1. SPRING/FALL FOOTBALL GAME PARTNERSHIPS
Learfield Sports Properties have had success in leveraging corporate partners as part of their Spring/Fall Football Games. This presentation highlights partnerships at the following five (5) Learfield properties:
Mississippi State
Clemson
Louisville
Fresno State
Texas A&M

2. MISSISSIPPI STATE Success Stories Sponsor: Regions Bank
“Regions Bank Presents Super Bulldog Weekend”
The sponsorship involves 3 game weekend baseball series, softball, and the spring game. Regions gets exclusive signage for football, a setup at baseball and first pitch opportunities at the games. They also get billing on all supporting promotional items (t- shirts, posters, etc.) and a dedicated web page to the weekend.

3. Success Stories
MISSISSIPPI STATE

4. CLEMSON Success Stories Sponsor - Absolute Total Care
Presenting Partner of the Orange and White Spring Game
Absolute Total Care is the presenting sponsor of the Spring Football game and receives the following:
Public Address Announcements
Presenting Sponsor signage
Interactive display
Live radio interview and reads during the broadcast
Pre-recorded spots to be run in-game
On-field presentation and commemorative football signed by the coach
Absolute Total Care also presents the “Be a T.I.G.E.R“ field day event that includes:
On-site display space to engage with thousands of kids and families
A raffle for unique experiential prizes and sideline passes
Grand prize raffle to be the “Honorary Captain of the Game”
Promotional co-branded rally towels and Clemson branded “eye black”

5. FRESNO STATE Success Stories Sponsor – California Milk Advisory Board
Presenting Partner of the Healthy Kids Day
This was a way to market towards the kids/families that attend the Spring Football Game and create an interactive promotion that will include sampling and on-site ability for kids to be involved with Fresno St. football and learn about the benefits of drinking milk surrounded by the Spring Football Game (tagged in media leading up to the game as well). I have added the link below with a recap including the partnership specifics.

6. LOUISVILLE Success Stories Sponsor: Wendy’s
Presenting Partner of the Orange and White Spring Game
Wendy’s is the title sponsor for the Louisville Spring football game. Louisville Sports Properties sells on-site messaging and merchandising opportunities so sponsors can interact with Cardinal fans. Wendy’s utilizes this fan engagement by sponsoring the “Wendy’s Wonderful Kids Red-White Scrimmage”. Wendy’s receives branding in all pre-game promotion assets and have heavy in-venue branding on game day.

7. TEXAS A&M Success Stories Sponsor: Academy
Fall Football Practice Reports
To capture the fan excitement around Texas A&M football, Academy sponsors the Fall Football Reports. The reports are featured on Texas A&M’s athletic site for the entirety of the fall practice season. For the time of year leading into football season, this brands Academy as the location for A&M fans to get all they need for football season; apparel, tailgating, etc.
Seller Notes:
Academy likes the exposure and the time of year it runs.
Texas A&M sells spring practice reports separately

8. ADDITIONAL IDEAS Success Stories Branded jersey logos Coach for a day
Radio announcer for the game
Tie in a charity utilizing a top corporate donors as a sponsor
I.e. Maine Department to End Domestic Violence
Ticket promotion utilizing a retailer as a sponsor
Tailgate area designed for spring game
Special Event Sponsorship Package