The Importance of Social Media

Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion users in May 2013 Facebook’s largest growing demographic is 55 to 64 year olds In one year, 2011 – 2012, social media usage increased by 21%

Why should I care about social media?

Reason 1 Usage is increasing Access anytime and anywhere Social media is taking over

Reason 2 Relationships are important Community is everything Building lasting relationships

Reason 3 Used by millions of people Keywords will help people find you Google likes social media

Reason 4 FREE! Only costs are time and resources It’s free!

Reason 5 Traditional marketing not like it once was Ability to be notified quickly Social media is more effective than traditional marketing

Conclusion

Getting Started

Facebook & Twitter Quick fact: If Facebook were a country, it would be the 3 rd largest country in the world.

Three More Social Networks of Note Pinterest: A virtual bulletin board that allows users to find and curate images and videos. YouTube: A video social network where billions of people go to discover, watch, learn, and share originally-created videos. Google+: This social network tries to make sharing on the web more like sharing in real life with hangouts, circles, etc. It allows you to segment your contacts and share what you want with the people you want.

What's Facebook? Who's on it? One billion people! And most likely many of your members and prospective members What do they do there? People share their experiences, as well interesting things about other people/organizations

Why Facebook? People are doing more than connecting with friends. They are connecting with businesses and nonprofits and sharing the news, deals, and other content

Facebook Basics So how do you get “on” Facebook? Create a personal Profile Create a business Page Join a Group/ Create a Cause

Facebook Basics So how do you get “on” Facebook? Step 1: Visit the Facebook website Step 2: Enter your information

Facebook Basics Step 3: Connect with friends Step 4: Enter your information

Facebook Basics Step 5: Choose a profile photo You’re finished!

Facebook Page Basics Setting up your club’s Page Create a personal Profile (required) Create a club Page Join a Group/Create a Cause Step 1: Choose a page type - Organization

Facebook Page Basics Step 2: Choose a page type - Organization Step 3: Choose a page type - Organization

Facebook Basics Step 4: Customize your Page Step 5: Change your “About” info

Facebook Page Basics Step 6: Choose a web address Step 7: Turn off advertising, for now

Facebook Page Basics Step 8: Add a cover photo Step 9: Change your “About” info

Facebook Page Basics Hooray – you’re finished!

Start Sharing Your News!

And, watch it spread!

Grow Your Community

Additional Features Settings New “Likes” – Messages – Notifications Status AnalyticsMessages Newsfeed

Have Fun! Facebook … Can’t be broken – explore the features of this vehicle and become familiar with how you want to use it! Ever-evolving, to offer more options … learn what you can now, so future changes are easier to manage.

What's Twitter? Who's on it? Twitter enables all types of people to share and consume information they find interesting What do they do there? Twitter users post news, articles, promotions, and jokes all in 140 character chunks. By “following” someone on Twitter you can see all of their posts and easily share them with the people who “follow” you

Why Twitter? Why you should care: Twitter gives your club a voice and is a fast and easy way to share messages and get feedback from your members, and prospects in real time.

Twitter Basics Step 1: Visit the Twitter website Step 2: Enter your information

Twitter Basics Step 3: Visit the Twitter website You’re finished!

Twitter Basics Customize your profile: Choose a profile picture and write a short bio, or simply start tweeting!

Twitter Basics Sending tweets:

Sending your message What should you tweet about? Your club can tweet about information related to their field, events, answer questions, links to blog posts or club newsletters, and how-to posts.

Twitter Basics How often should you tweet? Depends on: Your time Your industry Your desired return Consistency matters!

Who do I follow? Following people A few reasons: Get feedback Grow your network Discover interesting, shareable content Ways to search: Use the advanced search Who to Follow box

Who do I follow? Examples: Newspapers Television stations Radio stations Government offices Civic organizations Other non-profits Boy/Girl Scouts

Conclusion

Webinars

What is a webinar? A webinar is a web-based conference that uses the Internet to connect the individual hosting the webinar to the audience

How do they work? Host sends out invitations Host prepares presentation and material for the meeting At start time, participants can join vi a phone and web Traditionally host will share with participants

How do I attend? Depending on which service you or the host uses, you may need to download an application to access the webinar Audience members are often provided with a custom link or even a password in order to get in

Example Presenter Chat Resources Attendees Presentation

Why use webinars? Reduced travel costs Efficient use of time More effective allocation of budgets Improved convenience (and experience) Greener use of resources

Webinar success Define the purpose Design a great presentation Address questions

Conclusion

Contact for help The Communications Department is here for you! Kristie Lindau, Director of Communications Julie Pardee, Communications Manager Laura Adkins, Communications Specialist