POST SHOW REPORT Southern Women’s Show October 4 - 7, 2012 Birmingham, AL

THOUSANDS ATTENDED The 28 th annual Southern Women’s Show attracted thousands of guests throughout the four day, action packed event. In addition to providing you with the opportunity to meet, sell and talk with thousands of women face to face, the show generated millions of impressions across the community before, during and after the show.

SCENES FROM THE SHOW

SPECIAL GUESTS Celebrity appearances attracted media attention and guests! From national celebrities and top chefs to the busy career mom of The Balancing Act, a superior line-up of special guests inspired and entertained. Teresa Giudice, The Real Housewives of New Jersey Chef Serge Pambo Danielle Knox, The Balancing Act on Lifetime TV

POWERFUL PARTNERSHIPS Thank you to our sponsors! The Southern Women’s Show partnered with leading media outlets and outstanding sponsors to extend exposure and generate maximum engagement. In addition, partners and sponsors created fun and interactive features within the show.

MILLIONS OF IMPRESSIONS Impressions Television Advertising1,150,682 Radio Advertising695,848 Newspaper Advertising1,820,000 Official Show Program175,000 Specialty Publications81,500 Public Relations9,295,306 Official Show Website72,684 E-Newsletters14,764 Total Impressions13,305,784 The Southern Women’s Show was promoted through an extensive paid and promotional advertising and marketing campaign to spread the word, attract a qualified audience and promote your participation. The campaign generated outstanding live coverage and television, radio, newspaper and magazine exposure throughout the region.

TELEVISION ADVERTISING The following television partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 1,150,682 impressions! 158 Spots 868,210 Impressions 62 Spots 282,472 Impressions

RADIO ADVERTISING The following radio partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 695,848 impressions! 176 Spots 152,592 Impressions 171 Spots 170,316 Impressions 328 Spots 248,296 Impressions 169 Spots 39,039 Impressions 195 Spots 85,605 Impressions

NATIONAL TV EXPOSURE The Balancing Act is a popular morning TV show about women, for women, and trusted by women. The show came to life at this year’s show with a large “show within the show” pavilion. The Balancing Act provided the following added exposure:  Promotion of the show in 50,000 Balance Your Life Magazine Guides  to 50,000 VIP club members  Production of a 60-minute program with show footage and interviews, scheduled to air a minimum of two times to a potential audience reach of 96 million households!  Promotion on See the Southern Women’s Show episode on November 13 th & 20 th !

PRINT ADVERTISING 14 advertisements in The Birmingham News promoted the show throughout a three week campaign, generating over 1,820,000 impressions. The paper also produced and distributed the Official Show Program to their full circulation of 175,000 subscribers. 5,000 copies were overprinted for distribution at the show. The show was also advertised in 280 Living, Birmingham Magazine, Homewood Star, Village Living and Weld to a potential reach of 81,500 readers.

PUBLIC RELATIONS Press releases, media alerts and personal outreach by our Public Relations firm resulted in numerous articles about the show that highlighted show sponsors, exhibitors, celebrity guests and special features. In total, press clippings and articles generated 9,295,306 impressions.

WEB, FACEBOOK, E-NEWS Show connected with thousands of fans through website, Facebook and weekly E-Newsletter campaigns!  72,864 web impressions  Weekly status updates to over 3,480 Facebook fans  Six E-Newsletters sent to 14,764 subscribers

COUPONS & TICKETS Money saving coupon and ticket offers drove attendance! Electronic coupons were available through the show website, and thousands of printed coupons were distributed at Chick-fil-A and Panera Bread restaurants located throughout the city. Discount tickets were sold at multiple Piggly Wiggly stores to provide guests with special savings and stimulate show traffic. In addition, thousands of complimentary admission tickets were distributed to sponsors, media partners and exhibitors to help spread the word and boost attendance.

RETAIL EXPOSURE Hundreds of posters, table tents and register cards decorated the city and built awareness locally! Signage was displayed at multiple Chick-fil-A, Panera Bread and Piggly Wiggly locations to promote the show and attract show guests.

