The Rise and Fall of Collaborative Consumption Christina Glover

 The Three Systems of Collaborative Consumption  The Four Principles of Collaborative Consumption  The Drivers of Collaborative Consumption  Quotes  Statistics  Summary Video October 20, 2011Christina Glover2

 (def). - Is used to describe an economic model based on sharing, swapping, bartering, trading, or renting access to products as opposed to ownership. -Wikipedia October 20, 2011Christina Glover3

1. Product Service Systems 2. Redistribution Markets 3. Collaborative Lifestyles October 20, 2011Christina Glover4

 DVD’s  Cars  Books  Homes October 20, 2011Christina Glover5

 Mass Market Places  Free/Gift Exchanges  Used Electronics  Swap Sites for Books  Swap Sites for Clothing  Swap Sites for Media  Neighborhood Marketplaces October 20, 2011Christina Glover6

 Co-working Spaces/Finders  Social Lending /Social Currencies  Peer-To-Peer Travel  Taxi Sharing  Bartering  Gardens  Skill Sharing October 20, 2011Christina Glover7

 Critical Mass  Idling Capacity  Belief In “The Commons”  Trust Between Strangers October 20, 2011Christina Glover8

 Sociological  Choice  Social Proof October 20, 2011Christina Glover9

October 20, 2011Christina Glover10 “This is what the internet was made for, an instant platform sharing excess capacity among many people.” -Robin Chase, founder of Zipcar

 Most robust “Commons” in history; The Internet.  “Creative Commons” – Solution for failed sharing.  Personal Digital Experience = Expanding Social Value  “We need to give to get.” October 20, 2011Christina Glover11

 Self-Managed Peer-Policed Systems  Example: Airbnb, eBay, London Liftshare  Peer-Policed Platforms  Removal of Top-Down Mechanisms October 20, 2011Christina Glover12

 P2P Technologies  Resurgence of Community  Cost Conscious  Environmental Concerns October 20, 2011Christina Glover13

 Great Pacific Garbage Patch  Hoarders  Increase in personal storage facilities October 20, 2011Christina Glover14

October 20, 2011Christina Glover15

 Bike Sharing – fastest growing form of transportation  Zilok – leader in P2P rental market, increasing at a growth rate of 25% a year since founded October  thredUP – Kids clothing exchange, more than 12,000 items exchanged within first 8 days of launching.  Couch Surfing – global website, most visited “hospitality service” on the internet.  Netflix - $444.5 million revenue in 2010; Up 24%  Zipcar - $186.1 million revenue in 2010; Up 41.8% October 20, 2011Christina Glover16

October 20, 2011Christina Glover17