Port Melbourne Football Club in 2015 Sponsorship Proposal - 2015

Captain John Baird & Coach Gary Ayres Overview  * Victorian Football League (AFL Victoria) Port Melbourne Football Club Sponsorship Media VFL Telecast Numbers 2014 ABC televised games PMFC Further Opportunities Current PMFC Partners Promotion Special Sponsorship Packages Benefit Summary Proposed Term and Investment New Function Room & Administration Facility Captain John Baird & Coach Gary Ayres 2011

AFL Victoria AFL Victoria is the state-level sport governing body for Australian rules football in Victoria The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’ AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the Victorian metropolitan and country leagues The same number of people attend Victorian community football each week as a round of AFL matches The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877

Port Melbourne Football Club – Sponsorship - 2015 Designations: Support Partner of Port Melbourne Football Club Support Sponsor of Port Melbourne Football Club   Assets: Average home game attendance (9) games for 2014 – 1,650 patrons Average VFL Final’s attendance (3) games for 2014 – 4,100 patrons Signage at all PMFC games including telecast home games (including VFL Finals Series) Port Melbourne ABC telecast home games at Port Melbourne in 2014 (2) Port Melbourne ABC telecast away games 2014 (3) VFL Final Series ABC telecast games in 2014 (6) Port Melbourne ABC telecast finals games in 2014 (3)

Port Melbourne Football Club – Media In 2014 - 5 x 3 hour broadcasts featuring Port Melbourne Football Club on ABC TV (Audience figures courtesy AFLV & ABC Television) In 2014 - 6 x 3 hour broadcast on ABC TV (VFL Final Series) In 2014 signage featured in ABC TV pre-game interviews In 2014 VFL Final Series Port Melbourne featured in 2 games The opportunity to advertise in Weekly VFL Record featuring company brand (4,000 editions per week) Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites website link on PMFC website Radio coverage – Community Radio (eg. Casey Radio, SEN, 3WBC, VFL Radio, Vision Australia Radio) Herald Sun & The Age provide coverage to AFL Victoria’s premier competitions Leader and Weekly Community Newspaper coverage in relevant areas Port Melbourne Football Club Facebook & Twitter pages

Victorian Football League – Telecast Numbers  VFL 2014: P18+ % Metropolitan Area Average Regular Season 6% 33,000 Qual/Elim Finals 7.05% Semi Finals 3.3% 20,500 Preliminary Finals 13.6% 75,500 Grand Final 30% 198,000

2014 ABC TV Games Round 3 v Werribee Tigers @ Port Melbourne (22,000)* Round 9 v Geelong @ Geelong (43,000)* Round 10 v Footscray Bulldogs @ Port Melbourne (29,000)* Round 13 v Sandringham @ Sandringham (43,000)* Round 16 v Richmond @ Richmond (44,000)* Qualifying Final v Box Hill Hawks @ Port Melbourne (30,000)* Semi Final v Sandringham @ Port Melbourne (21,000)* Preliminary Final v Footscray Bulldogs @ Port Melbourne (69.000)* ABC viewing figures

Port Melbourne Football Club – Further Opportunities  Opportunities for 2015 and beyond: Match day Promotions Themed Round PMFC database communication PMFC partner networking PMFC match day functions PMFC Game admission for staff and guests Jubilation Reigns Supreme

Current Port Melbourne FC Partnerships Port Melbourne FC Partners: PMFC Platinum Sponsors: Port Melbourne FC Support Sponsors:

Promotion Signage – Option 1 fence signage 3600mm X 900mm - $1,500.00 + GST Signage – Option 1A Fence signage 4800mm X 900mm - $2,000.00 + GST Signage – Option 2 * billboard signage - $4,500.00 + GST (subject to availability) Signage – Option 1 & 2 (Option 3) $5,500.00 + GST Signage – Option 1A & 2 (Option 3A) * $6,000.00 + GST PMFC Hospitality:  Sponsor and guests are entitled to attend the President’s Luncheon (9),

Special Sponsorship packages Sponsor the Home or Away Coach’s Box - $5,000 + GST (N/A) Sponsor the Home or Away Statistician’s Box - $2,500 + GST Sponsor the Timekeeper’s Box - $2,500 + GST Sponsor the Broadcaster’s Box - $2,500 + GST Sponsor Game Day LED display sign - $12,500 + GST Sponsor LED Electronic Scoreboard - $20,000 + GST

Benefits Summary Designations Support Partner of Port Melbourne Football Club Support Sponsor of Port Melbourne Football Club Branding Arena signage Billboard signage Company Logo displayed on LED Electronic Scoreboard at all games played at North Port Oval Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites Website link to PMFC website Port Melbourne Football Club Facebook & Twitter promotions NB : all signs FOC , sign writing at sponsor’s cost Port Melbourne Football Club Port Melbourne Football Club to circulate all advertising material via electronic media Media Channel 7 telecast games (new in 2015) VFL Football Record

Proposed Term and Investment A one year agreement through to the end of the 2015 VFL Premiership Season with option to renew for 2016 and 2017 in July 2015 (terms to be determined) Required Investment: In consideration of the selected package with rights and benefits presented, sponsor to pay over the term of the agreement Year One Option 1 - $1,500.00 + GST, Option 1A - $2,000.00 + GST Option 2 - $4,500.00 + GST, Option 3 - $5,500.00 + GST, Option 3A - $6,000.00 Year Two $XXX,000 (option) Year Three $XXX,000 (option)

Port Melbourne Football Club Premiers & Champions 2011 21 Games – 21 Wins

New Social & Administration Facility

Floor Plan New Facility