Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

REQUIREMENTS / Journalism students: one ad, either publication / Quest staff: 8 blocks minimum / North Star staff: 4 ads/year / Journalism students: one ad, either publication / Quest staff: 8 blocks minimum / North Star staff: 4 ads/year

DUE DATE/POINT VALUE MONDAY, NOVEMBER 1, 2011 OR BEFORE Jrn: 50 points/first MP Quest: 80 points/first MP Newspaper: 40 points/overall appraisal MONDAY, NOVEMBER 1, 2011 OR BEFORE Jrn: 50 points/first MP Quest: 80 points/first MP Newspaper: 40 points/overall appraisal

SALES TARGETS / YEARBOOK: Businesses or senior parents! / NEWSPAPER: Businesses ONLY (no proud parent ads included here) / Note: brainstorm a list of possible buyers! / YEARBOOK: Businesses or senior parents! / NEWSPAPER: Businesses ONLY (no proud parent ads included here) / Note: brainstorm a list of possible buyers!

What to bring? / The publication(s) for examples / Ad contract(s) / Yearbook ad template sheet / Ad manual booklet / The publication(s) for examples / Ad contract(s) / Yearbook ad template sheet / Ad manual booklet

Approaching a business (or parent) / Ask for the manager/parent, first! / Introduce yourself, school / Look neat, professional, speak up (be confident, dont mumble, look em in the eye!) / Explain your goal/give them info (see page four of ad manual for ideas) / Ask for the manager/parent, first! / Introduce yourself, school / Look neat, professional, speak up (be confident, dont mumble, look em in the eye!) / Explain your goal/give them info (see page four of ad manual for ideas)

Tips & Tricks / Set an appointment with the manager or parent / After the meeting, keep checking back with phone calls / Write your name on the bottom of the ad form (esp. if you leave it) / Set an appointment with the manager or parent / After the meeting, keep checking back with phone calls / Write your name on the bottom of the ad form (esp. if you leave it)

Avoid... / Do not go to the mall, unless you work at a store and know the manager / Dont bother with national chains (unless you know the franchise owner) / Do not go to the mall, unless you work at a store and know the manager / Dont bother with national chains (unless you know the franchise owner)

The ad contracts / Fill out all info in the top section

The ad contracts / Choose which issues & size (North Star) / Choose which issues & size (North Star)

The ad contracts / Ad copy is set or we design it?

The ad contracts / Pay now or billed after issue is out? North Star PREPAY discounts: if they buy 3 issues, they can get a 5 % discount; if they buy 7 issues, they will get a 10 % discount.

The ad contracts / Again, fill in all contact info

The ad contracts / Help them to choose proper size for ad / Method of payment? / Help them to choose proper size for ad / Method of payment?

The ad contracts / Space to design ad here / They can design on another sheet or type it up, too / Space to design ad here / They can design on another sheet or type it up, too

To Do: / After a sale, follow up to collect info paper clip the ad stuff, rather than staple or tape! / Answer questions about photos/logos / (see page 5/frequently asked qs) / GIVE ADVERTISER THE BACK COPY! / Meet the deadline! / After a sale, follow up to collect info paper clip the ad stuff, rather than staple or tape! / Answer questions about photos/logos / (see page 5/frequently asked qs) / GIVE ADVERTISER THE BACK COPY! / Meet the deadline!

Where can you go? / Area/local businesses / Past advertisers / School vendors / Nail, hair salons, dress/tux shops, limo services, florists / Colleges, recruiters / Local family-owned restaurants / Area/local businesses / Past advertisers / School vendors / Nail, hair salons, dress/tux shops, limo services, florists / Colleges, recruiters / Local family-owned restaurants

START EARLY! / There will be approximately 250 of you selling advertising over the next two months! / DONT PROCRASTINATE!! / Report your ad sale so we can keep a running list in the classroom (and others dont go to the same place/person)! / There will be approximately 250 of you selling advertising over the next two months! / DONT PROCRASTINATE!! / Report your ad sale so we can keep a running list in the classroom (and others dont go to the same place/person)!

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