Project: My Way Radio. People are exposed to music in many ways… Movies Television Commercials “Muzak” Etc.

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Presentation transcript:

Project: My Way Radio

People are exposed to music in many ways… Movies Television Commercials “Muzak” Etc.

However, when someone chooses to listen to music it has traditionally been one of two ways…

1. Personal Music Library (Albums, CDs, Tapes, etc.)

However, when someone chooses to listen to music it has traditionally been one of two ways… 1. Personal Music Library (Albums, CDs, Tapes, etc.) 2. Radio

MP3.com has greatly enhanced the listening experience for one’s Personal Music Library with MP3.com and My.MP3.com.

Why not let MP3.com do the same for radio?

The 1998 Radio Broadcasting industry was $11.5 Billion.

The industry has grown from 8 to 10% annually each year for the past 5 years.

Why will Radio always be with us?

1. IT’S PASSIVE Listening to the radio is a passive experience. Someone can do it easily while they work, drive, exercise, relax, etc.

Why will Radio always be with us? 2. RANDOMIZATION The listener randomly hears music that they did not program in.

Why will Radio always be with us? 3. IT’S FREE Radio has typically been free to users, paid for by advertising.

Why will Radio always be with us? 4. EXPOSURE TO NEW MUSIC User is exposed to new music they may not otherwise have known about or ever heard.

Why will Radio always be with us? 5. FILTERING Even if they don’t admit it, listeners like having someone else screen out the “bad stuff.” Listeners want recommendations to good music.

Why will Radio always be with us? 5. FILTERING (cont.) MP3.com has nearly 1,000,000 songs!

Why will Radio always be with us? 5. FILTERING (cont.) MP3.com has nearly 1,000,000 songs! How many years to listen to each song one time, if you listened 8 hours a day, 365 days a year?

Why will Radio always be with us? 5. FILTERING (cont.) Over 22 Years!!!

Why will Radio always be with us? 6. VALUATION SYSTEM The #1 predictor to the success of a movie in the home video market is how well a film did in theatres.

Why will Radio always be with us? 6. VALUATION SYSTEM The #1 predictor to the success of a movie in the home video market is how well a film did in theatres. The #1 predictor to the success of a song is how well it does on radio.

Why will Radio always be with us? 7. INFORMATIVE Not only is the listener entertained, but they are also informed with: - news - weather - sports - current events - traffic reports - etc.

Why will Radio always be with us? 8. KEEP’S YOU COMPANY DJ’s give a sense of someone being with us, keeping us company. Listeners often enjoy the DJ “personality” as much as the music.

Why will Radio always be with us? 9. AUDIBLE SONG IDENTIFICATION The listener can hear the name of a song and the artist, enhancing this passive experience.

Why will Radio always be with us? 10. SENSE OF COMMUNITY The listener feels they are part of a community of others, also enjoying the same music and listening experience.

Personal Music Collection Vs Radio MP3.com has bridged the gap to a degree, bringing some elements of radio’s advantages to the listening experience, but not completely.

Personal Music Collection Vs Radio My Way Radio will complete that bridge, from the Radio side, completing all elements of an enjoyable music experience.

Personal Music Collection Vs Radio My Way Radio brings the best of both worlds together, merging the control of listening to one’s personal record collect with all the advantages explained earlier for radio.

What is My Way Radio? My Way Radio is everyone's own Personal Radio Station, delivering the listener's favorite songs combined with the latest releases by new and established artists, news, weather, sports, traffic, stock quotes, and so on, all programmed to the personal tastes of the listener.

