1. Marketing to teens: Introduction
Module 4 - Advertising
Marketing to teens: Introduction

2. Whether or not they realise it, teens already know a lot about advertising.
Many ads are targeted specifically at them and there are advertisements everywhere.

3. Why would advertisers want to target teens?
Teenagers have high disposable incomes
Companies need to build brand loyalty. Start using their products when they are young and continue using them for the rest of their lives.

4. How do marketers reach teens?
In the bathrooms
On the internet (phone)
On a bus
Food packaging
Games
Billboards
Sports events
On clothing
Vehicles
YouTube Video

5. Which of these locations do you consider to be the best for reaching teens?
Which of these locations is the most annoying?

6. Where do you see ads in school?
Vending machines
Scoreboards
Clothes
Books
Magazines
Sports teams

7. Future of Education?

8. Agree or Disagree I can ignore most advertising.
Songs from commercials stick in my head
I have made an effort to look like someone I have seen in an ad. (know someone)
Some ads make me feel bad about myself or inadequate

9. Media Log Entry #12 The effect advertising has on me.
How much of and effect does advertising have on your life? Can you say that it doesn’t affect your life? Explain. If it does effect you explain how it does and why you feel it controls you. Do you know someone that is totally controlled by the media? What kinds of habits do they show to prove this? What kind of help would a person need in order to get away from the grasp of advertising?