SCENES FROM THE SHOW

EXHIBITORS A very special THANK YOU to our outstanding exhibitors! 2540 Realty 4 Seasons Salon A Classy Closet Boutique A Tiny Kingdom Abbott Laboratories About Time acferguson - Handcrafted Art Dolls & Quilts ADT Security Services Advocare AHS Marketing Alabama Baby & Child Magazine Alabama Clinical Therapeutics Alabama Foundation Specialists Alabama Landscape Creations Alabama Ram Jack Alabama Re-Bath Alabama Scoliosis Center All Natural Dips Altrient America's First Federal Credit Union American Family Care Andress Art Angel Seed Inc. Anne's Things To Go Any Name Jewelry AT&T Pioneers - Birmingham Life Member Club Avon Products,Inc. Balance Your Life Pavilion Bama Marketing Group Barber Milk, LLC Barden Circulation, Inc. Bathfitter BeautiControl Beijo Bags Belk Better Homes and Gardens Better In Colour Bev Shots Big Fish Games Blingy Boutique Blue Bell Creameries Blue Moon Studios Body by Vi Boresha BSkinny Coffee Cabinet Creations Cabot Creamery Cooperative CanSurvive/LCBOCF/NLOCF Capelta CaptionCall Cardraising, Inc. Cedar Point Imports Chevrolet Chique Hair Solutions, LLC Clear Channel Media + Entertainment Click Heaters Cochlear Americas Convention and Visitors Bureau of Dunwoody Country Kettle Fudge Cranston Jewelry Crowne Partners Cutco Cutlery d'Trespa Consignment & Vintage Boutique David & Lord DenTek Design Group Jewelry Dip 'N Good Dips dba The DIPlomats Direct Buy Diva Daisies, LLC Dove Chocolate Discoveries Drops of Joy DubLi Durante Windows & Siding Easy Living Products - Go! Sticky Easy Living Products - Power Steam Pro Elegant Accents, Inc. Endless Summer Envirosax LLC Essential Bodywear Exclusively You Explore Southern Treasures Extraordinary Women EZ Jumper First 2 Market Products - Gripstic Forever Beautiful - Premier Products from the Dead Sea Fred Astaire Dance Studio Fresh Air Solutions Fringe and Lace, LLC From Dreams to Adventure Travel Gameday In Style Garage Shape Ups - Monkey Bar Storage

EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Georgia's Blue Ridge German Roasted Nuts Gianni's Fine Foods Gioelli Designs Gold's Gym Good On Ya Grace Adele Gro-Nails Naturally Hair Solutions Happy Feet Harper Lane Hawaiian Moon Hawes-Michael Enterprises-Salsa Maker Healthy Smiles of Birmingham Heavenly Dips Honea, Houserman and Long, PC Hoover Tactical Firearms Hormone Health and Weight Loss HOT The Vibe I Rhino Indie & Chic Infinite Pathways Infinity Lamp Initially 4 U Insphere Insurance Solutions Invisible Fence of Central Alabama Isagenix It Works Global - the Ultimate Body Applicator It's A-Peeling! JAM Sales - Bravage JAM Sales - Stove Top Grill JHerreras Inc. Jillian Chase Jones-Warren Construction JP's KANZI: East African Crafts For A Cause (and) Ornaments4Orphans Katie Jay's Gourmet Snacks Koutoure Unique Tees & More Kozy Collar La Petite Academy La Tavolo Italian Sicilian Cooking Laughing Feet Leafguard of Alabama Lebo’s Lemon - Aid lia sophia jewelry Lifestyle Marketplace, LLC Lisa Shively's Kitchen Helpers Louisiana North Lulu's Clothing Company Mac Cosmetics Macy's Madcap Logic LLC / Creativity Express Majestees, LLC Majestic Eyewear Mary Kay McWhorter School of Pharmacy at Samford University Medi-Massagers Miche Microfiber Cleaning System Mighty Cold Towel Migi Nail Art - Migi Velvet Eyeliner - Eye Kandy Miracle Whisk MiToe Mix It Up Moonlight Hairsticks and Accessories Mountain High Outfitters Mr. P's Butcher Shop & Deli Mrs. Rogers White Chocolate Popcorn My Perfect Party My Pillow National PTA Naturally Yours Nerium International NewBath of Alabama Origami Owl Pain-Less Therapeutic Solutions Panama City Beach CVB Panera Bread Parallel Lines Passion Parties Perfect Accents Perfectly Posh Permanent Solution Persona Piggly Wiggly Pink Polkadots LLC Plexus Slim/Plexus Worldwide PMD Personal Microderm Pockos America

EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Primo Water Prince Wimbley Productions Proms N Promises Psychic Center PT Orthodontics Putting on the Ritz QIAGEN Redneck Chef's Rodan & Fields Rose Fashion Accessories, Inc. Rumpshaker, Inc Rumtastic Samaritan's Purse / Operation Christmas Child Save Our Strays Savvy Stuff Scentsy Wickless Candles Service Experts Heating & Air conditioning Shaffer Weight Loss Center Shea Butter Secrets SimplySkin Rx Skintrenzixs Slumber Parties Southern Destinations Southern Peanut Growers Springfield Armory Stella & Dot Steves Cool Stuff Straight For You Strayer University Styles Extended Symmetry The C.F. Sauer Company The Charming Tree The Gateway for Cancer Research The Golden Touch The Leukemia & Lymphoma Society - Team in Training The Outlet Shops of Grand River The Pampered Chef The Silver Trunk Therapeutic Innovations ThermaGuard Windows Things of Desire Thirty-One Gifts Tomorrow's Dreams Top of the Line Designs Touch of Class Boutique Traci Lynn Fashion Jewelry Tumbler Bay Tupperware Ultra Balm's Dry Skincare Products Velata Verizon Wireless VibaBody Slimmer Villa Rica Board of Tourism Visit Central Florida Visit Tallahassee Vitamist Wacoal / b.tempt'd by Wacoal Weber Mortgage Women Magazine Wonder Water Beads Xtreme Whitening LLC

JOIN US IN 2013! The quality of the show depends on the quality of our exhibitors. Thank you for helping us to create a wonderful event for show guests. Next year’s show is scheduled for October 3 - 6, 2013 Mark your calendar now! For more information: Beth Anderson Executive Show Manager x 107 Click here to apply for the 2013 Southern Women’s Show Birmingham!