1. Effectively reaching the target audience
Advertisers use specific methods to persuade buyers to purchase their product
Possible audiences:
Children
Families
Single men/women
Teens
Young adults
Elderly/retired
What strategies might advertisers use to reach each of these groups?

2. What age group might this be targeting?
Children?
Teens?
Young adults?
Families?
…how do you know?

3. What age group might this be targeting?
Children?
Teens?
Young adults?
Families?
…how do you know?

4. Who might this be targeting?
Children?
Men?
Women?
Families?
…how do you know?

5. …and this?

6. What group might this be targeting?
Children?
Single women?
Single men?
Families?
…how do you know?

7. What group might this be targeting?
Children?
Women?
Men?
Families?
…how do you know?

8. …and this?

9. Tonight’s Homework
Applying what you learned today about audience effectiveness, find and bring in in two EFFECTIVE ads on anything school-appropriate. They can both be print, both non-print, or one of each. If you bring in a non-print ad (saved on your phone, etc.), you need to me the link in advance since I will be approving everyone’s ads:

10. Checking in… Today’s goals were:
Students will learn the three types of perceived values: branding, messaging, and badge.
Students will also learn how and why certain ads appeal to do different audience members.
How well do you feel about these goals now?
If you could easily teach someone the three perceived values and audience effectiveness when it comes to ads, give me a thumbs up.
If you still have questions about either of these, give me a neutral thumbs up.
If you do not understand either of these, give me a thumbs down.