Chapter 3 – Slide 1 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© The Communication- by-Objectives Approach

Chapter 3 – Slide 2 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005©  Plan a message using the Communication-by-Objectives approach.  Compose a message draft following the Communication- by-Objectives approach and incorporating the six Cs of effective messages.  Identify the activities involved in Complete a Message, the third step of the Communication-by-Objectives approach.

Chapter 3 – Slide 3 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© The Communication-by-Objectives (CBO) approach is a step-by-step, whole-into-parts method.  Plan a Message. Identify the Objective. Visualize the Audience. Gather Supporting Information. Organize the Information.  Compose a Draft.  Complete a Message.

Chapter 3 – Slide 4 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 1 Identify the Objective  Why are you creating the message? To persuade? To inform? To inquire?

Chapter 3 – Slide 5 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 1 Visualize the Audience  Who is your audience?  What do you know about your audience?  When will the audience receive your message?  Where will the audience members be when they receive your message?  Why will the audience be interested in your message?  How can your learn more about your audience?

Chapter 3 – Slide 6 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 1 Gather Supporting Information  Generate ideas. Brainstorming Nonstop writing Bubble writing  Select ideas.

Chapter 3 – Slide 7 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 1 Organize the Information  Two Basic Message Patterns Direct Indirect  Outline Formats Traditional Indented

Chapter 3 – Slide 8 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 2 Choose Words  Concreteness  Correctness  Completeness  Courtesy  Clarity  Conciseness

Chapter 3 – Slide 9 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 2 Construct Sentences  Topic sentences  Supporting sentences  Concluding sentences  Transitionals  Voice  Length

Chapter 3 – Slide 10 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 2 Assemble Paragraphs  Placement  Sequence Time Logic Cause and Effect Comparison and Contrast

Chapter 3 – Slide 11 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 2 Choose Paragraph Locations  Opening  Middle  Closing

Chapter 3 – Slide 12 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 3 Proofread  Check for correctness in the following areas: Content Mechanics Format Meaning  Follow proven proofreading tips.  Use proofreader marks.

Chapter 3 – Slide 13 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 3 Edit  Incorporate courtesy.  Check for clarity.  Rephrase for conciseness.  Choose concrete words.  Check for correct content and mechanics.  Review for completeness.

Chapter 3 – Slide 14 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 3 Revise  Make changes marked during the editing process.  Repeat editing and revising activities as often as necessary.

Chapter 3 – Slide 15 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 3 Finalize  Select acceptable format.  Proofread final copy.