1. Advertising

2. Functions of Advertising

3. Ads give _____________ to consumers? information

4. _________ a new product or service. Introduces

5. Advertising Helps to _____ _____ TV, Magazines, Newspapers, Radio, etc. companies pay for advertising space or time.

6. Adveritising Helps to Pay For Tv, magazines, newspapers, radio, etc. Companies pay for advertising space or time.

7. Advertising Serves the public with ______ ________ _____ such as anti- drugs/ smoking campaigns. Public Service Ads

8. Advertising Promotes _____________

9. Advertising Promotes competition

10. Advertising Allows to you to do __________ shopping. Comparison

11. Problems with Advertising

12. Problems _________ _______ and _______ are used to avoid making direct statement. They ______ _______ but they do not give all the details cleary. Invisiblewords Puffery Don’tLie

13. Problems Ads create a ______ by appealing to your _________ and ___________. want emotionsinsecurities

14. Problems Ads _________ tv, radio programs, and clutter newspapers and magazines. interrupt

15. Problems Advertisements are ______ and ultimately that expense is passed on to the consumer. costly