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Glocalization: McDonald’s

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Presentation on theme: "Glocalization: McDonald’s"— Presentation transcript:

1 Glocalization: McDonald’s
31,000 restaurants 119 countries Many menus are based on the cultures of the country

2 Glocalization– McDonald’s
McArabia – Pakistan & Morocco A pita bread sandwich sold at some McDonald's in Arab countries and Pakistan. 

3 Glocalization-- McDonald's
Mango Pie – Nicaragua It's just like their famous apple pie, but with mango filling instead

4 Glocalization-- McDonald's
Lucumu Delight- Peru A flan-like desert.

5 Glocalization-- McDonald's
Ebi Filet O Shrimp – Japan A fried shrimp sandwich.

6 Glocalization-- McDonald's
McTurco – Turkey A hamburger made with lamb meat instead of beef.

7 Glocalization-- McDonald's
BLT Bagel- Canada

8 Glocalization-- McDonald's
Gazpacho – Spain Cold tomato soup!

9 Glocalization-- McDonald's
Paneer Wrap – India Paneer (fresh cheese common in South Asian cuisine) with a crunchy batter on a bed of veggies and seasonings, creamy sauce, mustard and melted cheese.

10 Glocalization-- McDonald's
McVeggie – India A vegetarian alternative to McDonald's mostly meat-based menu.

11 Glocalization-- McDonald's
Bubur Ayam – Malaysia Chicken strips in porridge with spring onion, sliced ginger, fried shallots and diced chilies. 

12 Glocalization-- McDonald's
McNoodles – Austria Noodles with vegetables, chicken, salad and either sweet-and-sour or curry sauce.

13 Glocalization-- McDonald's
McCurry – India Curried broccoli, baby corn, mushrooms and red bell pepper, with creamy sauce on a baked crust. Served with or without chicken.

14 Glocalization-- McDonald's
McMollette – Latin America English muffins, refried beans, cheese and salsa.

15 Glocalization-- McDonald's
McBaguette – France beef burger w/ Emmental cheese, lettuce & mustard.

16 Nike Colgate Nokia Nescafé Coca-Cola
Other companies that have successfully glocalized their business: Nike Colgate Nokia Nescafé Coca-Cola


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