Pricing (2) A MMS mustn’t cost more than one postcard, 1 Euro. Lower price for entry, increase price for high value content. Keep pricing SIMPLE!

18. Qinghai Li, department of computer science, Helsinki University of Technology MMS Value Chain & Pricing (3)

19. Qinghai Li, department of computer science, Helsinki University of Technology MMS Market Expection (1) SMS: big success. Expecting SMS user shift to MMS. According to ARC, more 40% traffic is messaging. By 2006, in Europe, 250 Million MMS user. Need MMS capable mobilephone, new mobilephone expect MMS to boost itself. Chick-egg problem. 3G will motivate the usage of MMS. Source: ARC Group Mobile Services & Application Industry Survey 2002 Europe subscriber.

20. Qinghai Li, department of computer science, Helsinki University of Technology MMS Market Expection (2) Mobilestream: MMS handset market grow smoothly, mass market won’t reach before 2004. Very easy to start Lot of content+application Be Fun! Fast response & reliable. Reasonable price! Support early phones. Handset Penetration (Source: Mobilestreams)

21. Qinghai Li, department of computer science, Helsinki University of Technology MMS Market Expection (3) MMS operators (Source: ICM NMA and Global Mobile/GSMA)

22. Qinghai Li, department of computer science, Helsinki University of Technology Conclusion MMS & WIM : startup phase. Mass market not reached. MMS and WIM content are not rich enough: simple picture, audio only MMS infrastructure not completely ready. MMS and WIM capable mobile terminal: not many, functions not enough. Bandwidth limit more complicated MMS & WIM application, need 3G. But, WIM & MMS will Succeed step by step, need about 2-4 years.

23. Qinghai Li, department of computer science, Helsinki University of Technology MMS Capable Mobilephones Nokia 7650 Nokia 7210 Nokia 3510 Sony Ericsson T300 Ericsson T68/ie Sony Ericsson P800 Motorola A820 Nokia 3315 Nokia 6610 Nokia 6100 Nokia 5100 Nokia 3650 Nokia 3530 Sony EricssonP802

24. Qinghai Li, department of computer science, Helsinki University of Technology References [1] Arcgroup.com, Multimedia Messaging Services, December 2002, [1] Arcgroup.com, Multimedia Messaging Services, December 2002, http://www.arcgroup.com/homepage.nsf/tag/mms [2] Eduardo Gonzalez, European Multimedia Messaging Services Market (MMS), 2001, [2] Eduardo Gonzalez, European Multimedia Messaging Services Market (MMS), 2001, http://www.frost.com/prod/brochures.nsf/474fdcdb0941e35080256b770074c3e4/4e03aa6229a4c10c86256c5d0059cfef/$FILE/MM S%20Virtual%20Brochure.ppshttp://www.frost.com/prod/brochures.nsf/474fdcdb0941e35080256b770074c3e4/4e03aa6229a4c10c86256c5d0059cfef/$FILE/MM S%20Virtual%20Brochure.pps [3] iBilt Technologies Ltd., GPRS A NEW HORIZON, 2002, [3] iBilt Technologies Ltd., GPRS A NEW HORIZON, 2002, http://www.ibilttechnologies.com/mms.pdf [4] Ingo Potthof, Multimedia Messaging Service(MMS) – New Business Opportunities for the Mobile Industry, November 6th 2002, [4] Ingo Potthof, Multimedia Messaging Service(MMS) – New Business Opportunities for the Mobile Industry, November 6th 2002, http://www.telecom2002.co.il/presentations/Ingo%20Potthof.ppt [5] Kimmo Kullervo Pekkola, “Market Introduction of A Mobile Data Service: Description of The Value Network”, May 24, 2002. [6] Kobi Marenko, Partnership as a key success factor in the MMS market, 2002, [6] Kobi Marenko, Partnership as a key success factor in the MMS market, 2002, http://www.telecom2002.co.il/presentations/Kobi%20Marenko.ppt [7] LogicaCMG, LogicaCMG powers KPN Mobile’s provision of multimedia messaging services (MMS), March 24, 2003, [7] LogicaCMG, LogicaCMG powers KPN Mobile’s provision of multimedia messaging services (MMS), March 24, 2003, http://www.logica.com/company_info/news/press_releases/press_releases.asp?display=detail&id=658 [8] Logica, The essential guide to Multimedia Messaging, [8] Logica, The essential guide to Multimedia Messaging, http://www.logica.com/pdf/telecom/Mmsguide.pdf [9] MessageVine, MessageVine IM Server, [9] MessageVine, MessageVine IM Server, http://www.messagevine.com/products/instant_messaging.htm [10] Mobileinfo, Technology Logica and Mapflow Demo First Wireless MMS Location Services, Feburary 2002, [10] Mobileinfo, Technology Logica and Mapflow Demo First Wireless MMS Location Services, Feburary 2002, http://www.mobileinfo.com/News_2002/Issue08/Logica_Mapflow.htm [11] MobileMMS.com, MMS Devices, [11] MobileMMS.com, MMS Devices, http://www.mobilemms.com/devices.asp [12] MobileMMS.com, MMS FAQ, [12] MobileMMS.com, MMS FAQ, http://www.mobilemms.com/mmsfaq.asp [13] MobileMMS.com, MMS Applications : Content Sample, April 2003, [13] MobileMMS.com, MMS Applications : Content Sample, April 2003, http://www.mobilemms.com/sample_mmsapps.asp [14] Mobile Streams Ltd, NEXT MESSAGING An introduction to SMS, EMS and MMS. September 13, 2001. [14] Mobile Streams Ltd, NEXT MESSAGING An introduction to SMS, EMS and MMS. September 13, 2001. http://www.mobilewhitepapers.com/pdf/messaging.pdf [15] Mobile Streams Ltd, “Success 4 SMS” White Paper, February 2001, [15] Mobile Streams Ltd, “Success 4 SMS” White Paper, February 2001, http://www.mobilewhitepapers.com/pdf/SMS.PDF [16] Roman Vichr, Tips&tricks : Multimedia Messaging Service, September 2002, [16] Roman Vichr, Tips&tricks : Multimedia Messaging Service, September 2002, http://www-106.ibm.com/developerworks/library/wi- tip25.html?dwzone=wirelesshttp://www-106.ibm.com/developerworks/library/wi- tip25.html?dwzone=wireless [17] WAP Forum. Wireless Application Protocol Multimedia Messaging Service Architecture Overview Specification. April 25, 2001, [17] WAP Forum. Wireless Application Protocol Multimedia Messaging Service Architecture Overview Specification. April 25, 2001, http://www1.wapforum.org/tech/documents/WAP-205-MMSArchOverview-20010425-a.pdf [18] Wireless Village, “Wireless Village The Mobile IMPS Initiative, System Architecture Model Version 1.1”, 2001, [18] Wireless Village, “Wireless Village The Mobile IMPS Initiative, System Architecture Model Version 1.1”, 2001, http://www.openmobilealliance.org/wirelessvillage/docs/WV_Architecture_v1.1.pdf

25. Qinghai Li, department of computer science, Helsinki University of Technology Thank for Listening