Sales. Scene John is introducing to Mary that how to use advertisement to make products widely known.

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Presentation transcript:

Sales

Scene John is introducing to Mary that how to use advertisement to make products widely known

Read aloud J What can I do for you? M Hi, there are some new products of my company. Do you need them? J OK, let me see. Oh, they are very good, but I haven`t heard the brand name. M oh, my company has been established for a few months.I think the market is teenagers and young adults. But I don`t what approaches I could use to appael to that market. J Well, I think you really need to get your brand name out there. you could increase visility with TV commercials.

Read aloud M Yes, but it`s too expensive. If I bought TV air time, I would be well over budget. J What about radio advertising? That`s cheaper. M Yes Radio advertising might work if I placed the ads well. But that would also be too expensive given my budget. What if I advertised on billboards J I don `t think highway signs would be appropriate. How about advertising on the Internet M Well.advertising on the Interent would reach a lot of young people. That`s good idea.Thank you. J You are welcome.

Vocabulary Product [prɑdəkt] Approach [ə'protʃ], Appeal [ə'pil] Vitality [vaɪ'tælətɪ] Commercial [kə'mɝʃəl] ( ) Budget ['bʌdʒɪt]

Vocabulary Billboard ['bɪl,bord] highway signs appropriate [ə'proprɪ,et], Brand [brænd] Establish [istæbliʃ] ; ; Teenager ['tin,edʒɚ] young adult

Homework Textbook P20 1

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