 Station Name (listener can have multiple stations)  Individual Song (up or down)  Daily Song Rotation (40, 100, 500, 5000!)  Genre Mix (Rock, Country, Alternative, Hip Hop, etc.)  Mix Level for Major, Indie, or MyMP3 songs  Old vs New Mix  DJ Personalities Mix  Level of Interactive Contest Participation  “Audio Message Boards”  Level of Song “bumps” by DJ  Level of Advertising (targeted)  Level of audio content…. Customizable Components

 Song “bumps”  Advertising (shopping, travel, etc.)  Stock quotes  Weather  Headline News  Sports news & scores  Traffic reports  Entertainment News  Interviews (entertainment, business, talk, etc.)  Interactive Contests  “Audio BBS”  Live feeds  Audio Help… Audio Content (ala Tell Me)

Audio Help Start with a very simple tuner, then educate with audio help files, training listener with more advanced features as he goes along. “You’re listening to My Way Radio. Remember, if you hear a song you like, you can ‘turn it up’ by using the rotation dial….”

 MP3.com Artists  Major Artists who license and pay-to-play  Music from My.MP3.com account Music Content

Monetizing My Way Radio… Audio Advertising -Targeted (age, location, genre, sex) -Localized (work with local affiliates) -Passive -Audible, emotional ad -Click-able

Monetizing My Way Radio… Data Mining

Monetizing My Way Radio… Data Mining -Pay to play

Monetizing My Way Radio… Data Mining -Pay to play -Legal Payola

Monetizing My Way Radio… Data Mining -Pay to play -Legal Payola -Sell statistical data

Monetizing My Way Radio… Data Mining -Pay to play -Legal Payola -Sell statistical data -Labels would pay a lot to test drive a song for hit potential

Monetizing My Way Radio… Sponsorships Coke Radio, Heineken Radio, etc.

Monetizing My Way Radio… Sponsorships Coke Radio, Heineken Radio, etc. License tuner for use on other web sites.

Monetizing My Way Radio… Sponsorships Coke Radio, Heineken Radio, etc. License tuner for use on other web sites. Sell the engine as part of the ISP plan.

Monetizing My Way Radio… CD Sales “Buy Now” button

Monetizing My Way Radio… Premium User Service: - Subscription model - No advertising or only requested targeted ads - Skip songs, skip ads - Replay songs - Enhanced news content, etc.

Strategic Advantages of My Way Radio… Enhance PAS Only use Pay to Play songs or PAS songs.

Strategic Advantages of My Way Radio… Listener education via audio bits about all MP3.com programs, features, etc. MP3.com advertises to their own users. “Did you know you can have your entire CD collection available on line from any computer? Click the Go To button now to visit My.MP3.com.”

Strategic Advantages of My Way Radio… Enhance Music Licensing And Copyright Marketplace… First-ever accurate Top 40 charts, based on direct listener response

Strategic Advantages of My Way Radio… Enhance My.MP3.com by allowing rotation from one’s personal library.

Strategic Advantages of My Way Radio… Enhanced relations with major labels. Labels have to show love to radio stations.

Strategic Advantages of My Way Radio… Radio is the main measurement of a song’s commercial value.

Strategic Advantages of My Way Radio… Radio is the main measurement of a song’s commercial value. It makes strategic sense for MP3.com to control that vehicle as it builds a new marketplace for music.

Strategic Advantages of My Way Radio… Radio is the main measurement of a song’s commercial value. It makes strategic sense for MP3.com to control that vehicle as it builds a new marketplace for music. It expands the MP3.com “sandbox.”

My Way Radio is…

Profitable. MP3.com gets it’s share of a $11 Billion industry.

My Way Radio is… Profitable. MP3.com gets it’s share of a $11 Billion industry. Unique. No one offers this to the extent MP3.com can.

My Way Radio is… Profitable. MP3.com gets it’s share of a $11 Billion industry. Unique. No one offers this to the extent MP3.com can. Automated. Plays on MP3.com’s core strength and leadership position in music delivery.

Now… By starting now with the basic, early stage development, MP3.com will be positioned well when wireless kicks in and “Smart Radio” becomes the preferred way to listen to music. Become the “audio portal” to the net.

Now… MP3.com is realistically the only company on the horizon capable of providing this radio/audio portal service, given both their advanced music streaming technology and the enormous site traffic at MP3.com.

The End (or just the beginning!)