TTM Team Members: Sally / Amy / Vincy / Shelly / Ken.

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Presentation transcript:

TTM Team Members: Sally / Amy / Vincy / Shelly / Ken

 Introduction - History of Fast food - Culture factors  Question 1  Question 2  Q & A

 What is the Pickled Beets ?  Why the title goes like that …  Let’s take fast food as the example...

 Definition : The result of an evolutionary process in our eating habits.  Early centuries… - Human go hunting - The discovery of sault As times and centuries went on human beings become specialized. - Outdoor market

 Entrance of workforce for women  Dinners Cafeterias  Fulfilling the society needs  “Fast food became more efficient” as human can “Eat on the run”.

 Carl Kascher,1944  Ten years later.. McDonald’s brothers came into the scene. Richard and Maurice

 Locations in 121 countries.  McDonald’s restaurant.  The food you can order in McDonald will be different as you live in different country. By: Culture Weather Environment Perception

xQ8

- 1990s, Macdonald came outside the United States In 1993, a new region was added to the empire when the first McDonald's in the Middle East opened in Tel Aviv, IsraelMiddle EastTel Aviv - Increasing percentages of company’s revenue and income from outside the United States

South Korean Taiwan McDonald's Bulgogi burger Shrimp Burger with a rice bun and Corn Soup in Taipei

New ZealandIndia Germany Hamburger Royal TS (quarterpounder with tomatoes, lettuce and a white sauce ) Kiwiburger Chicken Maharaja Mac

Q1

 Religious Belief  Sense of Flavor  Symbol  Education  Personal Value  History  Environment ●

- India -Israel

-South Korea -Japan

- New Zealand

 Sop(Standard Operating Procedure) : A little difference among each country  (Use Mcdonalds’ product as the example) General Production in Every Country French fries 、 Big Mac 、 CoCa Cola Different countries ; different products Taiwan 、 Singapore Rice hamburger India Mc Curry Pan Germany Beer

Glo-cal view lifestyleculturehuman The principal of home country Human

 User local money to buy local ingredient, so exchange rate is very important. Each year you spend 100$ buying local food yearExchange rate ($ ： NT $) NT$Local ingredient price Quantity 20121: :

Any questions please feel free to ask…