Authors: Univ. Spec. Oec. Jesenka Ricl President of Croatian Association of Cultural Tourism, Osijek Prof.Dr.Sc. Mirna Leko – Simic Faculty of Economics,

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Authors: Univ. Spec. Oec. Jesenka Ricl President of Croatian Association of Cultural Tourism, Osijek Prof.Dr.Sc. Mirna Leko – Simic Faculty of Economics, Osijek INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Cultural Identity And Cultural Diversity Multiplied By Globalization Process?

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Coexisting of sometimes different contrary values and diversities Coexisting of sometimes different contrary values and diversities

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Subjective Free Creative Concerned Connected

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Global understanding of cultural identity enhances sense of belonging, collectiveness and nationality

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Culture Concerned Society Who are we? Where are we going? What do we own?

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Global Interactive Heritage Economic role of heritage How does it affect process of heritage controlling and safeguarding ? Laws And Legislation Versus Needs Of Local Communities Globalization Stimulates Needs And Trends Development

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Impact of globalization: Awareness Appreciation Affiliation Data Analysis and Classification Be aware of: Loss of Mother Tongue Extinction of Rituals When Cultural Heritage is Involved…

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Inseparable Cultural Heritage Inseparable Cultural Heritage Tangible and Intangible Cultural Heritage Tangible and Intangible Cultural Heritage

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Transmodernity – “a planetary vision in which humans are beginning to realize that we are all (including plants and animals) connected into one system, which makes us all interdependent, vulnerable and responsible for the Earth as an indivisible living community” Ghisi 2008.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Never Ending Economical Growth Material Wealth Obsession

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Quality Life Concept As Criteria For Prosperity Quality Life Concept As Criteria For Prosperity Tourism Is A Key Factor Showing Global Change In Human Consciousness

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Travel Motivation Global Traditions And Customs Travel Motivation Global Traditions And Customs

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Transmodern Traveler Is Awake, Alert And Aware Of How He/She Affects Local Receptive Community

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Croatia a Cultural Tourism Destination? Transmodern?Sustainable?

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Cultural Tourism Development Strategy

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH The natural and cultural heritage, diversities and living cultures are major tourism attraction.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Cultural Tourism Benefits

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Heritage Management In Croatia The relationship between Heritage Places and Tourism is dynamic and may involve conflicting values. It should be managed in a sustainable way for present and future generations.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Understanding the links Defining tourism products Identifying stakeholders and establishing participation mechanisms Maintaining authenticity Creating partnerships Setting limits of acceptable change Balancing education and entertainment Seeking short-term rather than long-term gain Ensuring cultural dynamism Need for research and monitoring systems Cultural Tourism Management Developing Strategy For Cultural Heritage Management Based On Marketing, Touristic And Scientific Utilization. Cultural Tourism Development must take In consideration:

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH World Wide Web Social Media has become #1 activity on the web Information Hiper – Segmentation Offer Hiper – Diversification

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Cultural identity and cultural diversity emphasis Potential Customer Communication Development

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Transmodern Age Communication Channel Distribution Channel Transaction Channel

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH A Dying Indian Art Form, Brought Back To Life Source: Google Chrome Tanjore Commercial

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Direct Marketing Approach Cultural Heritage Management and Safeguarding Unique Destination Image Creation Direct Marketing Approach Cultural Heritage Management and Safeguarding Unique Destination Image Creation Satisfied Transmodern Tourist/Traveler Promoter Of Tourism Product

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH SUSTAINABLE DEVELOPMENT ENVIRONMENT SOCIAL INCLUSION ECONOMICS CULTURE “a tool to turn culture to fourth pillar of sustainable development”

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH Thank You For Your Attention Questions? Feel free to contact us. Univ.Spec.Oec. Jesenka Ricl Croatian Association of Cultural Tourism Kralja P. Svacica 62, Osijek, Croatia Prof.Dr.Sc. Mirna Leko – Simic Faculty of Economics Gajev trg 7, Osijek, Croatia