TJ’s Way: The Basics of Money Management

Problem  Kids my age don’t know much about banking and money management.  Hard economic times I want to give them the chance to learn in a simple and fun way how to manage their money now and in the future.

Solution HHow do I plan to solve the problem? BBook and an after school program WWhat’s in the book? What am I going to teach? WWhy save money? Why start early? How to save? WWhy Budget? How to budget? HHow to write checks? How to cash checks? HHow to use debit cards?

Legal Structure  TJ's way is a sole proprietorship  Since I will be going to the school to teach the class on my own I choose this legal structure to run the business

Target Market  High School Freshmen  Start working at this age  At 16 students can drop out without parental permission

Opportunity More and more schools are starting to realize the importance of an early financial education.

Differentiator  My background  Will present information in easy, simple and fun way  Not a computer program

How do I make money?  Start small, think big  Monthly trial programs  Eventually start charging for after school program/books

Start-up Investment ItemWhere will I buy this?Cost of Item Book Materials will be bought at a low cost from Instant publisher.com $2.75 per book Salary for Marketing Advisor Paid on commission: 2% of sales

Average Monthly Cost Fixed Costs Book Purchase Monthly Salary Variable Costs Gas2.00 Total Cost339.50

Economics of One Unit Definition of one Unit1 book plus one student Selling price per Unit$6 Books$2.75 Gross profit Per unit$3.25

Financing Strategy Source Amount Personal savings $150 Family and friends$100 Total$250

Balance Sheet Assets Books$ Cash Supplies$10 Total Assets$250 Liabilities and Owner Equity Liabilities$0 Equity$250 Total Liabilities and Equity$250

Goals  Business  Establish the product in Clay High school successfully  Branch out to other schools and world wide after that  Education

Intellectual Property  Copyright  Logo  Trademark

Philanthropy Plan  Once a month I will give away some free books and hold a free session teaching teens about banking and money management.  For future establish a fund to provide a scholarship for an outstanding student that is interested in finance.

Human Resources  Marketing Advisor: provides assistance in expanding product reach around the area  Create a recognizable brand

Operating Plan  Checking account  Plan to open a business account

Monthly Sales Projection MonthUnits Sold September50 October50 November0 December0 January50 February25 March20 April30 May20 June0 July0 August0 Total= 295

Yearly sales projection In a years time the net profit would be $2065 which is calculated by taking the projected sales cost per unit and multiplying it by the cost per unit then adding the number of students

Thank You For Your Consideration When I thought Of TJ’s Way I didn’t think of a way to make money I thought of the future of the economy. For a future with more financially literate people.